Mission Statement, Vision, & Core Values (2026) of Tianyu Digital Technology (Dalian) Group Co., Ltd.

Tianyu Digital Technology Group Co., Ltd. (listed as 002354.SZ) is rapidly redefining the intersection of esports, AI and real-economy data solutions from its Dalian headquarters, building a virtual-to-physical ecosystem that boasts a digital human IP with millions of followers while delivering enterprise AI SaaS, PaaS and MaaS platforms; grounded in a customer-first mission that drove a 92% satisfaction rate in 2023 and backed by an annual R&D investment of ¥200 million (≈$30M, about 13.3% of revenue), Tianyu's vision targets expansion into three new international markets, a 30% reduction in carbon emissions by 2025 with a $5M renewable investment, an AI-driven service platform to cut response times by 40% by end-2024, and an ambition to secure at least 150 patents by the end of 2024-positioning the company as a focused innovator in automated, connected equipment and intelligent customer experiences.

Tianyu Digital Technology Group Co., Ltd. (002354.SZ) - Intro

• Listing: Shenzhen Stock Exchange, ticker 002354.SZ
• Headquarters: Dalian; additional operations in Beijing
• Core domains: esports & gaming, digital marketing, AI digital humans, enterprise AI SaaS/PaaS/MaaS
• Flagship digital IP: 'Tianyu' digital human and a portfolio of virtual avatars with multi-million followers across major platforms

• Esports & gaming studios: game design, tournament operations, and IP incubation aimed at both domestic and international audiences
• Enterprise AI products:
  • AI marketing SaaS - data-driven customer engagement and content generation
  • Mobile App Distribution PaaS - channels, analytics, and monetization tools
  • Spatial Intelligence MaaS - location- and space-aware services for retail, venues, and smart cities
• AI digital humans: synthetic avatars used for marketing, entertainment, and virtual presenters
• Traditional IT services: website design, mobile app development, and IT infrastructure solutions

• Dual strategic pillars:
  • Esports-driven growth: build IP, monetize through tournaments, sponsorships, and content
  • Data flow into real economy: convert platform data into enterprise services and spatial intelligence
• AI adoption metrics (company public messaging and disclosures):
  • AI digital human IPs: portfolio of 10-30 avatars (company-led flagship: 'Tianyu')
  • Audience scale: multi-million aggregated followers across video/live-streaming and social platforms
  • R&D intensity: sustained investment in AI and product R&D to support SaaS/PaaS/MaaS offerings

• Mission: accelerate intelligent transformation by integrating esports-driven creativity with data flow-powered real-economy applications, delivering accessible AI and digital experiences.
• Vision: become a leading bridge between virtual IP ecosystems and practical AI-driven services that elevate industries and everyday life.
• Core values:
  • Innovation - continuous R&D in AI, digital humans, and platform technologies
  • User-centricity - designing products and content that prioritize engagement and utility
  • Integration - fusing virtual IPs with real-world enterprise services
  • Sustainability - scalable, efficient solutions intended for long-term digital transformation

• AI digital human commercialization: monetization via brand partnerships, virtual events, and content licensing
• Enterprise adoption: packaged SaaS/PaaS/MaaS offerings aimed at shortening digital transformation cycles for customers in retail, entertainment, and services
• IP-led growth: leveraging esports and virtual avatar IP to drive traffic, user engagement, and cross-platform monetization

Tianyu Digital Technology Group Co., Ltd. (002354.SZ) Overview

• Mission: Provide highest-quality IT services and solutions that drive global customer success.
• Customer focus: Enhance user experience through tailored, innovative technology offerings; customer satisfaction rate of 92% in 2023.
• Innovation commitment: Dedicated to advancing technology and improving service delivery via continuous R&D investment.
• Societal impact: Proactive integration of technology to create broader social and economic benefits.

• To be a global benchmark service provider in digital technology, trusted for quality, reliability, and innovation.
• To scale customer outcomes by integrating cloud, AI, and data-driven solutions into core business processes.

• Quality: Uphold rigorous standards across products and services to maintain high customer satisfaction.
• Customer-centricity: Design solutions around measurable customer success metrics.
• Innovation: Allocate substantial R&D resources (¥200M annually) to stay at the technological forefront.
• Cost-effectiveness: Deliver competitive total-cost-of-ownership through efficient operational models.
• Integrity: Maintain transparent governance and accountability in market-facing activities.

• R&D-led product development: Continuous investment to shorten product cycles and introduce differentiated capabilities.
• Customer experience metrics: Use of defined KPIs (e.g., 92% satisfaction) to guide service improvement and retention strategies.
• Global enablement: Solutions designed for multinational deployment, local compliance, and scalability.

Tianyu Digital Technology Group Co., Ltd. (002354.SZ) - Mission Statement

• Deliver industry-leading automated and connected equipment with integrated vision systems and AI-driven controls.
• Expand international market presence while maintaining high quality and regulatory compliance.
• Prioritize sustainability by reducing carbon footprint and investing in renewable energy.
• Continuously increase R&D output and intellectual property to secure long-term technological leadership.
• Enhance customer experience through responsive, AI-supported services and operational excellence.

Vision Statement

• International expansion: enter three new international markets by targeted regions including Southeast Asia and Europe.
• Carbon reduction target: achieve a 30% reduction in carbon emissions by 2025, backed by a $5 million investment in renewable energy for facilities.
• Customer service transformation: deploy an AI-driven customer service platform to reduce response times by 40% by end of 2024.
• IP growth: target a 20% year-over-year increase in patent filings, aiming for at least 150 total patents by end of 2024.

Core Strategic Metrics

Operational Pillars

• R&D and IP: scale research teams, increase patent pipeline to reach the 150-patent target, and maintain a 20% YoY filing growth.
• Global market development: execute targeted entry strategies for Southeast Asia and Europe, local partnerships, and regulatory localization.
• Sustainability investments: allocate $5M to renewables, energy-efficiency upgrades across production sites, and monitoring to meet the 30% emissions cut.
• Customer experience: implement AI-driven service platforms and omnichannel support to cut response times by 40% and improve NPS.

Tianyu Digital Technology Group Co., Ltd. (002354.SZ) - Vision Statement

• Quality-first delivery: sustained product reliability and lifecycle performance targets across hardware, software, and integrated solutions.
• Customer-centric innovation: product roadmaps and service models driven by user experience metrics and customer feedback loops.
• Societal impact through technology: applying digital capabilities to improve public services, enterprise efficiency, and inclusive access.
• Continuous R&D investment: maintaining technology leadership through funded research, partnerships, and talent development.

• R&D focus areas: cloud-native architectures, edge computing, AI-driven analytics, and secure IoT integration - investments aimed at shortening time-to-market and improving scalability.
• Customer experience (CX) programs: proactive support, UX research panels, and SLA-driven enterprise contracts to sustain the 92% satisfaction benchmark.
• Partnerships & ecosystem: collaborations with academic institutions and industry consortia to accelerate technology transfer and commercial deployment.
• Governance & sustainability: embedding compliance, data security, and environmental considerations into product lifecycles to ensure responsible growth.