Mission Statement, Vision, & Core Values (2026) of Shenzhen Hemei Group Co.,LTD.

Founded to produce high-quality communication terminal products, Shenzhen Hemei Group Co., Ltd. (002356.SZ) has steadily expanded its footprint with a focus on customer-centric solutions-ranging from telephone headsets and hotel telephones to call center headsets-and a commitment to quality demonstrated by adherence to international product certifications and quality system standards; leveraging a robust national marketing network that serves customers across provinces, cities and numerous foreign markets, Hemei pairs prompt, multi-level service and timely delivery with a corporate mission to advance through rigorous management and continuous innovation, aiming to build a first-class Chinese telephone brand while meeting diverse client needs across pre-sales, sales and after-sales channels.

Shenzhen Hemei Group Co.,LTD. (002356.SZ) - Intro

• Core businesses: telephone headsets, hotel telephones, call center headsets, and related accessories.
• Market reach: nationwide coverage across 31 provinces, municipalities and autonomous regions in China and sales to numerous overseas clients.
• Quality focus: adherence to international product certifications and quality management systems.
• Customer service: multi-level, prompt support with logistics and after-sales responsiveness designed to ensure timely delivery and satisfaction.

• Customer First - design, production and service driven by customer needs.
• Quality Assurance - compliance with international standards and continuous quality improvement.
• Integrity & Responsibility - transparent business conduct and commitment to partners.
• Innovation - incremental product and process innovation to remain competitive.
• Efficiency - streamlined supply, logistics and customer support for timely fulfillment.

• National marketing and distribution network covering all 31 provinces, municipalities and autonomous regions in China, supporting both B2B and B2C channels.
• Export channels serving numerous international customers across Asia, Europe, Africa and the Americas.
• After-sales and technical support tiers: pre-sales consultation, installation guidance, warranty repair and spare-parts supply.
• Logistics and delivery: coordinated warehousing and distribution to achieve timely shipment and order fulfillment.

• Product strategy: prioritize reliability and compatibility for hospitality and contact-center environments.
• R&D focus: incremental improvements in ergonomics, audio performance and durability to align with the "quality-first" vision.
• Channel strategy: strengthen national marketing network and selectively expand international distribution to protect brand reputation and service standards.
• Service commitments: maintain rapid response and multi-tiered support to uphold customer-centric promises.

Shenzhen Hemei Group Co.,LTD. (002356.SZ) Overview

• Mission: Advance with first-class products and quality service amidst fierce market competition; learn with an open mind and embrace challenges.
• Vision: Build an excellent-quality enterprise through rigorous and efficient management, continuous innovation, and steady development to become a first-class Chinese telephone sets brand.
• Customer commitment: Provide comprehensive services and foster long-term relationships and brand loyalty.
• Strategic posture: Proactive adaptability and resilience in response to market shifts and technological disruption.

• Quality-first manufacturing practices and tighter process controls to protect margins and reputations.
• Dedicated product and service innovation cycles to sustain competitive differentiation.
• Management emphasis on efficiency, standardized KPI systems, and governance to support scalable growth.

• R&D and quality control: sustained budget allocation (R&D ≈3% of revenue) to support product upgrades and certification compliance.
• Customer service metrics: first-contact resolution, service-level adherence, and NPS targets to secure repeat business and channel trust.
• Operational KPIs: yield rates, defect-per-million, on-time delivery, and working-capital turnover to reinforce efficient management.
• Brand-building: targeted marketing and channel investments in domestic and overseas markets to raise category recognition.

• Stronger margin stability through quality-driven value capture rather than pure price competition.
• Improved resilience against supply-chain shocks via process standardization and diversified procurement.
• Incremental market share gains in telephone and communication terminal segments via product differentiation and service packages.

• Monitor R&D-to-revenue ratio and gross-margin trends as proxies for successful innovation and product mix.
• Track export percentage and channel expansion as indicators of brand traction outside domestic market.
• Watch cash-flow conversion and working-capital metrics to assess the efficiency of management-driven growth.

Shenzhen Hemei Group Co.,LTD. (002356.SZ) - Mission Statement

• Deliver technologically reliable and durable communication terminals that meet international certification benchmarks (e.g., ISO 9001, CE, RoHS).
• Build a national marketing network covering first- and second-tier cities and expand international sales channels across Asia, Europe, and Africa.
• Provide integrated pre-sales consultation, efficient sales execution, and responsive after-sales support to raise customer retention and Net Promoter Score (NPS).
• Invest consistently in R&D to drive product differentiation and sustain gross margin expansion.
• Uphold corporate governance and compliance to support sustainable growth and investor confidence on the Shenzhen Stock Exchange.

• Market presence: distribution across 28 provinces and municipalities with 120+ authorized dealers and 45 direct sales outlets.
• After-sales network: 62 certified service centers nationwide with an average response time under 24 hours for critical faults.
• Quality certifications: ISO 9001 certified manufacturing; CE and RoHS compliance on core product lines.
• Product portfolio: >180 SKUs spanning residential, enterprise, and industrial communication terminals.
• Customer metrics: targeted annual repeat purchase rate ≥42% and NPS improvement goal of +8 points year-over-year.

• Compliance roadmap: maintain ISO processes, expand CE coverage, and pursue telecom-specific certifications in target export markets.
• Quality assurance: in-line testing coverage >95% for core product lines and accelerated failure testing to reduce warranty exposure.
• Service completeness: integrated CRM and field-service management to link pre-sales, sales, and after-sales data for continuous improvement.

Shenzhen Hemei Group Co.,LTD. (002356.SZ) Vision Statement

• Customer orientation: prioritize understanding customer needs and building long-term partnerships through tailored solutions and proactive account management.
• Quick response: target average customer inquiry response time under 24 hours and rapid resolution for critical issues.
• Consistency: maintain uniform service standards across channels and markets to ensure equal respect and treatment for all customers.
• Integrity: operate with transparency in pricing, contracts, and communications to foster trust and reliability.
• Continuous improvement: invest in R&D and process optimization to exceed customer expectations and adapt to market changes.
• Collaboration: promote cross-functional teamwork and open communication to drive product development and service excellence.

• Customer satisfaction (latest internal survey): 92% overall satisfaction rate.
• Average response time to customer inquiries: <24 hours.
• On-time delivery rate: 96.5% (most recent fiscal year).
• Net promoter score (NPS): +48.
• R&D intensity: 2.1% of revenue reinvested into product and process innovation.

• Enhance customer-facing digital platforms to reduce response times and improve consistency across channels.
• Scale quality assurance and supply-chain transparency to sustain a >95% on-time delivery rate.
• Increase R&D allocation toward high-margin product upgrades to lift gross margin toward 20%+ over a multi-year horizon.
• Foster cross-border partnerships and distribution to expand international revenue share from current levels.