Mission Statement, Vision, & Core Values (2026) of Shenzhen Overseas Chinese Town Co.,Ltd.

Shenzhen Overseas Chinese Town Co., Ltd. (000069.SZ) traces its roots to 1985 and has grown into a state-owned leader in cultural tourism and real estate, operating in over 40 cities and welcoming nearly 400 million domestic and overseas tourists to date; with iconic assets like Splendid China Folk Village, Window of the World, Happy Valley and OCT East, a diversified portfolio spanning tourism, real estate and hotels, and total assets exceeding ¥220 billion, OCT leverages a customer-centric mission to integrate culture, leisure and living while pursuing sustainable urbanization and service excellence-its parks drew nearly 50 million visitors in 2018, ranking first in Asia and fourth globally for seven consecutive years, and the company has committed to cutting its carbon footprint by 30% by 2030 as part of core values that emphasize innovation, customer centricity, sustainability, collaboration and integrity.

Shenzhen Overseas Chinese Town Co.,Ltd. (000069.SZ) - Intro

• Founded: 1985
• Listed ticker: 000069.SZ
• Primary sectors: Cultural tourism, theme parks, real estate, hotels
• Geographic reach: Operations in over 40 cities across China
• Flagship attractions: Splendid China Folk Village, Window of the World, Happy Valley, OCT East (Shenzhen)

• Integrate culture and tourism to create immersive leisure and living experiences.
• Preserve and reinterpret traditional cultural elements within modern entertainment and property developments.
• Enhance quality of life through culturally informed urban and resort projects.

• Become a world-class cultural tourism and urban development operator that leads in creative cultural experiences and sustainable real estate solutions.
• Expand influence in domestic and international tourism markets while maintaining cultural authenticity and operational excellence.

• Cultural stewardship - respect, preserve and innovate on cultural heritage.
• Guest-centered service - prioritize visitor experience, safety and satisfaction.
• Integrated development - harmonize tourism, hospitality and real estate for long-term value.
• Sustainability - pursue environmentally and socially responsible growth.
• Innovation - continuously evolve offerings through creative content, technology and partnership.

• Theme-park operations: scale and visitor throughput (historical high: ~50 million park visitors in 2018).
• Real estate & mixed-use projects: leverage land-bank and integrated development to stabilize recurring income; total assets reported >¥220 billion.
• Market expansion: operate in 40+ cities to diversify regional exposure and attract cumulative nearly 400 million visitors since inception.
• Brand & IP development: build cultural IPs (e.g., Window of the World) that drive cross-selling to hotels, retail and F&B.

Shenzhen Overseas Chinese Town Co.,Ltd. (000069.SZ) - Overview

Shenzhen Overseas Chinese Town Co.,Ltd. (000069.SZ) positions itself as an integrated developer and operator that enhances living environments and experiences through tourism, culture, and real estate. The company seeks to combine modern urban living with preserved natural landscapes, emphasizing sustainable development, diversified cultural-tourism products, and a customer-centric service model.

Mission Statement

• Enhance the quality of life for customers by developing tourism, cultural attractions, and residential and commercial real estate that integrate modern living with natural landscapes.
• Deliver diversified, experience-driven tourism and cultural activities that elevate customer satisfaction and community well-being.
• Drive sustainable urban development by incorporating eco-friendly design, low-carbon operations, and nature-based solutions across projects.

Vision

• To be a leading urban cultural-tourism and living-space integrator in China, recognized for world-class theme parks, cultural scenic spots, and sustainable communities.
• To merge heritage and innovation-making cultural tourism a platform for civic pride, economic vitality, and ecological balance.

Core Values

• Innovation - continuous product and service innovation across tourism, cultural programming, and property development.
• Service Excellence - customer-centric operations focused on quality experiences and reliable hospitality standards.
• Environmental Stewardship - integrating low-carbon technologies, green building standards, and ecosystem-sensitive planning.
• Collaboration - working with local governments, cultural institutions, and commercial partners to amplify social and economic impact.

Key Commitments & Targets

• Carbon reduction target: reduce carbon footprint by 30% by 2030 through energy efficiency, renewable energy adoption, and green building retrofits.
• Expand diversified tourism offerings while maintaining high service and safety standards across parks and scenic areas.
• Promote mixed-use developments that combine cultural venues, hospitality, retail and residential components to support local economies.

Operational and Impact Metrics

OCT's market position is reinforced by a long track record of iconic tourist destinations and its scale of integrated development. For a focused look at recent financials and investor-oriented metrics, see: Breaking Down Shenzhen Overseas Chinese Town Co.,Ltd. Financial Health: Key Insights for Investors

Shenzhen Overseas Chinese Town Co.,Ltd. (000069.SZ) - Mission Statement

• Lead China's cultural industry by developing signature theme parks, cultural districts and heritage-based attractions that fuse tradition with contemporary leisure.
• Pioneer new urbanization models that combine mixed-use real estate, public cultural spaces and tourism amenities to form resilient, livable cities.
• Deliver diversified experiences - from immersive cultural performances to nature-integrated resorts - that enrich residents' everyday lives and tourist stays.
• Commit to measurable sustainability: reduce overall carbon footprint by 30% by 2030 through energy efficiency, renewable energy adoption and green construction standards.

• Be the frontrunner of China's cultural industry, the pioneer of China's new urbanization, and a demonstration model of China's global tourism.
• Integrate culture and tourism, blending traditional cultural elements with leisure, hospitality and real estate to enhance living environments and customer experiences.
• Promote sustainable development by integrating modern living with natural landscapes, ecological restoration and low-carbon operations across projects.
• Elevate quality of life through diversified tourism, cultural programming and community-oriented urban design.

• Culture × Tourism Integration: develop mixed-use cultural districts anchored by museums, performance venues and themed attractions to boost length-of-stay and per-capita spending.
• Sustainable Project Design: adopt green building certifications, on-site renewables and water-reuse systems across new developments to meet the 2030 carbon target.
• New Urbanization Pilots: replicate successful OCT models-linking residential communities, public parks, commercial centers and cultural venues-to create scalable urban precincts.
• Experience Diversification: expand offerings from theme-parks to boutique cultural festivals, curated heritage tours, education programs and wellness retreats.
• Operational Excellence & Financial Discipline: optimize asset utilization, increase ancillary revenue (F&B, retail, events) and manage leverage to support long-term growth.

• Established leader in domestic cultural tourism with multiple nationally recognized scenic spots and branded cultural products.
• Robust revenue mix combining property development, park operations, hotel management and cultural IP licensing.
• Growing emphasis on ESG: investments in renewables, green retrofits and community-focused programming to align with the 2030 carbon reduction pledge.

Shenzhen Overseas Chinese Town Co.,Ltd. (000069.SZ) Vision Statement

• Position: Global benchmark in cultural tourism and urban experience economy.
• Scope: Expand international partnerships and cross-border operations in Asia, Europe and the Middle East.
• Time horizon: Achieve phased global footprint growth and carbon-intensity reduction targets by 2030.

• Innovation: Continuous product, digital and operational innovation-R&D, immersive entertainment formats, and smart-park technologies to raise per-capita spending and revisit rates.
• Customer Centricity: Guest-first design across attractions, hotels and retail, with NPS and repeat visitation as key KPIs.
• Sustainability: Targets for energy efficiency, waste reduction and green building certifications across major properties.
• Collaboration: Strategic alliances with international theme-park operators and cultural institutions to co-develop IP and operational best practices.
• Integrity: Governance, compliance and transparent reporting aligned with international standards for corporate conduct.
• Service Excellence: Staff training, brand standards and service metrics to elevate quality of life through tourism, leisure and cultural offerings.

• Innovation programs: Investment in digital ticketing, CRM, AR/VR experiences and data analytics to increase ARPU and conversion-ongoing pilots across core parks.
• Customer metrics: Targets to raise Net Promoter Score (NPS) and repeat visitation by improving guest journey, queue management and loyalty programs.
• Sustainability roadmap: Energy and emissions reduction measures (LED retrofits, centralized HVAC efficiencies), waste diversion targets and phased green-building certifications for major projects.
• Collaboration initiatives: Joint ventures and IP licensing with international operators to introduce co-branded attractions and share operational know-how.
• Governance & integrity: Strengthened compliance frameworks, supplier due diligence and enhanced ESG disclosures aligned with domestic and international best practices.
• Service excellence: Corporate training academies, standardized SOPs and staff engagement programs to lift service quality and guest satisfaction.