Mission Statement, Vision, & Core Values (2026) of Tangrenshen Group Co., Ltd.

Founded in Sichuan in 1996, Tangrenshen Group Co., Ltd (002567.SZ) has grown into a vertically integrated powerhouse in pig farming, feed production and meat processing-controlling the supply chain from breeding to retail to ensure consistent quality and safety across a diverse portfolio of pork products; with over 300 retail stores nationwide and exports to more than 10 countries, the company reported approximately RMB 6.98 billion in revenue for 2023, an 8.4% year-over-year increase that underscores its commitment to innovation through advanced processing technologies and R&D while pursuing a mission centered on sustainable agriculture, consumer health, and core values of quality, safety and environmental stewardship-read on to see how these pillars shape Tangrenshen's strategy and market positioning

Tangrenshen Group Co., Ltd (002567.SZ) - Intro

• Founded: 1996 (Sichuan, China)
• Business model: Vertically integrated - breeding to retail
• Retail footprint: Over 300 retail stores across China
• Export markets: Products exported to more than 10 countries
• 2023 revenue: ~RMB 6.98 billion (↑ 8.4% YoY)

• Deliver safe, high-quality pork and meat products that meet evolving consumer preferences.
• Maintain full-chain traceability to ensure food safety and consumer trust.
• Create sustainable value for stakeholders through efficient integrated operations.

• Become a nationally recognized leader in premium pork and processed-meat products, distinguished by innovation, sustainability, and brand trust.
• Expand international reach while raising industry standards in biosecurity, animal welfare, and food processing technology.

• Quality First - rigorous control at every stage from breeding to shelf.
• Innovation - continuous investment in processing technologies and R&D to improve yields, safety, and product variety.
• Sustainability - responsible environmental and resource management across farms and factories.
• Integrity - transparent traceability and compliance with food-safety regulations.
• Customer Focus - product diversification to meet regional tastes and retail preferences.

• Vertical integration reduces supply volatility and improves margin capture across the chain.
• Diversified product portfolio includes fresh pork cuts, chilled/frozen processed meats, marinated and ready-to-eat items targeting multiple consumer segments.
• Geographic and channel diversification: company-owned retail stores, wholesale, and exports to overseas markets.
• Ongoing investments in advanced slaughtering and cold-chain technologies to enhance yield, food safety, and shelf life.

• Strengthen upstream biosecurity and breeding to stabilize supply and reduce feed-to-meat conversion costs.
• Scale processing automation and cold-chain logistics to boost efficiency and expand chilled/frozen distribution.
• Broaden product innovation (value-added and ready-to-eat lines) to capture higher-margin segments and urban consumer demand.
• Expand retail footprint selectively and deepen penetration in existing provinces while pursuing targeted export growth.
• Enhance sustainability reporting and environmental controls across farms and factories to meet regulatory and consumer expectations.

Tangrenshen Group Co., Ltd (002567.SZ) - Overview

• Mission statement: Provide high-quality, nutritious food products while ensuring sustainable agricultural practices and promoting healthy living among consumers.
• Strategic focus areas: product quality & safety, sustainable feed & farming, and consumer health education.
• Stakeholder alignment: integrates investor returns with environmental stewardship and public health outcomes.

• Quality control investments: multi-stage QC systems across breeding, feed, slaughter, and processing to meet national food-safety standards and export requirements.
• Sustainability programs: closed-loop waste management in large-scale farms, adoption of precision feed formulations to reduce resource use per kg of product.
• Health-promotion initiatives: formulation of lower-sodium, fortified products and consumer nutrition campaigns in retail channels.

• Quality-first: stringent controls and traceability across the supply chain.
• Responsibility: environmental stewardship in farm operations and sourcing.
• Health orientation: product innovation focused on nutrition and safety.
• Transparency: consumer-facing traceability and labeling initiatives.
• Long-termism: reinvestment of earnings into sustainability and R&D.

• R&D allocation: percentage of revenue directed to product safety and nutrition R&D is prioritized to maintain quality leadership.
• Supply-chain integration: vertical integration to control feed, breeding, and processing reduces contamination risk and improves traceability.
• Sustainability metrics: reduction targets in water use and feed-to-product conversion ratios are tracked and reported to investors and regulators.
• Market positioning: premium and value product tiers aligned to nutrition claims and quality certification.

Tangrenshen Group Co., Ltd (002567.SZ) - Mission Statement

• Vision focus: be recognized for excellence in product quality, food safety, and consumer trust across China and select export markets.
• Strategic aim: differentiate through certified quality controls, transparent supply chains, and branded product innovation.
• Operational focus: maintain rigorous safety protocols from farm to fork, supported by capital investment and continuous improvement.

Mission

• Consumer promise: consistent product safety, clear labeling, and taste integrity.
• Supply-chain mission: partner with breeders and farms to raise welfare, traceability, and biosecurity standards.
• Sustainability mission: reduce waste and improve resource efficiency across processing and logistics.

Core Values

• Quality first - systematic QC at every production node, from procurement to finished goods.
• Safety as non-negotiable - investment in labs, HACCP, ISO, and traceability systems.
• Consumer-centricity - product innovation driven by consumer insights and food-safety feedback loops.
• Integrity & transparency - clear sourcing claims and compliance with regulatory standards.
• Partnership & community - supporting upstream farmers and rural economies through technical support and stable procurement.

How the Vision Drives Investment and Operations

• Capital allocation: prioritizes expenditures that improve food-safety controls and product quality (RMB 120M/year allocated).
• Quality infrastructure: multiple in-house laboratories and real-time monitoring systems across 12 production lines.
• Traceability: end-to-end traceability systems enabling batch-level recalls and transparent sourcing.
• Brand-building: marketing and channel investments focused on conveying quality and safety credentials to consumers and retailers.

Tangrenshen Group Co., Ltd (002567.SZ) Vision Statement

• Quality: rigorous standards across procurement, processing, and distribution to deliver consistent product excellence and foster long-term consumer trust.
• Safety: end-to-end safety protocols-from supplier verification and HACCP-based production to traceability systems-to minimize risks and protect public health.
• Sustainability: reduction of environmental footprint through energy efficiency, waste reduction, and improved feed and farming practices consistent with national carbon goals.
• Consumer health: product development prioritizes nutritional profiles, reduced additives, and transparent labeling to support healthier diets.

• Quality assurance: centralized QA laboratories and digital traceability for >95% of finished SKUs, shortening recall response time and improving batch oversight.
• Safety systems: mandatory third-party audits for contract farms, routine microbial and chemical testing, and staff food-safety training achieving >98% compliance rates in internal inspections.
• Sustainability programs: gradual fleet electrification, waste-to-energy pilots at two processing sites, and water-recycle systems cutting freshwater use by ~18% at pilot facilities.
• Nutrition-driven product development: expanded low-sodium and reduced-additive product lines representing ~14% of portfolio revenue growth in the past two years.