Mission Statement, Vision, & Core Values (2026) of Bona Film Group Co., Ltd.

Bona Film Group, founded in 1999, has grown into a fully integrated film powerhouse that controls investment, production, distribution, exhibition and talent representation, and today carries a market capitalization of about 5.87 billion yuan (as of April 24, 2025); the company's expansion-highlighted by adding three IMAX sites in 2024 to reach 36 IMAX locations in China-reflects a strategic push to elevate the moviegoing experience while leveraging cutting-edge tools like virtual reality and augmented reality in production, a diversified business model spanning cinema management, catering and merchandising, and a legacy as one of China's largest distributors (holding a 9% market share in 2016) that underpins its mission to deliver high-quality, broadly appealing films, its vision to scale globally through technological and partnership-driven innovation, and its core values of integrity, innovation, collaboration, social responsibility, performance and pioneering spirit.

Bona Film Group Co., Ltd. (001330.SZ) Intro

• Founded: 1999
• Market capitalization: ≈ ¥5.87 billion (as of 24 Apr 2025)
• IMAX locations in China: 36 (total, after adding 3 in 2024)
• Historic market share (distribution): 9% (2016)
• Integrated operations: film investment, production, distribution, exhibition, talent representation, plus value‑added services (catering, merchandising)

Mission

• Produce and distribute culturally resonant, commercially successful films that elevate Chinese storytelling globally.
• Create long‑term value across the film ecosystem through integrated investment, production and exhibition capabilities.
• Support creative talent and technological partnerships to improve audience experience and industry standards.

Vision

• Be the premier content platform and cinema operator in Greater China, driving sustainable box office growth and premium cinema experiences (e.g., IMAX expansion).
• Expand international co‑productions and distribution channels while maintaining leadership in domestic market share and integrated services.

Core Values

• Creative Excellence - invest in story, craft and talent.
• Integrated Execution - leverage end‑to‑end capabilities for efficiency and scale.
• Audience Centricity - prioritize quality theatrical and premium screen experiences.
• Partnership & Innovation - cultivate industry and technology partnerships (e.g., IMAX).
• Commercial Discipline - align investments with return and market dynamics.

Strategic Pillars & Business Scope

• Content Creation: development, financing and production of feature films and TV‑format IP.
• Distribution & Marketing: theatrical distribution networks, promotional campaigns and release strategy.
• Exhibition Management: cinema operations, premium formats (IMAX, large‑screen), and F&B/merchandising.
• Talent & Services: agency operations, post‑production, and ancillary licensing.

Bona Film Group Co., Ltd. (001330.SZ) - Overview

• Produce and distribute high-quality, commercially viable films that resonate with both domestic and international audiences.
• Maintain a fully integrated film value chain covering investment, production, distribution, exhibition and talent management to capture value across the lifecycle.
• Invest in advanced filmmaking and audience-engagement technologies - including virtual reality (VR), augmented reality (AR), and immersive screening formats such as IMAX - to lift production quality and differentiation.
• Scale theatrical reach by expanding cinema networks and premium-screen locations, while adapting content strategies for digital and streaming platforms.

• Integrated value chain: Bona emphasizes vertical integration to control margins from financing to box-office and after-market revenue.
• Technology adoption: strategic R&D and partnerships to deploy VR/AR tools in pre- and post-production and to trial immersive marketing and experiential screenings.
• Exhibition expansion: continued roll-out of premium screens (IMAX and large format) and multiplex partnerships to increase box-office capture.
• Digital strategy: content licensing and co-production for streaming platforms to monetize IP beyond the theatrical window.

• Content mix: balancing mainstream blockbusters, mid-budget commercial films, and select arthouse/co-productions to broaden audience reach and diversify revenue streams.
• Premium cinema expansion: targeted additions of IMAX/Large-Format auditoriums to lift per-screen revenue and premium ticket share.
• Technology pilots: deployment of AR/VR for immersive marketing campaigns and R&D into virtual production techniques to shorten shoot cycles and reduce location costs.
• Digital partnerships: licensing and co-production agreements with streaming platforms to monetize library titles and original series outside theatrical runs.

• Box-office share of domestic releases - aiming to increase year-over-year market share through slate optimization.
• Per-screen average revenue uplift following IMAX/large-format openings.
• Percentage of revenue from non-theatrical channels (streaming, TV, licensing) to track diversification.
• Return on invested production capital (ROI per title) to guide greenlighting and co-financing decisions.

Bona Film Group Co., Ltd. (001330.SZ) - Mission Statement

• Deliver culturally resonant and commercially viable content across genres and audience segments.
• Control quality and margins through vertical integration spanning production, distribution, and exhibition.
• Invest in filmmaking technology and upstream creative talent to raise production standards and IP value.
• Expand cinema footprint and premium-screen offerings to enhance the theatrical experience.
• Form strategic international partnerships to access global markets and technologies (e.g., IMAX collaborations).
• Pursue profitable diversification into digital distribution, IP licensing, and ancillary businesses.

• Global leadership: scale content distribution and co‑production partnerships to increase overseas box-office and platform revenue.
• Technological innovation: integrate advanced production, post‑production, and projection technologies to improve creative possibilities and audience experience.
• Exhibition expansion: grow the number of cinemas and premium screens, and upgrade in-theatre experiences to drive higher per‑capita revenue.
• Content diversity: produce and distribute films across mass-market blockbusters, mid‑budget commercial titles, and niche/art-house works to maximize reach and portfolio resilience.
• Strategic alliances: deepen relationships with international tech and exhibition partners (including IMAX-format releases) to elevate technical standards and marketability.
• Integrated value chain leverage: use in‑house production, distribution, and exhibition to maintain quality control and operational efficiency.

• Slate management: balance tentpole projects with diversified mid‑budget films to stabilize revenue cycles.
• Premium exhibition: roll out premium formats and upgraded auditoria to lift average ticket price and concession yields.
• Tech investment: adopt advanced cameras, post‑production workflows, and projection systems to improve product quality and global competitiveness.
• IP lifecycle monetization: expand beyond theatrical release into streaming licensing, merchandising, and international distribution rights.
• Partnerships & co‑production: pursue joint ventures and co‑productions to access foreign markets and share risk.

Bona Film Group Co., Ltd. (001330.SZ) - Vision Statement

• Integrity: Honest reporting, transparent governance, and accountability across production, distribution, and investor relations.
• Innovation: Continuous investment in new storytelling formats, technology-driven production pipelines, and data-informed distribution strategies to stay competitive in a fast-evolving media landscape.
• Collaboration: Cross-functional teamwork internally and strategic partnerships externally - with directors, studios, platforms, and international distributors - to scale creative projects and market reach.
• Social responsibility: Community engagement, cultural preservation, and environmental awareness embedded into production practices and corporate philanthropy.
• Performance: A focus on premium quality content and operational excellence to meet the needs of filmmakers, exhibitors, commercial partners, and audiences while safeguarding workplace safety and professional standards.
• Pioneering: A culture that encourages bold creative thinking, early adoption of market opportunities, and agility to pivot with changing audience behaviors and technology.

• Content slate quality: festival selections, awards, and critical reception as proxies for artistic integrity and brand equity.
• Box office and downstream monetization: theatrical revenue, licensing to streaming platforms, TV syndication, merchandise and IP licensing.
• Distribution reach: number of territories served and strategic platform partnerships to amplify audience access.
• Operational efficiency: production cost control, time-to-market, and return on investment per title.
• ESG and community impact: sustainability measures on set, philanthropy, and cultural programs tied to social responsibility goals.