Mission Statement, Vision, & Core Values (2026) of Qingdao Sentury Tire Co., Ltd.

Founded in 2009, Qingdao Sentury Tire Co., Ltd. (listed as 002984.SZ) has grown into a global tire maker with manufacturing bases in Qingdao, China and Rayong, Thailand and products sold in over 150 countries; in 2024 it reported operating revenue of 8.511 billion yuan - an 8.53% year‑on‑year increase - while earning the National Industrial Design Center award in 2023 and investing roughly $50 million in R&D that same year to drive its mission of safer, higher‑performance tires, elevate an already strong 88% customer satisfaction rating, and pursue a vision that targets a 10% annual market‑share gain in high‑performance segments and the buildout of eight digital intelligent manufacturing bases under its '833plus' global strategy grounded in the core values of integrity, innovation, integration and excellence and a stated commitment to green, intelligent materials and uncompromising quality.

Qingdao Sentury Tire Co., Ltd. (002984.SZ) - Intro

Qingdao Sentury Tire Co., Ltd. (002984.SZ) is a modern tire manufacturer founded in 2009 that focuses on high-quality tires for passenger cars, SUVs, and light trucks. The company combines advanced manufacturing, global sales networks, and design recognition to compete across more than 150 international markets under multiple brands.

• Founded: 2009
• Listing: Shenzhen Stock Exchange, ticker 002984.SZ
• Brands: Sentury, Landsail, Delinte
• Global reach: Products sold in over 150 countries
• Manufacturing footprint: Qingdao (China) and Rayong (Thailand), with further expansion planned
• Awards: National Industrial Design Center (2023)

Mission

To design and deliver reliable, high-performance tires that enhance safety, efficiency, and driving comfort for global customers while continuously advancing manufacturing and design excellence.

Vision

To be recognized as a leading global tire brand renowned for innovation, sustainability, and customer-centric products, expanding market presence while maintaining top-tier product quality.

Core Values

• Quality First - rigorous quality control across R&D and production
• Innovation - continual investment in design and materials (recognized by the 2023 National Industrial Design Center award)
• Customer Focus - tailored product lines for passenger cars, SUVs, and light trucks
• Global Partnership - expanding distribution in over 150 countries and strategic international facilities
• Sustainability - commitment to efficiency and responsible manufacturing growth

Key 2024 Operational Snapshot

Further details on financial performance and investor insights can be found here: Breaking Down Qingdao Sentury Tire Co., Ltd. Financial Health: Key Insights for Investors

Qingdao Sentury Tire Co., Ltd. (002984.SZ) - Overview

Qingdao Sentury Tire Co., Ltd. (002984.SZ) centers its corporate identity on a mission to deliver high-quality tire products that enhance safety and driving performance while advancing innovation and sustainability across its operations. The company's strategic priorities-product excellence, customer service, technological R&D, and environmental stewardship-are reflected in measurable investments and customer feedback metrics.

• Deliver superior tire performance and safety through rigorous quality control and product development.
• Achieve high customer satisfaction via dedicated service, warranty support, and dealer partnerships.
• Invest in innovation: advanced compounds, tread design, and manufacturing techniques.
• Prioritize environmental sustainability across materials sourcing, production efficiency, and end-of-life tire stewardship.

Concrete indicators of these priorities include the company's R&D commitment and customer satisfaction outcomes:

Mission Statement

• Provide high-quality tire products that enhance safety and driving performance for a wide range of vehicle segments.
• Achieve and maintain strong customer satisfaction through dedicated service channels and continuous product improvement.
• Advance tire technology and production methodologies via sustained R&D investment and cross-disciplinary innovation.
• Embed environmental sustainability into product design, manufacturing, and supply chain decisions to reduce ecological impact.

Vision

Qingdao Sentury Tire envisions becoming a globally recognized tire manufacturer known for safety-first products, cutting-edge tire technologies, and leadership in sustainable manufacturing practices. The vision emphasizes scalable innovation that supports long-term industry competitiveness and customer trust.

Core Values

• Quality-first: rigorous standards across materials, design, and production.
• Customer-centricity: service and support structures that prioritize user experience and retention.
• Innovation-driven: continuous investment in R&D to push performance, efficiency, and durability.
• Environmental responsibility: sustainable sourcing, energy-efficient manufacturing, and lifecycle thinking.
• Integrity and accountability: transparent governance and supplier compliance.

For a focused examination of the company's financial positioning and investor-relevant metrics that relate to how the mission and strategic investments are funded, see: Breaking Down Qingdao Sentury Tire Co., Ltd. Financial Health: Key Insights for Investors

Qingdao Sentury Tire Co., Ltd. (002984.SZ) - Mission Statement

• Delivering premium and reliable tire products across passenger car, SUV, truck and specialty segments.
• Accelerating R&D and smart manufacturing to reduce emissions, waste and unit cost while improving product performance.
• Expanding global market presence to serve customers in over 150 countries and regions.
• Embedding customer-centric service models and aftersales support to improve retention and fleet uptime.

• Global footprint: Provide products and services in over 150 countries.
• Market growth: Target a 10% year-over-year increase in market share within the high-performance tire segment.
• Manufacturing transformation: Establish eight digital intelligent manufacturing bases globally within ten years as part of the '833plus' global strategy.
• Sustainability & technology: Commit to measurable reductions in lifecycle carbon intensity and increased use of sustainable materials and processes.

• Innovation: Persistent investment in R&D and material science to lead in tire performance and safety.
• Quality: Rigorous manufacturing controls and testing to ensure reliability across diverse operating conditions.
• Customer focus: Tailored solutions, responsive service and long-term partnerships with OEMs, fleets and distributors.
• Sustainability: Lifecycle thinking, energy efficiency and circular-economy principles embedded in product and plant design.
• Global collaboration: Localized manufacturing and logistics combined with centralized R&D and quality governance.

Qingdao Sentury Tire Co., Ltd. (002984.SZ) - Vision Statement

• Integrity: transparent governance, compliance with listing and export regulations, and adherence to stakeholder trust.
• Innovation: continuous R&D investment to develop intelligent tire systems, new compound formulations, and steel-reinforced architectures.
• Integration: coordinated upstream-downstream operations from material sourcing to aftermarket services and global logistics.
• Excellence: operational discipline, production precision, and relentless quality control reflected across manufacturing sites.

• Green commitment: progressive reductions in energy intensity and waste per tyre through process upgrades and material recycling initiatives.
• Quality metrics: declining warranty rates year-over-year driven by enhanced incoming inspection and automated end-of-line testing.
• Market approach: combining OEM partnerships, replacement market penetration, and digital channels for aftermarket services.