Mission Statement, Vision, & Core Values (2026) of Beijing Oriental Jicheng Co., Ltd.

Rooted in Beijing since its founding in 2000, Beijing Oriental Jicheng Co., Ltd. blends decades of testing-technology know-how with a clear growth agenda-employing about 1,580 people and supplying oscilloscopes, multimeters, signal generators, RF and EMS test systems and environmental monitors to sectors from semiconductors and 5G to new energy vehicles and medical electronics; its Q1 2025 results show commercial scale with ¥613.0 million in revenue and a ¥102.9 million gross profit despite a ¥48.9 million net loss, while customer focus and quality drive a reported 92% customer satisfaction in 2023 and a 15% year‑over‑year reduction in product defects-backed by targeted innovation spending (¥150 million in 2024 and roughly ¥300 million annually cited) and international partnerships aimed at a 15% market‑share increase in Europe and North America by 2025, alongside commitments to cut carbon emissions by 10% over the next five years as the company aligns mission, vision and core values to competitive performance and sustainable practices

Beijing Oriental Jicheng Co., Ltd. (002819.SZ) - Intro

• Founded: 2000
• Headquarters: Beijing, China
• Employees: ~1,580
• Core product categories: oscilloscopes, digital multimeters, signal generators, power supplies, RF test equipment, EMS test equipment, environmental monitoring/testing equipment
• Key served industries: new energy vehicles, semiconductors, 5G, medical electronics

• Deliver reliable, precision testing solutions that accelerate customers' product development, quality assurance and regulatory compliance.
• Enable Chinese and global electronics ecosystems with domestically engineered test instruments and integrated services.

• Become a leading full‑stack test technology provider recognized for innovation, reliability and industry‑specific expertise across automotive, semiconductor, 5G and medical sectors.
• Expand market share via deeper solutions integration, platform partnerships and targeted R&D investments to capture upstream and downstream testing value chains.

• Technical excellence - prioritizing measurement accuracy, instrument stability and repeatability.
• Customer focus - tailoring solutions and services to industry requirements and life‑cycle stages.
• Integrity and compliance - meeting regulatory standards and ethical business practices in product testing and reporting.
• Continuous innovation - reinvesting in R&D to broaden RF, EMS and environmental testing capabilities.
• Operational discipline - balancing growth with margin management and cost control to improve financial resilience.

• Portfolio breadth: Maintain and grow both general electronic instruments (oscilloscopes, multimeters, signal generators, power supplies) and specialized lines (RF, EMS, environmental monitoring) to serve diversified end markets.
• Industry focus: Target high‑growth demand from new energy vehicles, semiconductors and 5G infrastructure while expanding presence in medical electronics testing.
• Profitability challenge: Q1 2025 results (¥613.0M revenue; ¥102.9M gross profit; -¥48.9M net loss) indicate positive gross margin (~16.8%) but near‑term net loss requiring cost, pricing or mix adjustments to restore net profitability.
• Human capital: Leverage ~1,580 employees across R&D, manufacturing and service to accelerate product development and after‑sales support.

Beijing Oriental Jicheng Co., Ltd. (002819.SZ) - Overview

• Customer focus: 92% customer satisfaction reported in 2023, reflecting a strong orientation toward quality and service.
• R&D commitment: approximately ¥150 million invested in research and development in 2024 to drive innovation and technological advancement.
• Quality improvement: implementation of stringent quality control measures yielded a 15% year-over-year reduction in product defects.
• Environmental & social stewardship: policies and investments aimed at lowering environmental impact and promoting community engagement.

• Operational focus areas:
  • Product quality assurance and defect reduction programs;
  • Continuous R&D investments to maintain technological leadership;
  • Sustainability initiatives to reduce environmental footprint and enhance social responsibility;
  • Customer-centric service models to preserve high satisfaction and retention rates.

Beijing Oriental Jicheng Co., Ltd. (002819.SZ) - Mission Statement

• Deliver world-class products and engineering solutions that meet stringent international quality standards.
• Accelerate R&D to support product longevity, reduced lifecycle costs, and higher energy efficiency for customers.
• Expand global market presence through strategic partnerships and localized support while maintaining corporate responsibility.

Vision Statement

• Strategic international expansion: focused partnerships in Europe and North America targeting a 15% market share growth in these regions by 2025.
• Sustainability target: committed to reducing carbon emissions by 10% over the next five years across manufacturing and logistics operations.
• Innovation roadmap: ongoing investments in materials science, tribology, and digital monitoring to improve product durability and predictive maintenance offerings.

Core Values

• Innovation - Continuous investment in R&D to create higher-performance, longer-lasting products.
• Quality - Rigorous process controls and adherence to international standards to ensure product reliability.
• Sustainability - Measurable reductions in carbon footprint and responsible resource management.
• Global Partnership - Collaborative relationships with international firms to accelerate market access and technology transfer.
• Customer-Centricity - Engineering solutions tuned to lower total cost of ownership for clients.

Operational and Strategic Implications

• Market expansion initiatives include targeted sales channels, technical centers, and localized service networks in Europe and North America to capture the 15% growth target by 2025.
• Emission reduction actions will prioritize energy-efficient equipment upgrades, optimized logistics, and supplier engagement to achieve the 10% carbon cut within five years.
• Financial discipline aligns reinvestment in R&D with margin preservation to fund innovation without compromising fiscal stability.

Beijing Oriental Jicheng Co., Ltd. (002819.SZ) - Vision Statement

• Customer satisfaction: placing client success and after-sales support at the core of product development and service delivery.
• Continuous improvement: embedding lean practices and quality management systems to raise efficiency and reliability.
• Technological innovation: investing in R&D to develop next-generation control systems, IoT integration, and smart manufacturing solutions.

• Environmental targets: 10% CO2 reduction (5-year horizon), waste minimization, and regulatory compliance.
• Quality and standards: ISO certifications and adherence to international safety protocols.
• Stakeholder engagement: transparent reporting and investor communications to support long-term trust.