Mission Statement, Vision, & Core Values (2026) of China Great Wall Securities Co.,Ltd.

Discover how China Great Wall Securities Co., Ltd. marries patriotic purpose with measurable performance-its mission to 'create value to realize the dream of serving the country with financial services' underpins a growth story that saw ¥3.57 billion in revenue as of June 2025 (a 15% year‑on‑year increase) and a net profit of ¥1.24 billion with a robust 34.7% profit margin; the firm's strategic reach spans over 60 branches across major Chinese cities and a position among the top 10 securities houses by AUM, supported by targeted investments-including the ¥500 million digital upgrade in 2023-and guided by a vision to lead in safe, advanced, and green autonomous computing and core values of integrity, honesty, innovation, change, and a mutually beneficial ecosystem that align with national financial stability goals.

China Great Wall Securities Co.,Ltd. (002939.SZ) - Intro

• Core businesses: securities brokerage, investment banking, asset management, proprietary trading, and research.
• Geographic footprint: over 60 branches across major Chinese cities.
• Market position: among the top 10 securities firms in China by assets under management (AUM).

Mission

• Deliver professional, transparent financial services that enhance long-term shareholder and client value.
• Support economic and financial system stability by proactively managing and resolving financial risks.
• Drive innovation in digital service delivery to improve accessibility and operational efficiency.

Vision

• To be a leading, trusted securities firm in China that balances market competitiveness with systemic responsibility.
• To expand market share and AUM through disciplined growth, strong compliance, and superior client outcomes.
• To leverage technology and data-driven intelligence to offer best-in-class advisory and asset management solutions.

Core Values

• Integrity - transparent conduct, clear disclosures, and rigorous compliance across all operations.
• Stability - prioritizing prudent risk management to protect clients, shareholders, and the financial system.
• Client Centricity - aligning products and advisory services with client needs and long-term goals.
• Innovation - continuous investment in digital platforms and processes (¥500M invested in 2023) to enhance service quality.
• Accountability - measurable performance targets and governance that enforce responsibility and results.

Strategic Priorities & Measurable Targets

• Revenue growth: sustain or exceed 15% year-on-year growth through diversified fee and commission streams.
• Profitability: maintain target net profit margins near current 34.7% via cost control and higher-margin services.
• Digital adoption: continue platform investments following the ¥500M 2023 upgrade to raise client retention and trading volumes.
• Branch optimization: leverage 60+ branch network to deepen regional market share while centralizing high-value advisory and capital markets functions.

Further reading: Breaking Down China Great Wall Securities Co.,Ltd. Financial Health: Key Insights for Investors

China Great Wall Securities Co.,Ltd. (002939.SZ) - Overview

China Great Wall Securities' mission is to 'create value to realize the dream of serving the country with financial services.' This mission guides strategic alignment with national economic goals, ethical conduct, and delivery of measurable value to clients, employees and shareholders.

• Mission emphasis: 'serving the country' - alignment with national financial policies and support for infrastructure, SOE reform and capital market development.
• Value proposition: concentrate on creating quantifiable client value via brokerage, investment banking, asset management and proprietary trading.
• Ethics & governance: commitment to integrity, compliance with regulatory frameworks and risk-controlled growth.

Vision

The company's vision centers on becoming a leading full‑service securities firm in China that contributes to national strategy through deep capital markets expertise, scalable digital platforms and diversified financial products. Priorities include:

• Strengthening retail and institutional distribution to increase market reach and client lifetime value.
• Growing asset management and wealth management capabilities to capture fee income and reduce volatility from trading cycles.
• Investing in fintech and data analytics to improve margins, compliance and client experience.

Core Values

• Patriotic service orientation - prioritizing national economic needs and systemic stability.
• Value creation - measurable outcomes for clients, employees and shareholders.
• Integrity & compliance - transparent processes and adherence to regulatory standards.
• Innovation - continuous product, process and technology improvements.
• Professionalism - rigorous risk management and talent development.

Operational & Financial Context (selected indicators)

The following table highlights representative company-scale indicators and recent operational metrics used to evaluate alignment of mission, vision and values with performance (figures indicative of latest reported period):

How mission translates into business priorities

• Investment banking: focus on underwriting and advisory for strategic, state‑backed and infrastructure projects to support economic objectives.
• Asset & wealth management: expanding fee-based AUM to stabilize earnings and provide long-term client value.
• Retail brokerage & digital channels: scaling client acquisition and engagement while improving per-client revenue through advisory services.
• Risk & compliance: embedding strong controls to maintain market confidence and meet regulatory expectations.

For an in-depth look at recent financial performance and ratios supporting these priorities, see: Breaking Down China Great Wall Securities Co.,Ltd. Financial Health: Key Insights for Investors

China Great Wall Securities Co.,Ltd. (002939.SZ) - Mission Statement

• Prioritize financing and advisory for firms developing autonomous computing platforms, AI hardware, and energy-efficient data centers.
• Integrate ESG and cybersecurity assessment across brokerage, asset management, and investment banking operations.
• Leverage capital markets to scale green computing projects, including financing for low-power chips, liquid cooling, and renewable-powered data centers.
• Develop proprietary risk models and custodial services that embed security protocols for autonomous systems and critical infrastructure.

• Safe: embedding robust cybersecurity, supply-chain resilience, and operational safety into technology investments and client products.
• Advanced: advancing high-performance computing, AI acceleration, and edge/autonomous computing through targeted capital deployment and R&D partnerships.
• Green: prioritizing low-carbon designs, renewable energy for compute infrastructure, and lifecycle environmental impact reduction.

• Co-investments with domestic chip designers and AI hardware startups to accelerate energy-efficient accelerators.
• Syndicated green bonds and sustainability-linked instruments for clients building renewable-powered compute facilities.
• Joint R&D labs and data-sharing agreements with cybersecurity firms to harden autonomous systems against threats.

• Underwriting standards require lifecycle carbon assessments and cyber-resilience plans for technology-sector IPOs and bond issuances.
• Asset management products include thematic funds targeting green computing, autonomous systems, and secure infrastructure.
• Internal KPIs tie a portion of senior management compensation to ESG targets and successful commercialization of tech investments.

China Great Wall Securities Co.,Ltd. (002939.SZ) - Vision Statement

• Integrity & honesty: transparent disclosure, compliance-first culture, and client‑centric advisory across brokerage, investment banking, asset management, and research.
• Innovation: continuous investment in fintech, algorithmic trading, and digital wealth platforms to improve service speed, accuracy, and personalization.
• Change: proactive adaptation to regulatory shifts, market cycles, and internationalization opportunities (cross‑border business and RMB product expansion).
• Mutually beneficial ecosystem: partnerships with corporates, institutional investors, fintech providers, and regional intermediaries to co-create products and share economic value.

• Integrity & honesty - KPI: compliance incidents ≤ 0.1% of revenue; 100% timely regulatory filings and enhanced client disclosure protocols.
• Innovation - KPI: 12-15% of IT budget allocated to product R&D; digital account opening penetration >70% of new clients; algorithmic trading revenue share target 10%+ of brokerage income.
• Change - KPI: annual business model reviews, cross‑sell ratio improvement of 20% year‑over‑year between brokerage, wealth management, and investment banking.
• Mutually beneficial ecosystem - KPI: strategic alliances with 10+ fintech or institutional partners; co‑managed deals representing >15% of investment banking revenue.

• Client retention and trust: repeat revenue from advisory and wealth management contributing ~40% of recurring revenue, reflecting honesty and service consistency.
• Innovation monetization: fees and trading spread improvements from electronic trading platforms accounting for an increasing share of net revenue.
• Partnership economics: syndicated underwriting and joint‑venture asset management products expanding AUM and fee income while sharing risk and rewards with third‑party partners.

• Governance: board‑level oversight with dedicated risk and compliance committees; quarterly public disclosures to reinforce integrity and transparency.
• Risk controls: capital adequacy maintained above regulatory minima; stress testing scenarios integrated into strategic planning.
• Cultural metrics: employee engagement and ethics training completion rates targeted at >95%; incentive structures that balance short‑term revenue and long‑term client outcomes.