Mission Statement, Vision, & Core Values (2026) of Zhejiang Qianjiang Motorcycle Co., Ltd.

Founded in Wenling in 1985, Zhejiang Qianjiang Motorcycle Co., Ltd. (listed on Shenzhen Stock Exchange, 000913) has grown into a global motorcycle maker under Geely Group with a product range from 50cc to 1,130cc, an annual production capacity of 1.5 million two-wheeled vehicles and 2 million engines, and exports to over 136 countries; its mission to be a worldwide leader blends "European design, Japanese quality with Chinese cost" with a focused "Motorcycle + General Purpose Engine" strategy, its vision targets low-carbon, intelligent mobility and smart products, and its core values-Customer Focus, Innovation (allocating 15% of revenue to R&D), Sustainability (30% cut in carbon emissions and 60% renewable energy use in plants), Quality (98% rating in 2023 audits) and Integrity (100% regulatory compliance)-drive partnerships like Benelli and brand portfolios including QJMOTOR, Benelli, Keeway and KSRMOTO to push Qianjiang toward a worldwide first-class motorcycle company

Zhejiang Qianjiang Motorcycle Co., Ltd. (000913.SZ) - Intro

• Product range: motorcycles, scooters and mopeds from 50cc up to 1,130cc.
• Annual capacity: 1.5 million two‑wheeled vehicles and 2 million engines.
• Global reach: exports to over 136 countries across Asia, Europe, Africa, Latin America and Oceania.
• Major brands: QJMOTOR, Benelli, Keeway and KSRMOTO.

• Deliver safe, affordable, and technologically advanced two‑wheeled mobility solutions worldwide.
• Scale production and R&D to meet diverse market needs from urban scooters to high‑performance motorcycles.
• Support sustainable mobility through fuel‑efficient engines and electrification roadmaps across brands.

• Be a top global motorcycle group recognized for product breadth, quality and innovation across developed and emerging markets.
• Lead in integrated powertrain solutions (conventional and electrified) and expand premium portfolio via Benelli and QJMOTOR.
• Attain balanced revenue mix: domestic sales, overseas exports and after‑sales services, while advancing digital retail and connectivity.

• Customer Centricity - prioritize rider safety, reliability and value across all price segments.
• Innovation - invest in R&D for powertrain efficiency, emissions reduction and electrified two‑wheel platforms.
• Quality & Manufacturing Excellence - leverage capacity (1.5M vehicles / 2M engines) and lean processes to ensure consistent quality.
• Global Partnership & Brand Stewardship - grow Benelli, Keeway and QJMOTOR through market‑specific strategies and dealer networks in 136+ countries.
• Responsibility & Sustainability - reduce lifecycle emissions, improve fuel economy, and pursue electrification and circularity in manufacturing.

• Manufacturing scale: decentralized plants and engine production enabling modular platform sharing across brands.
• Export diversification: >136 export markets to mitigate single‑market risk and capture volume growth in developing regions.
• Product breadth: model lineup spanning commuter 50-150cc segments to mid/high displacement 300-1,130cc performance machines for premium positioning.
• Brand portfolio strategy: Benelli for premium sport/road models; QJMOTOR for domestic and emerging markets; Keeway and KSRMOTO for value and export channels.

Zhejiang Qianjiang Motorcycle Co., Ltd. (000913.SZ) - Overview

Mission Statement, Vision & Core Values of Zhejiang Qianjiang Motorcycle Co., Ltd. (000913.SZ) are anchored in building a worldwide first‑class motorcycle enterprise through product excellence, global expansion, and sustainable innovation. The company's strategic orientation centers on motorcycle and general purpose engine businesses, leveraging international partnerships (notably Benelli) to combine European design, Japanese quality and Chinese cost advantages.

• Mission: Establish Zhejiang Qianjiang Motorcycle Co., Ltd. as a global leader in the motorcycle industry, ensuring customer satisfaction and continuous product innovation.
• Vision: Build a worldwide first‑class motorcycle company with strong global competitiveness, guided by "Bigger and Stronger, More Specialized and Thorough."
• Core Values: Customer orientation, technological advancement, quality-first manufacturing, cost efficiency, and sustainability.

Strategic pillars that express the mission and vision:

• Product strategy: 'Motorcycle + General Purpose Engine' - diversify powertrain and platform offerings across mass market and premium segments (Benelli).
• Design and quality approach: European aesthetics, Japanese-quality processes, Chinese cost leadership to deliver superior value-to-price ratios.
• Technology & sustainability: R&D in cleaner engines, electrification readiness, materials efficiency, and emissions reduction to meet tightening global standards.
• Global expansion: Strengthen overseas distribution, local partnerships, and export footprint to raise international market share and brand recognition.

R&D and technology metrics that reflect the mission to lead in quality and sustainability:

• R&D investment: ~3.2% of revenue in FY2023, focused on powertrain optimization, Euro/IMO emission compliance, and lightweight materials.
• Patents & IP: Over 1,200 cumulative patents and design registrations across engines, chassis, and electrical systems.
• Electrification roadmap: Pilot EV and hybrid powertrain projects aligned with international market trials and regulatory trends.

Corporate and social responsibility commitments tied to core values:

• Environmental stewardship: Emission reduction targets for internal combustion engines and materials recycling initiatives at manufacturing sites.
• Quality assurance: Manufacturing certifications and continuous improvement programs to meet Japanese-style quality control benchmarks.
• Global partnerships: Benelli joint operations and dealer investments to accelerate premium market penetration and design heritage leverage.

For investor-focused context and stakeholder detail see: Exploring Zhejiang Qianjiang Motorcycle Co., Ltd. Investor Profile: Who's Buying and Why?

Zhejiang Qianjiang Motorcycle Co., Ltd. (000913.SZ) - Mission Statement

• Deliver low-carbon power systems and intelligent products across two- and four-wheeled platforms.
• Advance technological R&D to drive smart, connected vehicle features and electrification.
• Grow global brand recognition through international partnerships and premium marques (e.g., Benelli).
• Operate a "Motorcycle + General Purpose Engine" strategy to capture adjacent markets and improve vertical integration.
• Pursue steady, profitable growth while meeting environmental and regulatory standards worldwide.

• Become a leading brand with a low-carbon power system and intelligent products, delivering net reductions in vehicle lifecycle emissions.
• Lead globally in smart motorcycles and four-wheelers by integrating AI, connectivity, and advanced powertrains.
• Build a worldwide first-class motorcycle company-"Bigger and Stronger, More Specialized and Thorough."
• Drive sustainability across supply chains, production and product usage, aligning with global low-carbon transitions.
• Enhance global competitiveness via international alliances and brand stewardship (for example, through Benelli collaboration and technology sharing).

• Product & Technology: Scale smart-vehicle development-ADAS-ready electronics, OTA updates, and electrified powertrains-backed by steady R&D spend.
• Brand & Globalization: Use Benelli and other international channels to lift ASP (average selling price) and margins in developed markets.
• Sustainability: Reduce tailpipe and lifecycle emissions via BEV/HEV launches, lighter materials, and cleaner engine families.
• Operational Excellence: Increase localization of components, improve yield and quality, and expand engine business for industrial customers.
• Financial Discipline: Convert sales growth into stable net-profit expansion and ROE improvement while funding strategic capex.

• New model launches incorporating connectivity and electrified powertrains aimed at urban commuters and light commercial applications.
• Expanded R&D centers and international design teams to accelerate smart-product timelines and Benelli co-developed platforms.
• Partnerships and dealer network expansion in Europe, Southeast Asia and Latin America to raise export ratio and premium sales.
• Investment in green manufacturing (energy-efficiency upgrades, waste reduction, and supplier emission controls).

Zhejiang Qianjiang Motorcycle Co., Ltd. (000913.SZ) - Vision Statement

• Customer Focus: deep product-market fit through customer insights, aftermarket service networks and dealer support.
• Innovation: sustained investment in R&D-allocated at 15% of annual revenue-to advance powertrain, EV/hybrid platforms, smart connectivity and lightweight materials.
• Sustainability: committed to lowering environmental impact, with a reported 30% reduction in carbon emissions (vs. prior baseline) and 60% of factory energy supplied by renewable sources.
• Quality: rigorous manufacturing and QC regimes delivering a 98% quality control audit rating in 2023.
• Integrity: 100% compliance with applicable industry regulations and ongoing ethical training programs for employees and management.
• Global Expansion: strategic push to expand international footprint, channels and brand recognition to achieve first-class global status.

• R&D focus areas: electric powertrains, battery management systems, connectivity/IoT, ADAS-compatible platforms.
• Quality & safety priorities: crashworthiness, emissions control, component traceability and supplier audits.
• Sustainability initiatives: energy efficiency projects, supplier sustainability requirements, end-of-life recycling pilots.