Mission Statement, Vision, & Core Values (2026) of S.F. Holding Co., Ltd.

From a Shenzhen startup founded in 1993 to a global logistics powerhouse, S.F. Holding Co., Ltd. has built an expansive network touching 339 prefecture-level cities across China and serving customers in over 200 countries, while its 2024 performance-about US$39.5 billion in revenue and roughly US$1.41 billion in net income-underscores the scale behind a mission that pledges convenient, reliable and user-friendly delivery, an ambitious vision to lead the global smart supply chain by 2025, and core values of equality, respect, collaboration, win-win, innovation and inclusiveness that drive initiatives from SF Airlines to SF Intra-city, Kerry Logistics, SF Technology and SF Supply Chain toward digital ecosystems, carbon-neutral pledges and community-centered service.

S.F. Holding Co., Ltd. (002352.SZ) - Intro

• Founded: 1993
• Headquarters: Shenzhen, Guangdong Province, China
• Network reach: 339 prefecture-level cities in China; operations in over 200 countries worldwide
• 2024 Revenue: ≈ US$39.5 billion
• 2024 Net Income: ≈ US$1.41 billion

• Delivering value through reliable, fast, and customer-centric logistics solutions that enable commerce and connectivity.
• Powering partners' growth by integrating end-to-end logistics with digital intelligence and operational excellence.

• To be the world's most trusted integrated logistics platform - seamlessly connecting businesses and consumers across borders and last miles.
• Drive sustainable, technology-enabled growth while expanding global footprint and service depth.

• Customer First - prioritize timeliness, reliability, and tailored service.
• Innovation - invest in automation, digital platforms, and data-driven operations (SF Technology as a core enabler).
• Integrity - uphold compliance, safety, and transparent governance across a complex global network.
• Collaboration - leverage partnerships (e.g., Kerry Logistics) and internal synergies across air, ground, and supply chain arms.
• Agility - respond to market shifts with scalable intra-city and cold-chain solutions.
• Sustainability - reduce environmental footprint through fleet optimization, green packaging, and route efficiency.

• Expand intra-city same-day and cold-chain capacities to capture e-commerce and healthcare logistics demand.
• Scale SF Airlines and international freight capabilities to support cross-border e-commerce and B2B trade lanes.
• Accelerate digital transformation via SF Technology for route optimization, warehouse automation, and customer-facing platforms.
• Optimize capital allocation to maintain profitability while funding network expansion and M&A where strategic (historical integration of Kerry Logistics).

S.F. Holding Co., Ltd. (002352.SZ) Overview

• Provide convenient, reliable, user-friendly express delivery services globally.
• Build an open digital supply chain ecosystem to co-innovate business models with clients.
• Serve corporate clients with a global smart supply chain system.
• Lead on green environmental protection; target pacesetting progress toward carbon neutrality.
• Extend network reach to communities, villages and families to support social welfare and common prosperity.

• Customer-centric operations: end-to-end visibility, punctuality and ease of use for individuals and enterprises.
• Technology-driven transformation: AI, robotics, IoT and proprietary logistics platforms to increase automation and efficiency.
• Sustainability commitment: reducing carbon intensity across fleet, facilities and supply-chain partners.
• Social contribution: dense last-mile network to increase inclusion and community services.

• Smart supply-chain construction: integrated warehousing, cross-border customs facilitation and enterprise logistics solutions designed to increase B2B share.
• Digital ecosystem partnerships: APIs, platform services and co-innovation programs aimed at client business-model transformation.
• Green logistics: electrified fleets, cleaner energy for hubs, packaging reduction programs and carbon accounting across operations.
• Community reach: dense last-mile network and services tailored for rural and under-served areas to support inclusive prosperity.

S.F. Holding Co., Ltd. (002352.SZ) - Mission Statement

• Global leadership goal: become the recognized pacesetter in smart supply-chain operations and carbon-neutral logistics by 2025.
• Customer preference: be the preferred partner for individuals and enterprises worldwide through integrated logistics, last-mile excellence, and digital services.
• Open ecosystem: construct an interoperable digital platform that facilitates client collaboration, data-driven optimization, and co-innovation.
• Sustainability pledge: accelerate green transformation - fleet electrification, renewable energy use in hubs, and carbon-emission reduction targets aligned with global standards.
• Social responsibility: continuously create outstanding social value via jobs, community logistics, and inclusive services.

• Smart network: deploy AI-driven sorting, dynamic routing, and predictive capacity planning to reduce delivery times and costs.
• Digital ecosystem: provide APIs, cloud services, and partner platforms to co-create logistics solutions with enterprise clients.
• Sustainability roadmap: invest in EVs, solar-powered facilities, and low-carbon packaging to meet carbon-neutral commitments.
• Service excellence: expand same-day and next-day capabilities, enhance tracking transparency, and improve last-mile accessibility.
• Social value: increase rural coverage, create logistics employment, and support disaster-response logistics services.

S.F. Holding Co., Ltd. (002352.SZ) - Vision Statement

• Equality & Respect: ensuring fair treatment across a workforce that includes hundreds of thousands of couriers and frontline staff, with policies designed to protect rights and improve livelihoods.
• Collaboration & Win‑Win: forging partnerships with e-commerce platforms, retailers, manufacturers, and government bodies to expand reach and reduce cost-to-serve.
• Innovation: investing in automation, AI, route optimization, and warehousing to improve timeliness and reduce carbon intensity.
• Inclusiveness: creating growth pathways for diverse talent through training, transparent appraisal, and competitive remuneration.

• Impartial appraisal: S.F. Holding implements a transparent performance appraisal system tying individual and team KPIs to incentives, promotions, and training budgets to drive measurable value creation.
• Competitive pay & development: the company offers market-aligned compensation packages, performance bonuses, and internal/external training programs designed to help outstanding talents realize career aspirations globally.
• Growth through competition: internal programs encourage employees to compete on merit-sales targets, operational efficiency, safety records, and innovation contributions all factor into advancement.

• Courier support units: dedicated organizational structures centre on couriers' welfare, safety, and professional development-handling recruitment, social benefits, grievance mechanisms, and occupational health.
• Government and regulator engagement: coordinated projects with municipal and national agencies address urban logistics regulation, traffic management, and social insurance coverage for couriers.
• Technology-enabled flat management: mobile apps, route‑planning algorithms, and digital performance dashboards enable decentralized, responsive oversight while maintaining consistent service standards networkwide.

• Scale efficiency: expand hub-and-spoke facilities and automated sorting to lower unit costs while improving delivery speed.
• Digital transformation: accelerate AI, IoT, and cloud adoption to optimize routing, reduce emissions, and increase predictability.
• Human capital investment: deepen training, enhance appraisal transparency, and maintain competitive remuneration to attract and retain high-performing talent globally.