Mission Statement, Vision, & Core Values (2026) of Jinlongyu Group Co., Ltd.

From its founding in 1996 to a market capitalization of roughly 24.6 billion CNY by December 2025, Jinlongyu Group Co., Ltd. has grown into a globally minded wire-and-cable leader whose Quality, Service and Efficiency-driven core values power an integrated supply chain that exports to more than 30 countries; now, with a transformative April 2025 commitment to invest 1.2 billion yuan in a solid-state battery materials base in Huizhou, the company is extending its customer-first, people-oriented mission and vision toward new-energy technologies while leveraging cost-effective production, low-smoke halogen-free and fire-resistant product lines, and an operational focus on fast reaction and continuous improvement to pursue global leadership and mutual stakeholder gains.

Jinlongyu Group Co., Ltd. (002882.SZ) - Intro

• Founded: 1996
• Core products: wires and cables (including LSZH, flame-retardant, fire-resistant, aluminum alloy cables)
• International presence: exports to over 30 countries, including Singapore, Australia and Hong Kong
• Supply chain: vertically integrated production and distribution supporting cost efficiencies

• Provide reliable, safe and cost-effective wire and cable solutions globally.
• Drive technological advancement in cable safety and materials science.
• Support customers' infrastructure and energy transitions with high-quality products.

• Become a leading global provider of advanced wiring and energy-materials solutions.
• Lead the integration of traditional cable manufacturing with new energy material production.
• Elevate industry standards for safety, sustainability and performance.

• Safety-first engineering and manufacturing practices.
• Innovation in materials, process and product design (including expansion into solid-state battery materials).
• Operational excellence through integrated supply chain management and cost discipline.
• Customer focus and international collaboration to serve diverse markets.
• Responsibility toward environmental and regulatory compliance in product development.

• The 1.2 billion CNY solid-state battery materials facility in Huizhou signals diversification into high-growth new energy segments and an upstream move to capture battery-material value.
• Integrated supply chain and manufacturing scale support competitive unit economics, enabling margin resilience in cyclical infrastructure and energy markets.
• Export presence across 30+ countries broadens revenue mix and reduces concentration risk tied to domestic cycles.

Jinlongyu Group Co., Ltd. (002882.SZ) - Overview

• Customer-first focus: prioritize customer needs across R&D, production, sales, and after-sales service to deliver measurable value.
• Quality-driven operations: implement rigorous quality control, supplier management, and continuous improvement programs to enhance product reliability and safety.
• Efficiency and cost-effectiveness: optimize procurement, manufacturing, and logistics to deliver competitive pricing while protecting margins.
• People-oriented culture: invest in employee training, safety, and career development to sustain engagement and operational excellence.
• Win-win ethos: align stakeholder interests through transparent governance, responsible supply-chain partnerships, and long-term value creation.

• To be a leading, trusted supplier in its core markets, recognized for product quality, operational efficiency, and sustainable growth.
• To expand market presence through innovation in product formulation, packaging, and channel strategies while maintaining strong cost discipline.

• Integrity: ethical conduct and compliance across all business activities.
• Customer Value: decisions driven by customer needs and measurable benefits.
• Excellence: continuous improvement in quality, processes, and performance.
• Collaboration: fostering internal teamwork and external partner relationships for shared success.
• Responsibility: commitment to employee welfare, environmental stewardship, and community engagement.

• Quality systems: ISO and food-safety certifications guide manufacturing standards and supplier audits to uphold the "quality first" pledge.
• Customer segmentation: tailored SKUs and channel programs (retail, wholesale, industrial) to address diverse customer needs while preserving cost-efficiency.
• Talent programs: structured training, performance incentives, and safety initiatives to realize the people-oriented commitment.
• Sustainability initiatives: investments in energy efficiency and waste reduction to lower costs and meet stakeholder expectations.

Jinlongyu Group Co., Ltd. (002882.SZ) - Mission Statement

• Deliver durable, safe and high-quality wire & cable products for power transmission, construction, industrial and new-energy applications.
• Invest in R&D to move into advanced materials (e.g., solid-state battery materials) and intelligent cable systems.
• Expand global market reach by scaling exports, building international partnerships and conforming to multi-region standards (IEC, UL, GB).
• Drive sustainable, cost-efficient manufacturing through process optimization, energy efficiency and circular material use.
• Cultivate a corporate culture emphasizing innovation, quality control, customer satisfaction and employee safety.

Vision Statement - strategic pillars and measurable targets

• Global leadership: target to rank among the top-tier international wire & cable suppliers by market share in key segments (over 20 export markets within five years).
• Product diversification: roadmap to integrate solid-state battery material production and supply-chain inputs by 2027-2028.
• Sustainable growth: annual compound growth target for revenue of mid-to-high single digits while improving gross margin via scale and efficiency.
• Operational excellence: continual reduction of production unit cost through automation, with targeted energy-consumption reductions and lower carbon intensity.
• Customer-centric innovation: accelerate time-to-market for tailored cable solutions and increase after-sales satisfaction metrics year-over-year.

Core Values - principles that guide decisions and behavior

• Quality first: rigorous testing, certification and continuous improvement across production lines.
• Innovation-driven: allocate R&D spend to next-gen materials, intelligent cable systems and energy-storage components.
• Customer focus: tailor solutions, shorten lead times and expand technical support globally.
• Integrity & compliance: adhere to domestic and international regulatory frameworks and supply-chain transparency.
• Sustainability: reduce emissions, improve material recycling and pursue energy-efficient manufacturing.

How the vision and mission translate into action

• Investments in advanced manufacturing: phased CAPEX to add automation and new material lines, prioritizing ROI and margin uplift.
• Strategic export growth: leveraging certifications and regional distributors to enter new markets in Asia, Europe, Africa and Latin America.
• R&D roadmap: pilot programs for solid-state battery precursor materials and partnerships with universities/technology firms.
• Operational KPIs: monitor yield, scrap rates, on-time delivery and energy use intensity to ensure continuous improvement.

Further historical context, governance and detailed mission background can be found here: Jinlongyu Group Co., Ltd.: History, Ownership, Mission, How It Works & Makes Money

Jinlongyu Group Co., Ltd. (002882.SZ) - Vision Statement

• Quality, Service, Efficiency: these three pillars drive product development, manufacturing controls, and distribution strategies to secure competitive advantage in domestic and export markets.
• Customer-first philosophy: product portfolios and supply-chain decisions prioritize customer needs across retail, foodservice, and industrial clients.
• People-oriented culture: investments in training, safety, and talent retention underpin operational continuity and innovation.
• Commitment to excellence and win-win partnerships: long-term supplier and distributor relationships aim for mutual growth.
• Fast reaction and immediate action: streamlined decision-making and logistics processes enable rapid market response and reduced lead times.
• Consistency over time: governance and KPIs reflect sustained adherence to these core values in strategic planning and operations.

• Quality: standardized QC labs across major plants, reducing product non-conformance rates by a targeted percentage year-over-year.
• Service: distributor network with regional hubs enabling next-day delivery in primary provincial markets.
• Efficiency: consolidation of procurement and use of forward contracts to stabilize input costs and protect margins.