Mission Statement, Vision, & Core Values (2026) of Sunrise Group Company Limited.

Sunrise Group Company Limited stands as a powerhouse in food and beverage packaging since its founding in 1992, operating under the Shenzhen Stock Exchange ticker 002752.SZ and running nearly a hundred advanced production lines supplied by industry leaders like Soudronic, KAMPF, Hinterkopf, Crabtree, Fuji, STOLLE and BELVAC; its product mix-from three-piece and two-piece cans to aluminum bottles and metal packaging-supports long-term partnerships with major domestic and international brands such as Tsingtao, Snow Beer, Anheuser‑Busch InBev, PepsiCo, Yili, Want Want and Master Kong, while a clearly stated mission of "Healthier consumption, better life", a vision "To become one of the most valuable service providers in the global FMCG industry", and core values of Integrity, Quality, Innovation, Responsibility and Win‑Win drive strategic choices, sustainability initiatives and ongoing investments that reinforce Sunrise's role in the capital markets and in advancing safer, more sustainable packaging for global consumers

Sunrise Group Company Limited (002752.SZ) - Intro

• Founded: 1992
• Listing: Shenzhen Stock Exchange - 002752.SZ
• Primary products: three-piece cans, two-piece cans, aluminum bottles, metal packaging solutions
• Production footprint: nearly 100 production lines
• Global equipment partners: Soudronic, KAMPF, Hinterkopf, Crabtree, Fuji, STOLLE, BELVAC
• Key clients/partners: Yangyuan, Wanglaoji, Lulu, Yinlu Group, Tsingtao Brewery, Snow Beer, Anheuser‑Busch InBev, Dali Group, Yili, Yanjing Beer, PepsiCo, Taiqi Food, Want Want Group, Master Kong, Wahaha

• Mission: To deliver safe, reliable, and innovative metal packaging solutions that protect product integrity, enhance consumer experience, and create sustainable value for customers, employees, shareholders, and communities.
• Vision: To be a world-class leader in metal packaging, continuously advancing manufacturing excellence, technological innovation, and environmental stewardship.
• Core values:
  • Quality-first: rigorous quality control across R&D, production, and supply chain
  • Customer-centricity: long-term strategic partnerships and tailored solutions
  • Innovation: continuous investment in advanced equipment and process optimization
  • Sustainability: resource efficiency, carbon footprint reduction, and circular packaging initiatives
  • Integrity & teamwork: ethical governance, employee development, and collaborative execution

• Carbon & energy: targeted reductions in energy intensity and greenhouse gas emissions through process upgrades and energy management programs; company reports multi-year emissions reduction initiatives (e.g., double-digit percentage reductions in specific plants since baseline years).
• Materials & recycling: increased use of recyclable aluminium and metal recyclates, closed-loop scrap management across production lines.
• Community & governance: employee volunteer programs, safety and training investments, and governance aligned with listed-company disclosure standards.

• Scale and diversification: broad product mix (three-piece, two-piece, aluminium bottles) and nearly 100 production lines enable responsiveness to large consumer brands.
• Advanced manufacturing: equipment from global suppliers provides high-speed, high-quality production and flexibility for custom solutions.
• Blue‑chip client base: long-term contracts with leading beverage and food companies provide revenue stability and co‑development opportunities.
• Market position: public listing (002752.SZ) supports capital access for capacity expansion, technology upgrades, and sustainability investments.

Sunrise Group Company Limited (002752.SZ): Overview

Mission Statement: 'Healthier consumption, better life.' Sunrise Group Company Limited (002752.SZ) centers its corporate purpose on enhancing consumer health and quality of life through safer, higher-quality packaging solutions and product innovations that reduce environmental and health risks.

• The mission explicitly prioritizes health-driven product design and manufacturing quality controls.
• "Healthier consumption" signals the company's drive to eliminate or reduce harmful materials and to adopt safer alternatives across its packaging portfolio.
• The mission supports sustainability objectives-material optimization, lower environmental footprint, and circularity in packaging.
• Consistency over time: the mission has been reiterated across strategic plans, investor communications, and product development roadmaps.

Strategic alignment of the mission with operations and market positioning:

• Product safety and quality assurance programs are positioned as core differentiators in B2B and B2C channels.
• R&D investments prioritize low-migration materials, recyclable structures, and food-contact safety innovations.
• Marketing and OEM partnerships emphasize consumer health benefits and regulatory compliance in major markets.

Vision - directional statement derived from the mission:

• To be a leading global provider of safe, sustainable packaging that enables healthier consumption patterns worldwide.
• To transform packaging waste into value through design-for-reuse and recycling-friendly product lines.
• To be recognized by regulators, customers, and consumers as a trusted partner for health-forward packaging solutions.

Core values that operationalize the mission and vision:

• Health-first: prioritize consumer safety in design, materials, and processes.
• Integrity: transparent communication with customers, regulators, and investors.
• Innovation: continuous R&D to meet evolving health and environmental requirements.
• Responsibility: reduce environmental impact and promote circularity.
• Customer-centricity: tailor solutions to enable healthier consumption patterns for end users.

How the mission drives measurable priorities (examples of KPI alignment):

• Percentage of product lines certified for food-contact safety and low migration.
• Share of packaging designed for recyclability or reuse within the product portfolio.
• R&D spend as a percentage of revenue directed at health- and sustainability-related innovations.
• Supplier compliance rate with material safety and environmental criteria.

Link to expanded company profile and history: Sunrise Group Company Limited: History, Ownership, Mission, How It Works & Makes Money

Sunrise Group Company Limited (002752.SZ) - Mission Statement

• Global ambition: expand market share beyond China into Asia-Pacific, Europe, and select emerging markets.
• Value-centric: prioritize long-term customer and partner value through product quality, logistics, and brand services.
• Innovation-driven: continuous product development, packaging and supply-chain optimization to meet shifting FMCG consumption patterns.
• Consistency: steady adherence to vision across M&A, channel expansion, and brand portfolio management.

• Deliver high-quality FMCG products and end-to-end service solutions to retailers and consumers.
• Build resilient, digitally enabled supply chains to reduce lead times and costs.
• Expand brand reach via omni-channel distribution-modern trade, e-commerce, and regional distributors.
• Promote sustainable sourcing, packaging reductions, and social responsibility in production.

• Customer First - prioritize consumer needs, safety, and satisfaction across product design and service.
• Integrity - transparent governance, regulatory compliance (including A-share disclosure requirements), and ethical supplier relationships.
• Innovation - investment in product R&D, packaging, and digital trade capabilities to stay ahead of FMCG trends.
• Collaboration - long-term partnerships with retailers, distributors, and logistics providers to scale efficiently.
• Sustainability - reduce environmental footprint across manufacturing and logistics; commitment to responsible sourcing.

• Board oversight: clear linkage of executive incentives to revenue growth, margin expansion, e-commerce penetration, and ESG targets.
• CapEx focus: modernization of production lines and cold-chain/packaging investments to improve yield and reduce waste (annual CapEx run-rate targeted at 3-5% of revenue).
• M&A and partnership strategy: selective acquisitions to accelerate overseas distribution and fill portfolio gaps in high-growth categories.
• Digital transformation: investment in ERP, demand-planning, and D2C capabilities to improve inventory turnover and gross margin.

Sunrise Group Company Limited (002752.SZ) - Vision Statement

• Integrity - Ethical conduct, transparency and regulatory compliance as the foundation of stakeholder trust.
• Quality - Relentless focus on product and service standards that meet or exceed industry benchmarks.
• Innovation - Continuous R&D, process improvement and adoption of digital technologies to maintain competitiveness.
• Responsibility - Environmental stewardship and social accountability embedded across operations and the supply chain.
• Win-Win - Building collaborative, long-term relationships with customers, suppliers and communities.

• Accelerate quality-driven growth by scaling high-margin product lines and improving yield/defect metrics.
• Increase R&D intensity to drive next-generation products and digital transformation of operations.
• Reduce environmental footprint via energy efficiency, emissions control and circular-economy initiatives.
• Strengthen governance and disclosure to uphold integrity and investor confidence.
• Expand partnerships and channel ecosystems to deliver mutual commercial and social value.

• Integrity: strengthened compliance programs, quarterly supplier audits, and enhanced ESG disclosures aligned with international frameworks.
• Quality: ISO and industry certifications across major plants; continuous improvement projects cutting defect rates and warranty costs.
• Innovation: increased R&D budget with dedicated labs, patent filings growth, and pilot projects for digital manufacturing.
• Responsibility: investments in energy-efficiency retrofits, waste-reduction targets, and community development initiatives.
• Win-Win: strategic alliances with channel partners, customer co-development programs, and employee profit-sharing mechanisms.