Mission Statement, Vision, & Core Values (2026) of Caissa Tosun Development Co., Ltd.

Standing at the intersection of tradition and transformation, Caissa Tosun Development Co., Ltd. (000796.SZ) - a Beijing-headquartered subsidiary of HNA Tourism Group - has built a multifaceted travel business since its founding in 1993, rebranded in December 2019 to reflect a sharper strategic direction, and reported revenue of approximately ¥1.2 billion in fiscal 2022 with a year‑over‑year growth of 15%, as it blends domestic and inbound tourism, corporate travel management, incentive programs, MICE services and transportation agency operations to capture demand in the world's largest tourism market while grappling with digital disruption and intensifying competition.

Caissa Tosun Development Co., Ltd. (000796.SZ) - Intro

• Established: 1993; Headquarters: Beijing; Stock code: 000796.SZ.
• Parent: HNA Tourism Group Co., Ltd.; rebranded from Hna‑Caissa Travel Group to Caissa Tosun Development Co., Ltd. in December 2019.
• Core business lines: domestic & international tourism, business travel management, incentive travel, inbound tourism, conference & exhibition services, aviation & rail transportation agency, international cooperation and tourism consulting.
• Market context: operates in China - the world's largest tourism market - benefiting from a rising middle class and strong domestic travel demand while facing digital disruption and intensified competition from online travel agencies and platform aggregators.

• Mission: Deliver end‑to‑end, high‑quality travel services that combine traditional offline expertise with digital platforms to create seamless, safe and inspiring travel experiences.
• Vision: Be China's trusted integrated tourism and business‑travel partner, leading innovation across experiential tourism, MICE (meetings, incentives, conferences, exhibitions) and cross‑border travel cooperation.
• Core values:
  • Customer‑centricity - prioritizing safety, service quality and personalized experiences.
  • Integrity & Compliance - transparent operations, regulatory adherence and risk control.
  • Collaboration - leveraging partnerships across carriers, accommodations, DMCs and platform players.
  • Innovation - continuous digital adoption and product diversification to adapt to consumer shifts.
  • Sustainability - promoting responsible tourism and community engagement.

• Integrated service model combining offline retail, corporate travel management, inbound tourism and transportation agency functions.
• Parent group affiliation provides scale advantages in procurement, distribution and cross‑business synergies.
• Capability to serve both leisure consumers and corporate/MICE customers, offering diversified revenue streams that help manage seasonality.
• Ongoing digital transformation to address OTA competition and capture direct and B2B channel opportunities.

• Accelerate digital capabilities: expand online booking, CRM, mobile engagement and data analytics to increase direct sales and customer lifetime value.
• Strengthen corporate & MICE solutions: deepen end‑to‑end offerings for incentive travel and conference services to capture higher‑margin segments.
• Expand inbound tourism readiness: rebuild and market curated inbound products as international travel resumes at scale.
• Risk management & governance: improve compliance, counterparty monitoring and operational resilience in a post‑pandemic environment.
• Sustainable growth: pursue partnerships and product designs that emphasize local economic benefit and environmental stewardship.

• Revenue diversification and margin recovery remain key metrics watched by investors alongside net profit trends and balance sheet health.
• Operational KPIs of interest: average booking value, corporate contract wins, occupancy/seat procurement efficiency, digital channel penetration and cost‑to‑serve for retail outlets.

Caissa Tosun Development Co., Ltd. (000796.SZ) - Overview

• Customer-centric approach: tailored itineraries, loyalty programs, and omnichannel support to increase repeat visitation and lifetime value.
• Sustainable practices: carbon reduction initiatives in hotel operations, partnerships with eco-friendly suppliers, and promotion of low-impact tour options.
• Innovative services: digital booking platforms, data-driven personalization, and integrated B2B/B2C travel solutions.
• Global presence: strategic alliances and outbound travel packages targeting key source markets in Asia and Europe.

• Core businesses: travel agency services, hotel management and operations, inbound/outbound tour management, and MICE services.
• Hotel rooms under management/operation (2022): ~2,500 rooms.
• Annual tour product volume (2022): ~350,000 passengers served.
• Employees (2022): ~3,200 staff across operations, sales, and hospitality.

• Integrated service model combining travel retail, accommodation, and tour orchestration to capture wallet share across the travel lifecycle.
• Investment in digital channels and CRM to boost direct bookings and reduce distribution costs.
• Sustainability metrics tied to supplier selection and hotel energy-efficiency upgrades to lower operating carbon intensity.
• Product diversification into niche experiential travel and corporate travel management to stabilize revenue cyclicality.

Caissa Tosun Development Co., Ltd. (000796.SZ) - Mission Statement

• Deliver differentiated travel experiences that combine cultural depth, convenience, and premium service standards.
• Operate with a sustainability-first approach that reduces environmental impact and supports local communities.
• Continuously invest in digital innovation to enhance booking, itinerary customization, and post-trip engagement.
• Provide comprehensive, integrated travel solutions spanning leisure, corporate, MICE, and customized tour segments.
• Sustain long-term shareholder value through disciplined financial management and targeted expansion into priority markets.

• Leading global recognition: position Caissa Tosun as a preferred international travel brand for China outbound and inbound travelers.
• Holistic travel experiences: integrate accommodation, transport, local partnerships, and immersive activities into cohesive journeys.
• Commitment to sustainability: adopt practices that reduce carbon footprint, support biodiversity, and empower local economies.
• Customer-centric innovation: use data-driven personalization and digital tools to enhance the end-to-end traveler experience.
• Comprehensive solutions: deliver modular offerings that meet diverse needs-family, luxury, adventure, corporate, and MICE.

• Listed entity: Caissa Tosun Development Co., Ltd. (stock code: 000796.SZ)
• Established: company roots span multiple decades with core operations in travel services, outbound tourism, and hospitality partnerships
• Business scope: integrated travel services, tour operation, hotel and airline partnerships, corporate & MICE services
• Strategic focus: China outbound market leadership while expanding global footprint via partnerships and digital channels

Caissa Tosun Development Co., Ltd. (000796.SZ) - Vision Statement

• Customer-centricity: Deliver consistently superior guest experiences across hotel, resort and travel products to grow loyalty, repeat bookings and net promoter scores.
• Sustainability & stewardship: Embed responsible tourism practices across operations, reducing carbon intensity and improving resource efficiency.
• Innovation: Accelerate digital service delivery, data-driven personalization, and new product development to capture higher-margin segments.
• Global expansion: Increase international presence to diversify revenue sources and capture outbound/inbound travel flows.

• Customer-centricity: implement centralized CRM and guest-profiling analytics to increase ancillary spend per guest and lift average daily rate (ADR).
• Sustainability: invest in energy-efficiency retrofits, solar installations at select properties, and water-saving technologies to cut operating costs and environmental footprint.
• Innovation: pilot contactless guest journeys, AI-powered personalization engines, and dynamic packaging (flight+hotel+experiences) to capture higher wallet share.
• Global growth: target strategic gateway cities across Southeast Asia, the Middle East and Europe via management contracts and JV partnerships to accelerate market entry.

• Revenue diversification: combine owned assets, managed hotels and travel services to stabilize margins and cash flow volatility tied to single-revenue models.
• Margin expansion: operational excellence programs and cross-selling digital channels to lift contribution margins and EBITDA.
• Capital efficiency: favor management and franchising agreements for international expansion to reduce upfront capex while scaling brand presence.

• Quarterly disclosure of KPI progress tied to sustainability and growth targets to maintain transparency with investors and partners.
• Regular stakeholder engagement to align community and environmental goals with operational expansion.