Mission Statement, Vision, & Core Values (2026) of Suofeiya Home Collection Co., Ltd.

Explore how Suofeiya Home Collection Co., Ltd., founded in 2003, has grown into a custom-home-furnishings powerhouse with more than 4,000 domestic dealer stores and several overseas showrooms, a workforce exceeding 14,900 professionals, and a track record of over 15,000 completed global projects supported by investments topping RMB 500 million in advanced production equipment; their mission to 'easily transform homes with technology and creativity' and vision to become a trusted, globally leading home furnishing enterprise are embedded in eco-friendly, formaldehyde-free materials, the company's 'Ultra-Premium Quality Standards' with 12 strict indicators, and core values-Customer First, Innovation and Sharing, Professional and Efficient, Integrity and Progress-that drive personalized design, efficient operations, and sustainable, high-performance products.

Suofeiya Home Collection Co., Ltd. (002572.SZ) - Intro

• Founded: 2003
• Stock code: 002572.SZ
• Domestic dealer network: over 4,000 stores
• Overseas presence: multiple brand showrooms (select international markets)
• Workforce: more than 14,900 employees
• Completed projects: over 15,000 global projects
• Capital investment in production equipment: > RMB 500 million

Mission

• Provide formaldehyde-free, eco-friendly materials across product lines
• Scale quality through industrialized manufacturing and > RMB 500M equipment investment
• Deliver tailored solutions via a 4,000+ dealer network and extensive project experience

Vision

• Expand international showroom footprint while consolidating domestic leadership
• Lead in environmentally conscious materials and production methods
• Use digital and service platforms to scale personalized home solutions

Core Values

• Quality First - embodied in the 'Ultra-Premium Quality Standards' with 12 strict indicators covering environmental friendliness, durability and hardware performance
• Sustainability - prioritizing formaldehyde-free materials and eco-friendly processes
• Customer Centricity - customization, after-sales service and project delivery focus
• Innovation - continuous investment in advanced equipment and process optimization (RMB 500M+)
• Integrity & Partnerships - supporting a 4,000+ dealer network and global project collaborations

Suofeiya Home Collection Co., Ltd. (002572.SZ) - Overview

• Technology: deployment of smart manufacturing, digital design tools (CNC/automation), and customer-facing digital configurators to shorten lead times and enable personalized cabinetry and interiors.
• Creativity: launching seasonal collections and cross-cultural design lines to broaden aesthetic appeal and increase average transaction value.
• Global integration: sourcing materials and design inspiration internationally; targeting differentiated SKUs to address regional preferences.

• Personalization & speed: modular cabinetry systems and digital configuration tools reduce customization cost and cycle time, aligning with 'easily transform homes.'
• Quality control & traceability: smart factory sensors and ERP integration to maintain margin while scaling-important given gross margin targets in the low-to-mid 30% range.
• Design ecosystem: investment in in-house studios and external designer collaborations to increase SKU differentiation and support premium pricing.

• Revenue growth: focus on expanding higher-margin customized solutions and increasing online penetration to lift blended gross margin and top-line CAGR.
• Profitability: operational automation and supply-chain optimization aimed at improving net margin from mid-single digits toward double-digit levels over a multi-year horizon.
• Market leadership: leveraging store network plus digital channels to defend share in China's branded home furnishing segment while selectively pursuing export/design licensing opportunities.

• Customer-first: product and service designs prioritize user experience, configurability and after-sales responsiveness.
• Innovation with purpose: technology adoption measured by impact on lead time, defect rate and per-customer revenue uplift.
• Design authenticity: respectful integration of global aesthetics while retaining local market relevance.
• Operational excellence: continuous improvement in production efficiency, inventory turns and working capital management.

Suofeiya Home Collection Co., Ltd. (002572.SZ) - Mission Statement

• Customer-centric design: prioritize personalized solutions that reflect local lifestyles while leveraging global design trends.
• Operational excellence: streamline supply chain, manufacturing, and channel operations to reduce lead times and cost-to-serve.
• Global presence: expand brand footprint beyond China, increasing export and cross-border retail penetration.
• Sustainable growth: combine profitability with investments in R&D and brand-building to secure long-term leadership.

• "Provide customers with exceptional experiences through personalized design and efficient operations, and become a trusted, globally leading home furnishing enterprise."

• Personalized design: scale customized offerings-modular kitchens, bespoke cabinetry, and tailored living systems-targeting a 20-30% uplift in per-order ASP (average selling price) for customized projects versus standard SKUs.
• Efficient operations: reduce order lead time by 15% and lower logistics cost-to-revenue ratio through regional micro‑warehousing and vendor consolidation.
• Trusted brand: pursue customer satisfaction (NPS) improvements with target NPS >50 in key city tiers via after-sales service upgrades and warranty standardization.
• Global leadership: increase international channel count and export revenue CAGR target in the mid-teens over a 3-5 year horizon.

• Quality assurance: standardized production protocols, third-party certifications for key product lines, and centralized quality KPIs for suppliers.
• Corporate governance: public disclosures and investor communications aligned with Shenzhen Stock Exchange requirements, with transparent reporting on strategy execution.
• ESG & sustainability: incremental moves toward eco-friendly materials and waste reduction in manufacturing, tied to procurement policies and supplier audits.

Suofeiya Home Collection Co., Ltd. (002572.SZ) - Vision Statement

• Customer First - prioritize end-user needs across product design, after-sales service, and omnichannel experience to improve customer lifetime value and Net Promoter Score (NPS).
• Innovation and Sharing - continuously invest in R&D, design capability, and open collaboration across suppliers and partners to accelerate product development cycles and platform synergies.
• Professional and Efficient - streamline operations, optimize supply chain lead times, and elevate workplace professionalism to enhance gross margin and operational EBITDA.
• Integrity and Progress - uphold ethical governance, transparent stakeholder reporting, and continuous improvement in ESG and compliance performance.

• Customer First drives investments in after-sales networks and digital CRM to lift repeat purchase rates and average order value (AOV).
• Innovation and Sharing channels R&D spend (design prototyping, materials science, digital tools) toward modular product lines and faster time-to-market.
• Professional and Efficient focuses on supply-chain optimization (lean manufacturing, inventory turnover improvement) to protect margins amid material cost volatility.
• Integrity and Progress commits to improved ESG disclosures, supplier audits, and compliance that support sustainable brand value and investor confidence.

• Revenue growth target: mid-single-digit to low-double-digit CAGR through retail expansion and channel digitization.
• Gross margin target: maintain or improve current levels via product mix optimization and cost control.
• Store productivity: raise same-store sales through design-driven merchandising and CRM.
• ESG targets: increased recycled-material use, reduced energy intensity per unit produced, and enhanced supply-chain traceability.