Mission Statement, Vision, & Core Values (2026) of Guangxi Liugong Machinery Co., Ltd.

Founded in 1958, Guangxi Liugong Machinery Co., Ltd. has grown into a global force in construction equipment with a workforce of nearly 10,000, including about 1,000 engineers, supported by four world-class R&D centers and a product lineup spanning wheel loaders, excavators, bulldozers and road rollers; guided by a clear mission to provide global customers with excellent equipment and services and a vision to be a world-class leader in construction machinery, Liugong pairs customer-orientation, quality-first manufacturing, people-first policies and cooperative value creation with an international distribution network of over 300 dealers across six continents in roughly 130 countries, 10 regional offices and 9 global parts depots-discover how these concrete metrics shape strategic R&D, product excellence and service models that drive the company's global ambitions

Guangxi Liugong Machinery Co., Ltd. (000528.SZ) - Intro

• Founded: 1958 (Liuzhou, Guangxi, China)
• Stock listing: Shenzhen Stock Exchange - 000528.SZ
• Workforce: nearly 10,000 employees (including ~1,000 engineers)
• Global reach: >300 dealers across six continents, present in ~130 countries
• Regional infrastructure: 10 regional offices and 9 global parts depots
• R&D footprint: four world-class R&D centers with advanced testing and simulation facilities

• Mission: To provide global customers with excellent construction equipment and services, delivering reliable, efficient and value-oriented solutions while continuously improving product quality and customer support.
• Vision: To be a world-class company in the construction machinery industry - recognized for innovation, sustainability and comprehensive solutions that enable customers to build infrastructure efficiently and safely.
• Core Values:
  • Customer-centricity: prioritize uptime, parts availability and responsive service
  • Quality first: strict manufacturing and QC standards across plants
  • Innovation-driven: continuous R&D investment and product iteration
  • Integrity and compliance: transparent governance and adherence to regulatory standards
  • People development: investment in engineering talent and workforce training
  • Sustainability: efficiency, emissions reduction and resource stewardship

• Product breadth - full-line offerings from compact wheel loaders to large excavators and road construction machinery.
• R&D capability - four R&D centers enable modular platform development, powertrain optimization and digitalization of controls and telematics.
• After-sales network - nine global parts depots and 300+ dealers shorten lead times for parts and service.
• Localization strategy - regional offices and dealer partnerships adapt products and financing to local markets.
• Talent & quality systems - ~1,000 engineers and standardized manufacturing processes to maintain reliability and continuous improvement.

• Product reliability and lifecycle cost reduction - design choices and quality inspections aim to reduce total cost of ownership for fleet operators.
• After-sales excellence - expanding parts depots and dealer training to increase first-time fix rates and reduce equipment downtime.
• Global scaling with local adaptation - product variants, emissions configurations and dealer financing tailored to regional customer needs.
• Continuous R&D investment - reinvesting a portion of revenues into the four R&D centers to sustain differentiation in efficiency and digital services.

Guangxi Liugong Machinery Co., Ltd. (000528.SZ) - Overview

• Guangxi Liugong Machinery Co., Ltd.'s mission is to provide global customers with excellent construction equipment and services, aiming to be a world-class company in the construction machinery industry.
• This mission emphasizes delivering high-quality products and comprehensive services to meet diverse international customer needs and to set industry standards.
• Strategic focus areas driven by the mission:
  • Expanding global product portfolio across excavators, wheel loaders, road machinery, and piling rigs.
  • Enhancing after-sales service networks and digital service platforms to improve uptime and customer satisfaction.
  • Investing in R&D and manufacturing efficiency to support world-class quality and cost-competitiveness.

• To be recognized as a world-class leader in construction machinery by capability, quality and global reach.
• To drive sustainable growth through technology, international expansion and customer-centric services.
• To embed digitalization and green manufacturing into product lifecycles to meet evolving regulatory and market expectations.

• Customer First - prioritize uptime, support and lifecycle value for end users worldwide.
• Quality & Reliability - design and build machines engineered for demanding construction environments.
• Innovation - continuous R&D investment to improve product performance, fuel efficiency and telematics.
• Integrity & Responsibility - compliance, safety and environmental stewardship across operations and supply chains.
• Global Collaboration - partnerships, dealer networks and localized service to strengthen market presence.

• Product roadmap aligning with mission: rollout of new excavator and loader models with improved fuel efficiency and telematics integration within multi-year plans.
• After-sales network expansion: targeted growth in parts availability and certified service centers in Asia, Africa, Latin America and Europe.
• Sustainability KPIs: reductions in production energy intensity and steps toward low-emission product variants.
• Quality targets: warranty claims rate, mean-time-between-failure (MTBF) improvements, and customer satisfaction scores tracked annually.

Guangxi Liugong Machinery Co., Ltd. (000528.SZ) - Mission Statement

• Global leadership: build products and services that meet or exceed international standards across safety, reliability and lifecycle cost.
• Customer centricity: design solutions tuned to on‑site productivity and total cost of ownership for contractors, rental fleets and dealers.
• Technology & sustainability: invest in R&D, electrification, telematics and low‑emission powertrains to anticipate market transitions.
• Operational excellence: maintain cost discipline, quality systems and supply‑chain resilience to protect margins and uptime.
• Social responsibility: promote workplace safety, vocational training and community development linked to local manufacturing hubs.

• Sets the benchmark for operational excellence across manufacturing, after‑sales and dealer networks.
• Channels R&D and capex toward product families that define future market standards (wheel loaders, excavators, skid steers, road machinery).
• Drives international market expansion and export growth while maintaining strong domestic market share.
• Provides a unifying ambition that aligns employees, managers and partners on measurable performance targets.

• R&D intensity: maintain or grow R&D spend to accelerate electrified and intelligent machine platforms tied to product roadmaps and emissions standards.
• After‑sales and parts: expand parts stocking and digital service tools to increase spare‑parts gross margin and machine uptime targets.
• Margin improvement: combine lean manufacturing and global sourcing to protect operating margin during cyclical demand.
• Market diversification: raise overseas sales share to reduce dependence on any single market and capture infrastructure recovery abroad.

• R&D funding and product introductions are primary levers to convert the 'world‑class' vision into tangible product advantage.
• Scale in manufacturing and a diversified export footprint support resilience against cyclicality in construction demand.
• After‑sales services and digitalization (remote diagnostics, telematics) are high‑leverage areas for improving lifecycle value and recurring revenue.

Guangxi Liugong Machinery Co., Ltd. (000528.SZ) - Vision Statement

• Customer-oriented: design, deliver and iterate based on precise customer needs and application-driven feedback.
• Assuring the future by quality: deliver durable, high‑uptime machinery with lifecycle-focused engineering and parts availability.
• People foremost: invest in employee development, safety, inclusion and retention to sustain long‑term capability.
• Creating value through cooperation: build deep supplier, dealer and partner ecosystems to co‑create solutions and expand market reach.

• Product excellence - modular platforms, electrification and telematics integration to raise machine utilization and lower TCO.
• Global footprint - expand dealer networks, localize production and channel partnerships across Asia, Africa, Europe and the Americas.
• Customer lifecycle services - predictive maintenance, genuine parts availability and training programs to maximize uptime.
• Talent and culture - structured training, safety KPIs and inclusive HR policies to reduce turnover and build innovation capacity.

• Increase electrified and hybrid models to 30% of new product introductions by 2027.
• Grow after‑sales service revenue by 8-12% CAGR through digital service platforms and parts localization.
• Raise dealer satisfaction and training coverage to reduce warranty claims by 15% over three years.