Park City Group, Inc. (PCYG) Bundle
Born in 1990 as Fields Investment Group and rebranded in 2002 to focus on SaaS, Park City Group - after acquiring Prescient Applied Intelligence in 2009 and moving its shares to NASDAQ in 2013 - reinvented itself again in 2023 as ReposiTrak, Inc., a publicly traded company on NASDAQ under ticker TRAK; today the Nevada‑incorporated firm, with subsidiaries PC Group, Inc. (98.76% owned) and Park City Group, Inc. (100% owned), operates a cloud‑based B2B platform supplying MarketPlace, Compliance & Food Safety, and Supply Chain Solutions that connect retailers, wholesalers and suppliers while delivering real‑time analytics, scalability, integrations and customer support. With a conservative balance sheet showing $24.0 million in cash and cash equivalents and no bank debt as of June 30, 2023, the company has an active capital return policy - a $21 million total share buyback authorization with about $9.5 million remaining as of September 2023 - and a growing quarterly dividend (from $0.015 in Sept 2022 to $0.01815 in Sept 2024); operationally ReposiTrak reported a 16.3% year‑over‑year revenue increase in Q3 2024, trades at $12.99 per share as of December 16, 2025, and monetizes its platform through subscription fees, premium services, transaction fees, consulting, training and hosted data management while targeting a projected 12% CAGR over the next five years.
Park City Group, Inc. (PCYG) Intro
Park City Group, Inc. (PCYG) began as a boutique consulting firm in 1990 and evolved into a focused provider of software-as-a-service (SaaS) for supply chain visibility, compliance and collaboration. Over three decades the company transformed through rebranding, strategic acquisition and a public-market transition, ultimately aligning its corporate identity around its core product suite and customers.- Founded: 1990 by Randall K. Fields (originally Fields Investment Group)
- Rebranded to Park City Group, Inc.: 2002 - pivot to SaaS for supply chain management
- Acquisition: Prescient Applied Intelligence in 2009 - expanded analytics, retail and supplier solutions
- Exchange move: 2013 - shares transitioned from NYSE to NASDAQ Capital Market
- Corporate name change: 2023 - adopted ReposiTrak, Inc. as corporate name to reflect flagship platform
- Status as of December 2025: continuing to provide SaaS solutions for retailers and suppliers globally
How the Business Works
Park City Group's core value proposition is enabling retailers and their supplier networks to reduce out-of-stocks, improve compliance, enhance recall readiness and streamline data collaboration through cloud-based modules. The platform architecture typically includes data collection and normalization, event-driven alerts, analytics dashboards and API integrations into retailer ERP/merchandising systems.- SaaS modules: item-level tracking, recall management, supplier compliance, chargeback prevention, data harmonization
- Data flows: supplier → platform (validation & enrichment) → retailer dashboards and alerts → downstream systems
- Integrations: EDI, APIs, GS1 standards, point-of-sale and inventory systems
- Customers: multi-format retailers, grocers, CPG suppliers, and trading partners
| Milestone / Metric | Detail |
|---|---|
| Founding | 1990 (Fields Investment Group) - Founder: Randall K. Fields |
| Rebrand to PCYG | 2002 - strategic shift to SaaS supply chain solutions |
| Acquisition | 2009 - Prescient Applied Intelligence (expanded analytics & SaaS capabilities) |
| Public market transition | 2013 - moved listing from NYSE to NASDAQ Capital Market |
| Corporate name change | 2023 - changed corporate name to ReposiTrak, Inc. |
| Headquarters | Draper, Utah (primary offices; serves global customers) |
| Primary revenue model | SaaS subscriptions, transaction/usage fees, professional services & integrations |
How Park City Group / ReposiTrak Makes Money
- Subscription fees - recurring SaaS licenses for platform modules and seats
- Transaction/volume-based fees - per-item or per-event processing fees for high-volume data flows
- Professional services - onboarding, data mapping, custom integrations and consulting
- Support and premium services - tiered SLAs, training and managed services
- Partnerships and integrations - revenue from ecosystem partnerships, implementation partners and third-party connectors
Ownership & Public Market Facts
- Public company history: long-standing listed issuer with a transfer from NYSE to NASDAQ in 2013 to better align with capital markets presence
- Ownership mix: public float combined with significant insider holdings typical for founder-led technology firms (founder and early investors historically retain positions)
- Investor focus: investors evaluate recurring revenue trajectory, gross margin profile of SaaS, customer retention (NRR/GRR), and pipeline of retail/supplier onboarding
Operational & Market Considerations
- Key drivers: customer retention, expansion within retailer ecosystems, transaction volumes and successful onboarding of supplier networks
- Risks: reliance on large retailer contracts, integration complexity across heterogeneous retail systems, regulatory/compliance shifts in food and product safety
- Competitive positioning: specialized focus on retail-supplier collaboration and compliance vs. broader supply chain players
Park City Group, Inc. (PCYG): History
Park City Group, Inc. (PCYG) traces its corporate lineage through ReposiTrak, Inc., a publicly traded company (NASDAQ: TRAK) that completed structural and capital actions over the 2020s to consolidate ownership and shareholder returns. The corporate and financial milestones below reflect the company's capital structure, liquidity and shareholder policies as reported through 2024-2025.
- Public listing: ReposiTrak, Inc. - NASDAQ ticker TRAK.
- Incorporation: ReposiTrak, Inc. is incorporated in Nevada.
- Principal subsidiaries:
- PC Group, Inc. (Utah) - 98.76% owned.
- Park City Group, Inc. (Delaware) - 100% owned.
Key liquidity and capital-return metrics (reported):
| Metric | Value | As of / Effective Date |
|---|---|---|
| Cash & cash equivalents | $24.0 million | June 30, 2023 |
| Bank debt | $0 | June 30, 2023 |
| Authorized share buyback program | $21.0 million (total) | Board authorization (date of program) |
| Buyback capacity remaining | ~$9.5 million remaining | September 2023 |
| Quarterly cash dividend | $0.015 → $0.0165 → $0.01815 per share | Declared Sep 2022; increased Nov 2023; increased Sep 2024 |
| Public market price | $12.99 per share | December 16, 2025 |
- Board actions to return capital: authorized $21M buyback with ~$9.5M remaining (Sep 2023) and a progressive quarterly dividend policy (from $0.015 in Sep 2022 to $0.01815 in Sep 2024).
- Balance sheet posture: $24.0M cash, no bank borrowings as of mid‑2023-supporting buybacks and dividends.
For more on investor interest, ownership trends and who's buying, see: Exploring Park City Group, Inc. (PCYG) Investor Profile: Who's Buying and Why?
Park City Group, Inc. (PCYG): Ownership Structure
Park City Group, Inc. (PCYG) operates through its ReposiTrak business to deliver SaaS solutions that enhance supply chain efficiency, reduce risk, and improve profitability for retailers and suppliers. The company's stated mission and values emphasize innovation, customer-centricity, integrity, transparency, sustainability, and continuous improvement. See full corporate framing here: Mission Statement, Vision, & Core Values (2026) of Park City Group, Inc.- Mission and values: Park City Group (via ReposiTrak) focuses on providing cloud-based compliance, traceability, and data-exchange platforms so suppliers and retailers can reduce risk, meet regulatory requirements, and improve on-shelf availability.
- Innovation: continuous product development-API integrations, data analytics, and enhanced traceability features-drives recurring ARR growth.
- Customer-centricity: tailored onboarding, category-specific modules, and SLAs designed for enterprise retail and supplier workflows.
- Integrity & transparency: contract terms, audit trails, and governance controls embedded into platform design.
- Sustainability: features that support waste reduction, recall containment, and environmental compliance reporting.
- Continuous improvement: regular platform releases based on user feedback and industry best practices.
- Institutional investors typically own a significant portion of PCYG-commonly reported in the range of ~35-50% for similarly sized SaaS/technology public companies.
- Insiders (executive officers, directors, early investors) often hold a material minority stake-commonly ~10-25%-providing aligned management incentives with long-term value creation.
- Retail investors and smaller funds compose the remaining float, driving daily trading volume and price discovery.
| Metric / Category | Approximate / Typical Value | Comment |
|---|---|---|
| Fiscal year revenue (latest annual) | $24-30 million | Recurring SaaS and services mix; subscription ARR is the key growth driver. |
| Market capitalization (small-cap range) | $50-150 million | Varies with market; sensitive to ARR growth and gross margin trends. |
| Gross margin | ~65-75% | Typical for SaaS with hosted services and professional services components. |
| Institutional ownership | ~35-50% | Range reflects passive and active funds with small-cap tech mandates. |
| Insider ownership | ~10-25% | Directors and officers plus early investors; aligns management to shareholders. |
| Free cash flow profile | Variable; trend toward positive FCF as ARR scales | Investments in product and sales can transiently compress cash flow. |
- Institutional holders: focus on recurring revenue growth, margin expansion, and clear KPI reporting (ARR, churn, spend per customer).
- Insider stakes: support longer-term product investments and M&A flexibility (e.g., strategic tuck-ins or platform adds to expand ReposiTrak capabilities).
- Retail investors: can increase volatility in trading and push for transparent quarterly communications and attainable guidance.
- Subscription revenue: core SaaS fees for ReposiTrak modules (compliance, traceability, vendor management).
- Platform fees & transaction-based charges: per-scan, per-document, or per-transaction components for high-volume customers.
- Professional services & onboarding: implementation, data migration, training, and integrations (one-time and project-based).
- Maintenance & support: recurring support contracts and premium support tiers.
Park City Group, Inc. (PCYG): Mission and Values
How It Works Park City Group, Inc. (PCYG) operates its core business through the ReposiTrak platform, a cloud-native B2B e-commerce, compliance, and supply chain management system that digitally connects retailers, wholesalers, brokers and product suppliers to automate transactions, compliance workflows and data visibility across the food, consumer goods and retail sectors.- Three primary application suites:
- MarketPlace - supplier discovery, product onboarding and B2B e-commerce cataloging.
- Compliance & Food Safety - supplier vetting, document management, traceability and recall-management workflows.
- Supply Chain Solutions - order management, invoice/ASN processing, promotions and chargeback reconciliation.
- Cloud-based architecture that supports API integrations with ERPs, TMS/WMS, EDI providers and third-party data sources.
- Real-time analytics and dashboards that surface supply chain KPIs: fill rate, on-time delivery, inventory days on hand, lot-traceability metrics and compliance status.
- Platform scalability designed to serve small suppliers through global retailers - from single-location operators to enterprise retailers with multi-billion dollar assortments.
- Dedicated implementation and customer success teams offering onboarding, training, custom integrations and operational support.
| Metric | Representative Value | Notes |
|---|---|---|
| Active network participants | Thousands - suppliers and retailers | Platform connects multi-tier supplier and retailer community for product data and compliance. |
| Transactions processed annually | Millions | Orders, ASNs, invoices and compliance events across retail supply chains. |
| Platform uptime | ~99.9% | Cloud-hosted SLA designed for 24/7 retail operations. |
| Typical client ROI | Reduced out-of-stocks by up to double-digit percentages; lowered chargebacks and manual reconciliation costs | ROI varies by client size and implementation scope. |
| Scalability | SMB to Enterprise | Multi-tenant architecture and modular suites. |
- SaaS subscription fees - recurring revenue from retailers, distributors and suppliers for access to MarketPlace, Compliance and Supply Chain suites (multi-year contracts common).
- Transaction and usage fees - per-transaction or per-document processing fees for orders, ASNs, invoices and traceability events.
- Professional services - implementation, custom integration, data onboarding, training and consulting revenue.
- Value-added modules and premium analytics - advanced reporting, custom dashboards and compliance packages for food safety and regulatory needs.
- Partnership and channel arrangements - integrations with ERP/EDI partners and co-sell agreements that drive new client acquisition.
| Aspect | Illustrative Figures | Implication |
|---|---|---|
| Revenue mix | Majority from SaaS/subscriptions; sizable contribution from services | Predictable recurring revenue with periodic professional services uplift. |
| Gross margin | Typically high for SaaS platforms (50-70% range illustrative) | Scales as fixed cloud and development costs are spread over larger subscriber base. |
| Customer retention | High (multi-year contracts; retention rates commonly above 80%) | Subscription model and compliance stickiness supports renewals. |
| Capital deployment | Investment in product development, security & integrations | Focus on expanding analytics, traceability and marketplace capabilities. |
- Real-time dashboards and alerts - inventory health, recall exposure, document expirations and supplier risk scoring.
- Data-driven decision support - root-cause analytics for out-of-stocks, promotion performance and supplier compliance trends.
- Traceability and recall acceleration - lot-level tracking to reduce time-to-notify and limit recall scope.
- Dedicated customer success teams for onboarding and change management.
- Technical services for API/EAI and EDI integrations, data cleansing and mapping.
- Training programs and knowledge base resources to accelerate user adoption.
Park City Group, Inc. (PCYG) How It Works
Park City Group, Inc. (PCYG) operates primarily through its ReposiTrak business unit, a SaaS-based supply chain compliance and connected commerce platform for retailers, suppliers and trading partners. The company's model combines subscription software, transaction processing and professional services to create recurring revenue, expand wallet share per customer, and capture higher-margin services over time.- Core product: ReposiTrak SaaS platform - compliance, product safety, traceability, certifications, and B2B marketplace connectivity.
- Customers: Grocery chains, food suppliers, consumer packaged goods manufacturers, distributors and other retail trading partners.
- Delivery: Cloud-hosted multi-tenant platform with API integrations into customers' ERP/WMS systems, plus managed hosting for sensitive data.
- Subscription fees - primary revenue source. Tiered SaaS pricing based on client size, number of SKUs, and modules activated (compliance, traceability, supplier onboarding, etc.).
- Premium services - advanced analytics, custom integrations, SLAs and dedicated account/technical support sold as add-ons.
- Transaction fees - per-transaction or per-document fees for B2B e-commerce flows, order transactions, certificate submissions and other marketplace activity.
- Consulting and implementation - professional services for supply chain optimization, regulatory compliance mapping, data remediation and integrations.
- Training and enablement - paid training programs, certification courses and user enablement packages to accelerate platform adoption.
- Hosting & managed data services - secure storage, data governance and compliance hosting for regulated product data and traceability records.
| Metric | Value |
|---|---|
| Reported total revenue (most recent fiscal year) | $20.1 million |
| Share from ReposiTrak / subscription & platform fees | ~70% ($14.1M) |
| Revenue from premium services & consulting | ~18% ($3.6M) |
| Transaction & marketplace fees | ~7% ($1.4M) |
| Training & hosting services | ~5% ($1.0M) |
| Gross margin (platform & subscription) | ~65-75% |
| Operating margin (company-wide) | Variable; historically small-company negative to low-single-digits positive depending on investment cycle |
- Land-and-expand: initial compliance or onboarding module sales followed by cross-sell of analytics, traceability, marketplace and managed services.
- Contract structure: multi-year subscription agreements with recurring billing and annual renewals; volume tiers and usage-based transaction fees for high-activity customers.
- Customer retention: stickiness driven by certified supplier registries, regulatory recordkeeping needs, and integration depth into trading-partner operations.
- Annual recurring revenue (ARR) and subscription renewal rate
- Average revenue per customer (ARPC) and expansion ARR from add-on modules
- Number of active suppliers and retail trading partners on platform
- Transaction volume processed (orders, certificates, documents)
- Gross margin on subscription vs. services
- Network effects: value rises as more retailers and suppliers join, increasing switching cost and transaction capture.
- Upsell pipeline: advanced analytics, custom integrations, and premium SLAs yield higher margins than basic subscriptions.
- Marketplace growth: increased transaction volumes can scale nearly fixed-cost platform economics, improving overall margins.
- Regulatory tailwinds: food safety and traceability mandates create recurring compliance spend that favors SaaS providers with longitudinal data.
Park City Group, Inc. (PCYG): How It Makes Money
Park City Group, Inc. (PCYG) operates primarily through its ReposiTrak SaaS platform, monetizing supply-chain compliance, product safety and data-exchange solutions for retailers, manufacturers and suppliers across North America, Europe and Asia.
- Core revenue streams:
- Subscription fees for ReposiTrak SaaS modules (compliance, traceability, supplier onboarding)
- Transaction and per-item fees for document and data exchanges
- Professional services (implementation, integration, custom reporting)
- Data analytics and premium insights/licensing
- Strategic partner integrations and revenue-sharing arrangements
| Metric | Value / Note |
|---|---|
| Cash & cash equivalents | $24.0 million (as of June 30, 2023) |
| Bank debt | None reported |
| Q3 FY2024 revenue growth | 16.3% year-over-year |
| Shareholder returns | $21 million total common share buyback program; quarterly cash dividend program initiated Sep 2022 |
| Geographic presence | North America, Europe, Asia |
| Projected market CAGR | ~12% over next five years (company outlook) |
- Market position & future outlook highlights:
- ReposiTrak is recognized as a leader in the SaaS supply chain management sector, serving a diverse client base across North America, Europe, and Asia.
- Consistent revenue growth (16.3% YoY in Q3 2024) supports scalable subscription and transaction economics.
- Strong balance sheet ( $24.0M cash, no bank debt) enables continued technology investment and M&A optionality.
- Committed to returning capital to shareholders via a $21M buyback program and an ongoing quarterly dividend since September 2022.
- Well-positioned to capture growing demand for supply chain optimization and compliance, targeting ~12% CAGR over the next five years through product enhancement and partner expansion.
Strategic priorities that drive monetization:
- Invest in platform R&D to expand module suite and upsell opportunities.
- Deepen integrations with major retailers and ERPs to increase stickiness and transaction volume.
- Pursue targeted partnerships and potential tuck-in acquisitions to accelerate market penetration.
- Maintain capital return programs while preserving liquidity for growth investments.
Further investor-focused detail: Exploring Park City Group, Inc. (PCYG) Investor Profile: Who's Buying and Why?
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