Mission Statement, Vision, & Core Values (2026) of RiseSun Real Estate Development Co.,Ltd.

Founded in 1996 and publicly listed as 002146.SZ, RiseSun Real Estate Development Co., Ltd. has grown into a major developer operating in more than 100 cities across China, blending a mission to create sustainable, innovative living spaces with a vision to lead the industry in green building and smart-home integration; with over 70% of its projects certified as green buildings and the 2024 Smart Living initiative equipping 5,000 homes to boost energy efficiency by 20%, the company's core values-integrity, innovation, customer centricity (driving a 30% jump in satisfaction in 2023), sustainability and collaboration-directly shape strategic choices even as it confronts a projected net income loss of 2.2 to 3.3 billion yuan in H1 2025, making this an essential chapter for anyone tracking how mission, vision and values steer performance amid market pressures.

RiseSun Real Estate Development Co.,Ltd (002146.SZ) - Intro

• Founded: 1996
• Stock code: 002146.SZ (Shenzhen Stock Exchange)
• Geographic footprint: >100 cities in China
• Project types: Residential, commercial, mixed-use

Mission

• Deliver high-quality, sustainable living spaces that improve residents' daily lives.
• Integrate innovation and technology to create efficient, future-ready communities.
• Balance stakeholder value - customers, employees, investors, and society - through responsible development.

Vision

• Be a leading Chinese developer recognized for green, smart, and people-centric urban projects.
• Scale smart living solutions that demonstrably reduce environmental impact and enhance resident wellbeing.
• Achieve resilient, long-term growth through disciplined financial management and operational excellence.

Core Values

• Quality - rigorous standards across design, construction, and after-sales service.
• Innovation - adopting technologies (IoT, energy management) to raise living standards and efficiencies.
• Sustainability - prioritize green certification and resource-efficient building practices.
• Customer-first - design and service decisions centered on resident needs and satisfaction.
• Integrity - transparent governance and prudent debt management even during market cycles.

Strategic Priorities (contextualized by values)

• Accelerate Smart Living roll-outs where ROI and energy savings are demonstrable - current baseline: 5,000 homes with ~20% energy savings.
• Expand green-certified projects to maintain and grow the >70% certification rate across new developments.
• Strengthen balance sheet resilience through targeted debt reduction and enhanced operational efficiencies to offset near-term profitability pressures (projected H1 2025 net loss: RMB 2.2-3.3 billion).
• Focus on profitable city-tier mix and asset-light strategies to stabilize cash flows across 100+ city operations.

RiseSun Real Estate Development Co.,Ltd (002146.SZ) - Overview

• Core mission statement: Develop environmentally responsible residential and mixed‑use communities that integrate smart technologies and deliver high quality, customer‑centric living experiences.
• Environmental commitment: Prioritize green building practices, energy efficiency, and low‑carbon materials in project pipelines.
• Innovation focus: Deploy Smart Living initiatives that integrate IoT, energy management, and digital customer services into residential developments.
• Quality & customer satisfaction: Operate closed‑loop feedback systems, warranty and service platforms, and standardized construction QA processes to reduce defects and improve post‑move‑in satisfaction.
• Market positioning: Target mid‑to‑upper tier urban and suburban segments where demand for sustainable and tech‑enabled homes is growing.

• Sustainable development: Minimum energy‑efficiency baselines across all new projects, adoption of passive design principles, and incorporation of district heating/cooling where feasible.
• Smart Living rollout: Standardized smart home packages (full IoT integration, centralized energy dashboards, predictive maintenance) in pilot communities; platform aggregated for homeowner services and property management.
• Quality assurance: Centralized procurement of key materials, third‑party construction audits, and customer service KPIs tied to management bonuses to align incentives with satisfaction goals.
• Customer focus: Digital sales centers, VR walkthroughs, and post‑sales mobile portals to track maintenance and resident feedback in real time.

• Capital allocation prioritizes high‑ROI urban infill and transit‑oriented projects that enable scalable Smart Living deployments.
• R&D and digital budgets directed to platform development for resident services and property management automation.
• Sustainability investments include retrofits, renewable procurement for large community projects, and green finance tools where available.

RiseSun Real Estate Development Co.,Ltd (002146.SZ) - Mission Statement

• Sustainability: Prioritize low-carbon, resource-efficient designs and pursue third-party green certifications for major projects.
• Innovation: Embed smart-home systems, IoT building management, and data-driven operations in new developments.
• Customer Satisfaction: Enhance lifecycle services (sales, after-sales, property management) to raise retention and referral rates.
• Industry Leadership: Scale initiatives that can be replicated across regions to influence sector standards and regulatory dialogue.

• Green Building Program: Standardize energy-efficiency targets across all new projects (target: 30% reduction in operational energy vs. baseline).
• Smart Living Platform: Rollout of an integrated property IoT and mobile-owner ecosystem across major cities to improve convenience and energy management.
• Certification Pipeline: Prioritize internationally recognized and national green labels for flagship developments-targeting 60 certified projects within five years.
• Customer Experience Enhancements: Expand after-sales digital services, predictive maintenance, and community amenities to lift satisfaction and referral metrics.

• Percentage of new GFA certified green annually
• Share of units delivered with integrated smart systems
• Year-over-year improvement in customer satisfaction index
• Carbon intensity (kg CO2e per sqm) across completed assets
• R&D spend as % of revenue

RiseSun Real Estate Development Co.,Ltd (002146.SZ) - Vision Statement

• Integrity - transparent governance, compliance with regulatory requirements, and ethical procurement across the project lifecycle.
• Innovation - continuous improvement in design, construction methods, and digital living solutions such as the Smart Living initiative.
• Customer Centricity - designing products and services around resident needs; a focused service transformation delivered a 30% increase in customer satisfaction scores in 2023.
• Sustainability - prioritizing low-carbon design and resource efficiency; over 70% of RiseSun projects are certified green buildings.
• Collaboration - cross-functional teamwork, joint ventures, and local partnerships to accelerate delivery, reduce costs, and boost local economic impact.

• Smart Living rollout - integrated IoT, energy optimization, and community services in pilot and scaled projects.
• Green portfolio expansion - target to increase certified projects above 80% within the next 3 years through design standards and supplier requirements.
• Customer-first operating model - enhanced after-sales service centers, digital portals, and resident experience teams that delivered the 30% satisfaction uplift in 2023.
• Partnerships & joint ventures - leveraging local contractors and municipal stakeholders to improve delivery speed and community value.