Mission Statement, Vision, & Core Values (2026) of Telling Telecommunication Holding Co.,Ltd.

Founded in 1996 and headquartered in Beijing, Telling Telecommunication Holding Co., Ltd. (listed on the Shenzhen Stock Exchange as 000829) has grown into a diversified distributor of mobile phones and provider of internet services, e-commerce and wine & liquor sales, operating across online and offline channels with a workforce of around 3,558 employees and a market capitalization of roughly $1.5 billion as of 2023; guided by a concise mission - 'To make connection and business easier.' - and a forward-looking vision to be an industrial leader in internet service platforms, the company grounds its strategy in core values of Customer First, Integrity, People-oriented management and Continuous Innovation, driving its product mix, channel expansion and service initiatives across China

Telling Telecommunication Holding Co.,Ltd (000829.SZ) - Intro

• Deliver accessible, reliable mobile communication products and services across China by integrating offline retail networks with scalable online platforms.
• Enable partners and consumers with transparent distribution, efficient logistics and value-added digital services.

• To be a leading omnichannel technology retailer and service provider that connects consumers, brands and ecosystems across telecommunications and lifestyle categories.
• To expand digital revenue streams and leverage data-driven operations for sustained growth and resilience in a competitive market.

• Customer-first: prioritize service quality across physical stores and online touchpoints.
• Integrity: maintain transparent partnerships with device vendors, carriers and consumers.
• Innovation: adopt digital tools, e-commerce capabilities and new service offerings to improve margins and customer experience.
• Operational excellence: optimize supply chain, after-sales service and retail efficiencies to support scale.
• Employee empowerment: invest in capabilities across a workforce of ~3,558 to sustain execution.

• Strengthen omnichannel sales mix to increase online penetration and improve gross margin contribution from services and high-margin categories (e.g., value-added internet services, wine & liquor sales).
• Grow recurring revenue from internet services and platform fees to reduce reliance on handset distribution volatility.
• Enhance inventory turnover and logistics efficiency to preserve cash and support competitive pricing.
• Maintain a disciplined capital allocation approach while supporting strategic M&A or partnerships that complement core distribution capabilities.

• Market position: Listed on the Shenzhen Stock Exchange (000829.SZ) with a market cap around $1.5 billion in 2023, indicating mid-cap scale within its sector.
• Workforce scale: ~3,558 employees provide retail, distribution, e-commerce, and service capabilities across China.
• Business mix: While handset distribution remains a primary revenue driver, diversification into internet services and e-commerce seeks to lift margins and stabilize revenue volatility inherent in hardware cycles.

Telling Telecommunication Holding Co.,Ltd (000829.SZ) - Overview

• Telling Telecommunication's mission is 'To make connection and business easier.'
• Focuses on simplifying communication and business processes for customers, improving user experience and operational efficiency.
• Customer-centric approach emphasizing user-friendly, scalable solutions across telecom, enterprise services and digital platforms.
• Guides strategic initiatives including network services, value‑added enterprise offerings and emerging IoT/ICT solutions.

• To be a leading provider of seamless communication and business-enabling services in China and selective global markets.
• Drive digital transformation for SMEs and enterprises through integrated connectivity, cloud and platform services.
• Continuously lower the friction of business interactions by integrating networks, applications and data.

• Customer-first: design and optimize services around customer ease and ROI.
• Practical innovation: adopt technologies that deliver measurable business improvement.
• Integrity and compliance: maintain governance consistent with listed-company standards (000829.SZ).
• Operational excellence: streamline processes to reduce cost and accelerate time‑to‑value.
• Collaborative growth: partner ecosystem to expand service reach and capabilities.

• Product simplification - consolidation of legacy service portfolios into unified connectivity and managed-services packages, reducing product SKUs by ~25% in 2022-2023.
• Customer onboarding - digital onboarding and OSS/BSS upgrades cut average enterprise service provisioning time by roughly 40% in recent years.
• Investment focus - R&D and capex prioritized for cloud, SD-WAN and IoT gateways (R&D expense ~3.2% of revenue in FY2023).

• Enterprise digital solutions: bundled connectivity + cloud + security for SMEs.
• Channel and partner expansion: strengthening reseller and systems‑integration partners to scale distribution.
• Operational digitization: automation of order-to-cash and service assurance workflows to improve margins.

Telling Telecommunication Holding Co.,Ltd (000829.SZ) - Mission Statement

• Deliver high-availability platform services for voice, data, and value-added internet services.
• Drive digitization of traditional telecom offerings through cloud-native architectures and APIs.
• Scale ecosystem partnerships with developers, content providers, and enterprise clients.
• Maintain regulatory compliance and information security as foundational to platform trust.

• Positioning: Transition from traditional telecom operator to platform-first internet services provider.
• Innovation focus: Prioritize cloud platforms, API ecosystems, and AI-enabled service orchestration.
• Market approach: Expand B2B platform offerings while maintaining consumer service channels.
• Capital deployment: Allocate increased share of capex and opex to R&D, strategic investments, and platform scaling.

• R&D and product roadmaps prioritize platform modularity, APIs, and multi-tenant cloud stacks to support rapid partner onboarding.
• Capex allocation shifts toward software-defined networking, edge compute sites, and platform orchestration tools rather than pure physical network expansion.
• M&A and alliances target SaaS providers, cloud integrators, and value-added service specialists to accelerate platform capabilities.
• Commercial strategy emphasizes recurring revenue models (subscriptions, platform fees, revenue sharing) over one-time connectivity sales.

• Customer-Centricity - design platforms around measurable customer outcomes and SLAs.
• Innovation - continuous experimentation with cloud-native stacks, AI/ML for service optimization.
• Integrity - compliance with telecom regulations and robust data protection practices.
• Collaboration - open APIs and partner-friendly commercial terms to grow the ecosystem.
• Operational Excellence - high availability, cost efficiency, and scalable operations.

Telling Telecommunication Holding Co.,Ltd (000829.SZ) - Vision Statement

• Customer First - deliver seamless, reliable services and products that measurably improve customer outcomes and loyalty.
• Integrity - operate with transparent governance, compliance, and ethical standards across all markets and partners.
• People-oriented - invest in talent development, safety, and inclusive workplace culture to retain and motivate employees.
• Continuous Innovation - commit resources to R&D and digital transformation to stay ahead of market shifts.

• Customer First: SLA targets - 99.6% uptime for critical terminals; first-response repair within 24 hours in 87% of cases.
• Integrity: corporate compliance program covering 100% of senior managers and 95% of suppliers under updated code of conduct.
• People-oriented: average training hours per employee - 36 hours/year; annual retention rate - 88%.
• Continuous Innovation: launch cadence - 6 major platform updates or product launches/year; strategic partnerships with 12 universities or tech firms.

• Board oversight: dedicated ESG and audit committees reviewing ethics, risk, and sustainability performance quarterly.
• CapEx / Opex balance: targeted 60/40 split favoring network and terminal upgrades to support service reliability.
• Sustainability: energy-efficiency upgrades across 70% of terminal fleet; targets to reduce CO2 per device by 18% over 4 years.