Mission Statement, Vision, & Core Values (2026) of Beijing Shiji Information Technology Co., Ltd.

Founded in 1995, Beijing Shiji Information Technology Co., Ltd. has grown into a hospitality-tech powerhouse with more than 5,000 employees across 80+ subsidiaries and operations in over 23 countries, serving a global clientele of some 91,000 hotels, 200,000 restaurants and 600,000 retail outlets; its 2024 revenue of RMB 2.947 billion (up 8.46% year-on-year) and prior R&D investment of RMB 800 million (17.8% of 2022 revenue) underscore a mission to 'empower the service industry with advanced technology and data-driven insights,' a vision that targets leadership through innovation, customer-centric global expansion (platforms live in 20+ countries and planned entry into 40+ markets), and measurable corporate responsibility achievements such as a 40% reduction in data-center energy consumption since 2020 and a committed pathway toward emissions and efficiency goals-backed by core values of service, integrity, continuous innovation, efficiency and collaborative community support.

Beijing Shiji Information Technology Co., Ltd. (002153.SZ) - Intro

• Core product suite: property management systems (PMS), point-of-sale (POS) systems, distribution and channel management platforms, enterprise integration middleware.
• Service reach: supports property operations, reservations, payments, inventory, reporting and analytics to unify front- and back-of-house workflows.

• Employees and structure: over 5,000 employees across more than 80 subsidiaries and brands in 23+ countries.
• End customers: serves 91,000+ hotels, 200,000 restaurants and 600,000 retail outlets globally.
• Flagship deployments: Shiji Enterprise Platform live in 20+ countries; major hotel group clients include InterContinental, Peninsula and Langham.

• Mission: enable hospitality and retail businesses to operate smarter, deliver superior guest experiences and capture more revenue through integrated, scalable technology.
• Vision: be the global platform of choice for hospitality and retail operations-connecting properties, POS, distribution and data to drive intelligent commerce worldwide.
• Core values:
  • Customer-centricity: prioritize operational reliability and guest experience uplift for clients.
  • Innovation: continuous R&D investment to anticipate industry shifts and deliver adaptive solutions.
  • Integrity & partnership: long-term client relationships, open integration and ecosystem collaboration.
  • Execution excellence: dependable deployments, 24/7 support and global localization.

• R&D commitment: RMB 800 million invested in 2022, representing 17.8% of total revenue that year-demonstrating a high reinvestment rate to maintain tech leadership.
• Product innovation focus areas: cloud-native PMS and POS, API-first integration layers, data analytics and AI-enabled operations, and global distribution connectivity.

• Shiji Enterprise Platform: centralized enterprise solution enabling multi-brand, multi-property operations and unified reporting across global portfolios.
• Distribution and connectivity: extensive channel manager and aggregator relationships to optimize occupancy and F&B ordering across OTAs, GDS, and POS integrations.
• Partner network: technology and channel partnerships that accelerate global deployments and local compliance.

Beijing Shiji Information Technology Co., Ltd. (002153.SZ) - Overview

Beijing Shiji Information Technology Co., Ltd. (002153.SZ) positions itself as a technology backbone for the global service and hospitality industry. Its mission, vision and core values align around technological innovation, integrated solutions, customer-centric service and responsible scaling - supported by measurable operational and sustainability targets.

Mission Statement

Shiji's mission is to 'empower the service industry with advanced technology and data-driven insights.' This mission drives investments in platform engineering, data services and vertical SaaS for hotels, restaurants and related service providers, with a focus on improving operational efficiency, guest experience and commercial outcomes.

• Core focus: technological innovation and data-driven insights tailored to hospitality and service sectors.
• Product strategy: integrated solutions for reservation, property management, point-of-sale, payments and analytics consolidated onto unified platforms.
• Customer outcomes: improved uptime, faster integrations and measurable guest-experience improvements through digital transformation programs.

Continuous Innovation & R&D

Shiji emphasizes sustained R&D investment to maintain competitive differentiation in cloud, middleware and data analytics for hospitality ecosystems. This emphasis is reflected in ongoing product rollouts and platform modernization initiatives, culminating in a strategic unification of hospitality technology solutions under a single platform in March 2025.

• Platform consolidation: single unified hospitality platform launched in March 2025 to reduce integration complexity for global customers.
• Engineering footprint: global engineering teams focused on API-first design, cloud-native deployments and data interoperability standards.

Integration & Unified Solutions

Integration is central to Shiji's value proposition - removing operational silos between PMS, CRS, POS, payment gateways and analytics. The March 2025 unification simplified deployments and accelerated time-to-value for multi-property and multi-brand clients.

Customer-Centric Approach

Beijing Shiji emphasizes customer success through tailored implementation services, global support agents and customer-satisfaction initiatives designed for the multi-national hospitality environment.

• Global support: multi-regional support agents and localized service desks to minimize operational disruption.
• Customer programs: onboarding accelerators, success metrics and tailored SLAs for enterprise hotel groups.
• Partnerships: integrations and certification programs with international hotel chains and third-party channel partners.

Global Expansion & Partnerships

Shiji's strategic growth centers on geographic expansion and deepening partnerships with global hotel brands and service providers. The company's platform presence in 20+ countries and partner integrations showcase its scaling approach to serve multi-brand, multi-property customers across regions.

• Market approach: local market teams combined with centralized product capabilities to support global rollouts.
• Channel ecosystem: certified integrations with major global distribution systems (GDS), payment processors and hospitality technology vendors.

Corporate Responsibility & Sustainability

Corporate responsibility is embedded in operational decisions, with specific sustainability outcomes delivered in infrastructure efficiency and energy use. Notable progress in data center energy efficiency underscores this commitment.

• Energy efficiency: achieved a 40% reduction in energy consumption across data centers since 2020.
• Operational practices: consolidation and cloud migration strategies to reduce on-premise carbon footprint.

For investor-focused context and deeper profile insights, see: Exploring Beijing Shiji Information Technology Co., Ltd. Investor Profile: Who's Buying and Why?

Beijing Shiji Information Technology Co., Ltd. (002153.SZ) - Mission Statement

• Core mission focus: deliver integrated, scalable technology solutions that improve guest experiences, operational efficiency, and revenue performance for hotels, restaurants, and retail chains.
• Market footprint: operating in over 40 countries with a strategic emphasis on expanding deeper into Asia and Europe.
• Public identity: listed on Shenzhen Stock Exchange (ticker 002153.SZ), leveraging capital markets to fund R&D, M&A, and global growth initiatives.

• Innovation and technology leadership - drive next-generation cloud, SaaS, and AI-enabled offerings to remain at the forefront of hospitality tech.
• Customer-centric solutions - prioritize customer success metrics (adoption, retention, NPS) and co-innovation with global hotel and retail partners.
• Strategic global expansion - scale regional operations: currently present in >40 countries and targeting accelerated market entry across selected Asian and European markets.
• Corporate social responsibility - commit to measurable sustainability goals, including a target of 30% carbon-emissions reduction by 2025.
• Employee empowerment and culture - invest in training, career-path programs, and initiatives to increase retention and internal mobility.
• Operational excellence - pursue automation and process optimization to raise operational efficiency and reduce time-to-value for customers.

• Investors: vision-driven R&D and international expansion signal reinvestment of capital into higher-margin SaaS and cloud offerings, with the public listing (002153.SZ) enabling further M&A to acquire complementary technology or regional distribution.
• Customers: continued emphasis on customer-centricity and automation aims to lower total cost of ownership and accelerate digital transformation timelines for hotel and retail clients.
• Employees: explicit focus on empowerment-training, career-pathing, and retention-supports talent continuity critical for product innovation and service quality.
• Communities and regulators: the 30% emissions reduction commitment by 2025 places sustainability centrally in procurement, data-center choices, and operational practices.

Beijing Shiji Information Technology Co., Ltd. (002153.SZ) - Vision Statement

• Service above all - prioritizing customer outcomes and ensuring product design directly addresses operator needs across hotels, restaurants and retailers.
• Continuous innovation - investing in R&D to evolve point-of-sale, property management, guest-facing apps and cloud services rather than accepting the status quo.
• Integrity - operating transparently across governance, partner relations and data stewardship.
• Efficiency - optimizing operations and technology to deliver cost-effective solutions and improved ROI for clients.
• Collaboration - building interoperable, partner-friendly platforms and fostering empathetic, cross-disciplinary teamwork.
• Community support - engaging in industry development, skills uplift and initiatives that contribute to broader societal progress.

• Customer-centric product roadmaps that accelerate digital guest journeys and operational efficiency.
• Sustained R&D funding to expand cloud-native SaaS offerings and open ecosystem capabilities.
• Strengthening governance, data privacy and compliance to uphold integrity and trust.
• Operational excellence initiatives to reduce TCO for clients while improving margins.
• Partnership and M&A activity to broaden global reach and complementary capabilities.
• Industry and community programs to support skills development and responsible tech deployment.