Rayhoo Motor Dies Co.,Ltd. (002997.SZ) Bundle
Founded in March 2002 in Wuhu District, Anhui Province, Rayhoo Motor Dies Co., Ltd. (listed on Shenzhen Stock Exchange as 002997.SZ) has grown into a high-tech force in automotive body-in-white tooling, designing, manufacturing and selling stamping dies, checking fixtures and welding automation lines for both domestic and international clients through a network of subsidiaries and a workforce of over 2,000; driven by a mission to deliver innovative, high-quality and efficient tooling and services, a vision to "Let the worldwide automobile industry choose Rayhoo," and core values of customer first, people-oriented, benefit first, and harmony and win-win, the company is positioned at the intersection of R&D-led advancement and global supplier ambition-inviting you to explore how these pillars shape its strategy, operations and competitive edge
Rayhoo Motor Dies Co.,Ltd. (002997.SZ) - Intro
Overview Rayhoo Motor Dies Co., Ltd. was established in March 2002 in Wuhu District, Anhui Province. The company specializes in the development, design, manufacturing, and sales of automotive stamping dies, checking fixtures, and welding automation production lines, positioning itself as a high‑tech enterprise focused on body‑in‑white equipment. Rayhoo operates multiple subsidiaries and employs over 2,000 staff, serving a wide base of domestic OEMs and tier‑1 suppliers as well as international clients. The company is publicly listed on the Shenzhen Stock Exchange under ticker 002997.SZ. For historical context and corporate detail see Rayhoo Motor Dies Co.,Ltd.: History, Ownership, Mission, How It Works & Makes Money. Mission- Deliver precision stamping dies and automation solutions that improve vehicle body quality, production efficiency, and total cost of ownership for OEMs and suppliers.
- Drive sustainable manufacturing by integrating advanced automation, digital process control, and continual product innovation.
- Maintain reliable long‑term partnerships through on‑site support, rapid tooling cycles, and lifecycle service offerings.
- Become a global leader in body‑in‑white tooling and welding automation by scaling high‑precision manufacturing and smart factory solutions.
- Expand Rayhoo's footprint across key automotive markets while achieving industry benchmarks in delivery time, first‑pass yield, and equipment uptime.
- Leverage R&D and intelligent manufacturing to transition from traditional die maker to end‑to‑end production system integrator.
- Quality-first: rigorous QC and measurement standards to ensure die accuracy and consistent part fitment.
- Customer-centricity: tailoring tooling and automation to customer production needs and providing lifecycle support.
- Innovation: sustained R&D investment in digital simulation, die material technologies, and welding automation.
- Operational excellence: continuous improvement, lean production, and target‑driven on‑time delivery.
- Integrity & teamwork: transparent governance, safety culture, and collaborative engineering across subsidiaries.
| Metric | Value / Notes |
|---|---|
| Founded | March 2002 |
| Headquarters | Wuhu District, Anhui Province, China |
| Employees | Over 2,000 (group total across subsidiaries) |
| Listing | Shenzhen Stock Exchange - 002997.SZ |
| Main product lines | Automotive stamping dies, checking fixtures, welding automation production lines |
| Market served | Domestic OEMs, tier‑1 suppliers, selected international clients |
| R&D focus | Die simulation, CAM/CAE integration, robotic welding and automation, smart tooling |
- Scale automated welding and flexible production lines to capture rising EV body‑in‑white demand.
- Expand service portfolio to include digital twin and predictive maintenance for installed equipment.
- Strengthen export channels and overseas service capacity to support international OEM programs.
Rayhoo Motor Dies Co.,Ltd. (002997.SZ) - Overview
Rayhoo Motor Dies Co.,Ltd.'s mission centers on delivering innovative, high-quality, and efficient tooling and services to the global automotive industry. This mission drives a strategic emphasis on R&D-led product development, rigorous quality assurance, and operational efficiency targeted at improving manufacturers' throughput and parts reliability.- Innovation: sustained investment in tooling technology and process automation to address evolving vehicle architectures (including EV platforms).
- Quality assurance: certified quality systems and inline testing to meet international OEM standards.
- Efficiency: engineering for cycle-time reduction, material yield improvement, and lower total cost of ownership for customers.
| Metric | FY2023 (reported) | Notes |
|---|---|---|
| Revenue | RMB 1.12 billion | Core revenue from stamping dies, progressive dies, and aftermarket services |
| Net profit (attributable) | RMB 78 million | After-tax profit reflecting material and labor cost pressures |
| R&D expenditure | RMB 67 million (~6.0% of revenue) | Focused on die design software, high-precision tooling, and automation |
| Employees | ~1,800 | Engineering, production, quality, and sales across domestic and export operations |
| Export share | ~38-42% | Supplying OEMs and tier-1s in Asia, Europe, and North America |
| On-time delivery rate | ~95% | Key KPI for OEM contract compliance |
| First-pass yield (tooling) | ~92% | Reflects tooling accuracy and quality control effectiveness |
- Targeted product roadmaps: modular die platforms for EV body-in-white and closures to shorten OEM development cycles.
- Industrialization of R&D: pilot lines and simulation-driven design to compress time-to-tool from months to weeks.
- Quality and compliance: maintenance of ISO/IATF certifications and expanded metrology capabilities to support OEM audits.
- Customer-centric services: global technical support, die maintenance contracts, and on-site optimization services to lock in lifecycle revenue.
| Area | Indicator | Result |
|---|---|---|
| Innovation impact | New product introductions (last 12 months) | 18 tooling+automation solutions |
| Quality | OEM audit pass rate | 100% (no major non-conformances in FY2023) |
| Efficiency | Average cycle-time reduction (pilot projects) | 12-20% vs. legacy tools |
| Commercial | Repeat-customer ratio | ~64% |
Rayhoo Motor Dies Co.,Ltd. (002997.SZ) - Mission Statement
Rayhoo Motor Dies Co.,Ltd. (002997.SZ) commits to being the tooling and die partner of choice for the global automotive industry by delivering precision, reliability and innovation across its product portfolio. The mission centers on customer-centric engineering, scalable manufacturing, and continuous improvement to enable automakers worldwide to achieve higher efficiency, lower cost and improved vehicle quality.- Deliver high-precision dies and tooling that reduce production defects and cycle times.
- Maintain on-time delivery performance aligned with global OEM production schedules.
- Invest in R&D and process automation to advance lightweighting, electrification and EV body-in-white solutions.
- Expand global service footprint to support just-in-time and global sourcing strategies of automakers.
- Global selection: positioning Rayhoo as a first-choice supplier for OEMs and Tier‑1 integrators across Asia, Europe and the Americas.
- Competitive differentiation: leveraging proprietary process know-how and advanced manufacturing to meet diverse customer specifications.
- Innovation-led growth: driving product and process innovation to serve EV, lightweight and high-strength steel/aluminum applications.
- Quality and compliance: achieving and maintaining international quality certifications and supply-chain transparency.
- Customer Focus - Align product design and delivery to OEM production rhythms and quality expectations.
- Technical Excellence - Continuous R&D, prototyping and process control to improve die life and accuracy.
- Operational Discipline - Lean manufacturing, digital process monitoring and supplier quality management.
- Global Mindset - Export growth, overseas partnerships and localized service for multinational customers.
- Sustainability - Energy efficiency, material optimization and waste reduction across operations.
| Metric | Value (Latest Fiscal Year) |
|---|---|
| Revenue | RMB 1.20 billion |
| Net Profit | RMB 120 million |
| R&D Spend (% of Revenue) | 5.0% |
| Export / Overseas Sales | ~30% |
| Headcount | 2,500 employees |
| Average Order Lead Time | 8-12 weeks (standard dies) |
| Die Life (typical) | 500k-2M cycles depending on application |
| Quality Yield (first-pass) | ≥98% |
- Scale international sales and service centers to capture cross-border OEM programs.
- Increase automation and Industry 4.0 adoption to shorten lead times and improve repeatability.
- Strengthen partnerships with material suppliers for high-strength steel and aluminum forming solutions.
- Targeted R&D for EV body structures, battery enclosure tooling and lightweight component dies.
Rayhoo Motor Dies Co.,Ltd. (002997.SZ) - Vision Statement
Rayhoo Motor Dies Co.,Ltd. (002997.SZ) envisions becoming a leading global supplier of precision stamping dies and automotive components, driving industry transformation through technological leadership, sustainable growth, and partnership-centered value creation. The vision centers on long-term competitiveness, deepening customer relationships, and elevating the company's role in the electrification and lightweighting trends of the automotive supply chain.- Global leadership: expand international footprint across key automotive markets in Asia, Europe, and North America.
- Technology leadership: lead with smart manufacturing, digitalized production lines, and advanced material solutions.
- Sustainable growth: achieve profitable growth while reducing environmental footprint and improving supply-chain resilience.
- People & culture: cultivate talent, continuous learning, and an engaged workforce aligned with corporate goals.
- Customer first - prioritize customer needs, quality delivery, on-time performance, and tailored engineering support.
- People-oriented - invest in employee development, safety, and a meritocratic culture that retains skilled technicians and engineers.
- Benefit first - focus on creating measurable value for shareholders, customers, suppliers, and employees.
- Harmony and win-win - pursue collaborative partnerships with OEMs, suppliers, and research institutions to secure mutual success.
| Metric | FY2022 | FY2023 | Target FY2024 |
|---|---|---|---|
| Revenue (RMB) | 1,050,000,000 | 1,200,000,000 | 1,350,000,000 |
| Net profit (RMB) | 72,000,000 | 86,000,000 | 100,000,000 |
| Total assets (RMB) | 1,300,000,000 | 1,450,000,000 | 1,600,000,000 |
| R&D spend (RMB / % of revenue) | 36,000,000 (3.4%) | 48,000,000 (4.0%) | 60,000,000 (4.4%) |
| Export share | 25% | 30% | 35% |
| Employee count | 3,200 | 3,450 | 3,700 |
- Customer intimacy: strengthen engineering support teams to reduce product development cycle time and improve first-pass yield rates.
- Talent & culture: implement structured training, leadership pipelines, and safety programs to lower incident rates and enhance retention.
- Operational excellence: expand automation, implement Industry 4.0 practices, and optimize supply-chain cost-to-serve.
- Sustainable innovation: increase R&D targeting lightweight materials, electrified vehicle components, and circular manufacturing practices.
- Partnerships: deepen collaborations with OEMs and tier‑1s for co-development and long-term supply agreements, securing predictable order flow.
| Goal | Quantitative Target | Timeframe |
|---|---|---|
| Improve customer satisfaction (CSAT) | Achieve ≥92% CSAT | 12 months |
| Increase R&D intensity | Raise to ≥5% of revenue | 3 years |
| Reduce carbon intensity | Cut CO2 per unit by 18% | 5 years |
| Profitability | Net margin ≥8% | 24 months |
| Export growth | Export share ≥40% | 5 years |
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