Mission Statement, Vision, & Core Values (2026) of Perfect World Co., Ltd.

Perfect World Co., Ltd. (002624.SZ), founded in 2004, leverages a multi-platform portfolio spanning PC, mobile and console gaming as well as film and television to pursue a bold global vision-backed by a declared user satisfaction target of 92% and a reported Net Promoter Score of 75-while reinvesting roughly 10% of annual revenue into R&D to deliver AI-driven gameplay and immersive VR experiences; guided by the 'DIY: Dream, Interesting, You' ethos, the company combines a culture of creativity, employee recognition (service awards at 3, 5 and 10 years), and systematic community engagement to expand its cultural-entertainment footprint and compete as a significant player on the international stage as of late 2025.

Perfect World Co., Ltd. (002624.SZ) - Intro

• Founded: 2004 (headquarters in Beijing)
• Core businesses: game development & publishing, live services, film & TV production, IP licensing
• Platforms: PC, mobile, console, cloud streaming
• Geographic reach: Mainland China, North America, Europe, Southeast Asia and other APAC markets

• Mission: Build enduring interactive worlds and cultural IP that resonate globally.
• Vision: Become a top-tier global entertainment IP company integrating games, film/TV and online media.
• Core strategic pillars:
  • High-quality IP development and live service longevity
  • Monetization via diversified channels (in-game, licensing, media)
  • Global distribution partnerships and localized publishing
  • Investment in R&D and technology (engine, online ops, live content)

• Large-scale MMOs and persistent-world titles form the backbone of recurring revenue via subscriptions, virtual goods and live-ops events.
• Mobile adaptations and new native mobile titles diversify monetization and user acquisition funnels.
• Cross-media initiatives turn successful game IP into film/TV projects, licensed merchandise and collaborative brand deals.

• Live-ops retention and ARPPU are core KPIs; top titles typically generate the majority of recurring revenues via long-tail engagement.
• Localization and publishing partnerships accelerate overseas revenue; distribution agreements and revenue-sharing with regional partners are a key vector for growth.
• Content pipeline management: staggered releases, seasonal updates and event calendars sustain MAU and monetization curves.

• Capital allocation priorities historically: product R&D, IP acquisition/expansion, strategic partnerships and selective M&A in media production.
• Corporate governance: public disclosures via Shenzhen exchange, annual reports and periodic investor communications support market transparency.
• Risk management: regulatory compliance for game approvals, content controls, and diversification to reduce concentration risk on single-title revenue.

• Key investor considerations: title pipeline strength, live-ops retention metrics, ARPPU trends, success of mobile transitions and cross-media monetization.
• Market sensitivity: regulatory approvals for new games, competition in core MMO and mobile segments, currency and macroeconomic conditions affecting overseas revenues.

Perfect World Co., Ltd. (002624.SZ) - Overview

• Mission: Create high-quality entertainment experiences across interactive gaming and online media, prioritizing player-centric design and technological innovation.
• Target user satisfaction: 92% across the gaming portfolio.
• Customer advocacy: Net Promoter Score (NPS) of 75.
• Innovation commitment: ~10% of annual revenue allocated to research & development (2023).
• Technology focus: deployment of AI-driven gameplay enhancements and immersive virtual reality (VR) experiences.

Vision

• To be a global leader in immersive entertainment by combining creative IP, cutting-edge technology, and sustained user trust.
• Scale experiences across platforms-PC, console, mobile, cloud, and VR-while maintaining consistent quality and engagement metrics.

Core Values

• Player-first design: decisions guided by user satisfaction and retention metrics.
• Innovation-led development: sustained investment (≈10% revenue) in R&D for AI, VR, and live-service tech.
• Data-informed iteration: use of NPS, quarterly survey results, and in-game telemetry to prioritize roadmaps.
• Community partnership: transparent engagement channels, frequent AMAs, and participatory testing programs.
• Quality assurance: rigorous QA cycles and post-launch support to meet the 92% satisfaction target.

Operationalizing the Mission

• R&D spend allocation: dedicated AI and VR labs, engine optimization teams, and cross-functional innovation sprints.
• Feedback loop: quarterly surveys + continuous forum monitoring feeding prioritized product backlogs.
• Performance KPIs: NPS (target ≥70+ maintained at 75), user satisfaction (target 92%), retention and monetization cohorts tracked monthly.
• Product examples: AI-driven NPC behavior updates, adaptive difficulty systems, and experimental VR titles rolled through controlled pilots.

Perfect World Co., Ltd. (002624.SZ) - Mission Statement

• Become a comprehensive cultural entertainment group oriented to the global market.
• Lead China's interactive entertainment industry while expanding international presence.
• Diversify offerings across games, film & television, IP licensing, and live entertainment.
• Foster cultural exchange through locally relevant content and global distribution.
• Invest in R&D and IP creation to sustain competitive advantage and innovation.

• Global market expansion: local publishing partnerships, regional studios, and cross-border distribution.
• IP-driven content pipeline: development of game-based IP into film, TV and merchandise.
• Technology & R&D: investment in backend, engine tech, and live-service operations.
• Monetization diversity: games, streaming, licensing, and live events.
• Talent and ecosystem: studio acquisitions, global hiring, and partner collaboration.

• Portfolio diversification: multiple live-service and mobile titles targeted at APAC, North America, and EMEA.
• Cross-media expansion: adaptation of game IP into film and television properties to capture downstream value.
• R&D intensity: sustained share of revenue invested into product development and online operations.
• Partnerships: co-development and publishing deals with regional partners to accelerate market entry.

Perfect World Co., Ltd. (002624.SZ) - Vision Statement

• Dream: Pursue ambitious, imaginative projects that expand cultural influence and product depth.
• Interesting: Prioritize fun, innovation, and user-centric design across titles and media.
• You: Center employees and players as co-creators; empowerment and ownership drive sustainable success.

• Happiness & Perfection - strive for high-quality output while maintaining a comfortable, respectful working atmosphere.
• Continuous learning - formalized training programs, internal tech and creative workshops, and sponsored external courses to upskill staff.
• Talent visibility - platforms and events where employees showcase skills to product teams, leadership, and peers.
• Unity & collaboration - cross-functional teams and studio partnerships to combine IP, engines, art pipelines, and marketing.
• Service recognition - structured awards for 3-, 5- and 10-year milestones to honor loyalty and institutional memory.
• Joyful creativity - company cultural festivals, hackathons, and staff-driven side projects that feed into product roadmaps.

• Recognition ceremonies and tangible awards for 3-, 5-, and 10-year milestones that reinforce loyalty and institutional knowledge.
• Internal incubators and hackathons where staff propose game features, narrative arcs, or tooling improvements; top projects receive funding and release priority.
• Structured mentorship and rotational programs to accelerate skill growth across art, engineering, ops, and publishing.
• Cross-studio creative councils that evaluate cultural activities, enable employee-led events, and integrate staff ideas into roadmaps.

• Higher R&D velocity: employee-driven initiatives contributed to ~18% of new features shipped in the last year.
• Improved retention: formal recognition and development programs have correlated with a multi-year decline in voluntary turnover.
• Product innovation: cultural festivals and staff prototypes have been a source of IP expansion and transmedia projects.