Mission Statement, Vision, & Core Values (2026) of Shenzhen MTC Co., Ltd.

Founded in April 2005 with a registered capital of RMB 4.5 billion and listed on the Shenzhen Stock Exchange SME board in June 2010, Shenzhen MTC Co., Ltd. (002429.SZ) has grown from a Longgang District manufacturer into an integrated technology and entertainment company known for frameless and curved LCD TVs and advances in 3D, 4K, and QLED displays, strategic expansion into internet entertainment with the 2015 acquisition of Beijing Funshion, and a clear push toward smart manufacturing and automation under the 'Made in China 2025' roadmap; the company targets 25% of revenue from overseas markets by 2025, pursues sustainability with a planned 25% reduction in carbon emissions and a recycling program processing over 70% of waste materials, and emphasizes integrity, innovation, customer focus, collaboration-where 80% of projects are completed by cross-functional teams-to drive product evolution, shareholder value, and broader social contributions

Shenzhen MTC Co., Ltd. (002429.SZ) - Intro

• Founded: April 2005
• Registered capital: RMB 4.5 billion
• Listed: Shenzhen Stock Exchange (SME Board), June 2010 - ticker 002429.SZ
• Strategic acquisition: Beijing Funshion Online Technologies (2015) - integration of internet entertainment with manufacturing
• Headquarters: Longgang District, Shenzhen; multiple subsidiaries across China

• Deliver accessible, innovative home entertainment products and connected services that enrich daily life.
• Integrate hardware excellence with service-driven internet content to create value for consumers and partners.

• Be a leading integrated provider of smart display and digital entertainment solutions, recognized for technological innovation and user-centric ecosystems.
• Drive convergence of manufacturing and internet services to expand market reach and recurring revenue streams.

• Innovation: continuous R&D investment and product differentiation (frameless/curved screens, 3D/4K/QLED technologies).
• Quality: rigorous manufacturing standards across multiple product lines to ensure reliability and consumer trust.
• Integration: strategic mergers and platform development to combine device sales with content and services.
• Responsibility: commitment to employment, education support and community development in operating regions.
• Customer-centricity: prioritize user experience across hardware, connectivity and content offerings.

• Product innovation pipeline: sustained launches of higher-resolution and smart TV models leveraging QLED and 4K technologies.
• Platform monetization: growth in internet entertainment engagement and ARPU after the 2015 Funshion integration.
• Manufacturing scale: multi-site production capacity supporting national distribution and export channels.
• Social impact: employment generation through subsidiaries and local community programs tied to Shenzhen operations.

Shenzhen MTC Co., Ltd. (002429.SZ) - Overview

• Mission Statement: Deliver energy-efficient, eco-friendly, high-quality, high-tech products and services globally while operating with integrity and efficiency to create value for customers, employees, shareholders, society, and partners.
• Vision: Be a leading smart-manufacturing and consumer-entertainment integrator that pioneers new living-room experiences and automated production excellence.
• Core Values: Integrity, innovation, customer-centricity, efficiency, social responsibility, and collaborative partnerships.

Strategic and operational priorities

• Technological innovation and product evolution: continuous R&D to optimize product mix and launch new-generation consumer electronics and smart-home devices.
• Integration of internet entertainment and manufacturing: scaling the FunTV ecosystem to expand user engagement and monetization outside pure hardware sales.
• Smart manufacturing and automation investments: upgrading factories with robotics, MES/ERP integration, and digital quality control to boost yield and lower unit costs.
• Corporate social responsibility: job creation, education support, green manufacturing practices, and community engagement.

Key quantitative indicators (selected fiscal metrics and operational statistics)

How mission and values translate into measurable actions

• Product portfolio: migrating 40% of product SKUs toward energy-efficient models over a 3-year roadmap, with an aim to increase average product energy-efficiency rating by two levels.
• Manufacturing automation: targeted 25% increase in production automation rate (robot-to-human ratio) within two years following FY2023 investments.
• R&D outcomes: launching 18 new patents and 12 new commercialized models in the past 24 months, driving product differentiation and higher ASPs.
• FunTV ecosystem monetization: combination of hardware sales, content partnerships, and recurring service revenue to raise ARPU by 15% year-over-year.
• Social responsibility commitments: annual scholarship disbursements, local hiring targets (50% of new hires from surrounding communities), and supplier ESG audits covering 90% of procurement spend.

Financial health and capital allocation priorities

• Allocation balance: maintaining a disciplined approach - reinvestment in R&D and automation while preserving dividend policy and shareholder returns.
• Leverage profile: net gearing kept at a conservative level to sustain capex for smart manufacturing and maintain liquidity for strategic M&A or content partnerships for FunTV.
• Efficiency metrics: ongoing KPI tracking-inventory turnover improvement target of +15% and OPEX-to-revenue reduction goal of 1-2 percentage points annually.

Shenzhen MTC Co., Ltd. (002429.SZ) - Mission Statement

• Deliver industry‑leading LED and optoelectronic solutions with persistent emphasis on quality, yield, and cost efficiency.
• Build a vertically integrated manufacturing system spanning R&D, epitaxy, chip fabrication, package, and modules to secure supply chain resilience.
• Invest in automation and smart production to raise capacity utilization and reduce per‑unit labour intensity.
• Expand overseas revenue to 25% of total sales by 2025 and deepen partnerships in Europe, North America, and Southeast Asia.
• Uphold environmental, safety, and social commitments to improve living standards and contribute to regional development.

Vision Statement - Strategic Targets & Commitments

• Global Respect: Become a Chinese enterprise respected by customers worldwide through product reliability and after‑sales services.
• Technological Leadership: Master core technologies (epitaxy, chip, packaging, system integration) to operate the full LED industrial chain.
• Market Footprint: Achieve 25% revenue from overseas operations by the end of 2025.
• Made in China 2025: Serve as a pioneer in industrial chain integration and smart manufacturing, targeting measurable automation improvements.
• Social Responsibility: Commit to environmental standards, worker safety, and community initiatives that raise regional living standards.

• Financial discipline: Align capital allocation to R&D, capacity upgrades, and overseas channel development to support the 25% export target.
• Performance metrics: Track overseas revenue share, R&D intensity (% of revenue), automation rate, and yield improvement as core KPIs.

Shenzhen MTC Co., Ltd. (002429.SZ) - Vision Statement

• Integrity - unwavering commitment to honesty, regulatory compliance and transparent governance; governance ratings and internal audit pass rates exceed industry norms.
• Innovation - persistent R&D investment to maintain product and process leadership; R&D spending targeted to sustain double-digit technology output and patent growth.
• Customer focus - prioritizing responsiveness and quality, reflected in high retention and satisfaction metrics.
• Sustainability - measurable targets for emissions, recycling and resource efficiency integrated into production planning.
• Collaboration - cross-functional teamwork and external partnerships accelerate development and delivery.
• Continuous improvement - systematic adoption of quality systems, lean processes and digitalization to raise productivity.

• Integrity & governance: strengthen internal controls, compliance training hours increased to 12 hours per employee annually and a whistleblower resolution SLA under 30 days.
• R&D & innovation: maintain R&D investment at approximately 6-8% of annual revenue, with >200 active R&D personnel and a target of 40-60 new patent filings annually.
• Customer metrics: target Net Promoter Score (NPS) >55 and customer on-time delivery rate >98% through supply-chain optimization.
• Sustainability: achieve a 25% reduction in carbon emissions (baseline year 2021) and operate a recycling program processing over 70% of production waste.
• Collaboration & execution: 80% of projects completed through cross-functional teams, reducing average project cycle time by ~20%.
• Continuous improvement: raise first-pass yield and reduce defect rates by targeted 15% annually through quality programs and automation.

• Integrity: strengthened board-level compliance committee, quarterly disclosures and third-party compliance audits.
• Innovation: establishment of a central R&D hub and collaborative labs with universities to accelerate materials and process innovations; roadmap to integrate AI-driven process control across factories by 2026.
• Customer focus: rolling deployment of customer portals and advanced order-tracking systems to keep on-time delivery above 98% and reduce invoice disputes by over 60%.
• Sustainability: investments in energy-efficient equipment, rooftop solar arrays and process water recycling-contributing to the 25% emissions reduction and >70% waste recycling rate.
• Collaboration & continuous improvement: cross-functional project model (R&D, procurement, production, quality, sales) used in 80% of new product introductions to shorten time-to-market by ~20% and improve first-pass yield.