Mission Statement, Vision, & Core Values (2026) of Beijing North Star Company Limited.

Founded in 1997, Beijing North Star Company Limited (0588.HK) is a state-owned conglomerate with a registered capital of approximately 3.37 billion shares, operating across 15 core cities including Beijing-Tianjin-Hebei and the Greater Bay Area, where its integrated businesses in real estate development, convention and exhibition services, and commercial properties drive its ambition to be a first-class international convention and exhibition brand while pursuing a vision to become a world-class event-branded and uniquely compound real estate company in China, guided by core values of loyalty and responsibility, co-creation and mutual benefit, shareholder rewards, community dedication, and emphasis on employees.

Beijing North Star Company Limited (0588.HK) - Intro

• Established: 1997
• Corporate type: State-owned conglomerate
• Listed: Hong Kong Stock Exchange (0588.HK) and Shanghai Stock Exchange
• Registered capital: approximately 3.37 billion shares
• Geographic reach: operations across 15 core cities including Beijing-Tianjin-Hebei and the Greater Bay Area
• Strategic ambition: integrate convention and exhibition resources to become a first-class international convention & exhibition brand

Mission, Vision & Core Values - Key Elements and Metrics

• Mission: To develop high-quality urban properties and scale integrated exhibition and commercial service platforms that support urban economic ecosystems.
• Vision: To be a leading international convention & exhibition brand and a benchmark commercial property operator in China's major city clusters.
• Core values:
  • Urban stewardship - long-term value creation for cities and communities
  • Customer-centricity - delivering best-in-class exhibition and commercial experiences
  • Operational excellence - disciplined project execution and asset management
  • Integrity & state responsibility - alignment with public policy and sustainable development

Operational and Financial Snapshot (Selected Indicators - approximate)

Business Model & Value Creation Levers

• Integrated platform: combine property development, convention & exhibition operations, and retail/commercial leasing to capture upstream and downstream value.
• City-cluster strategy: prioritize projects in 15 core cities to leverage regional demand and transport hubs.
• Asset-light & asset-heavy balance: retain long-term cashflow via investment properties while monetizing development projects.
• Convention & exhibition specialization: scale exhibition venues, services, and related commercial ecosystems to increase recurring revenue and brand equity.

KPIs Used to Measure Progress

• Revenue growth and revenue mix (development vs. recurring property income vs. exhibition services)
• Occupancy rates and rental yields for commercial properties
• Exhibition venue utilization rate, number of events, and attendee throughput
• ROE and asset turnover - measuring returns on shareholder equity and asset efficiency
• Landbank value and project delivery milestones across the 15 core cities

Beijing North Star Company Limited (0588.HK) - Overview

• Offer service for international communication - facilitating global interactions through professional property, exhibition, and convention services.
• Build an ideal space - dedicated to creating optimal residential, commercial, and cultural environments for tenants, visitors, investors, and communities.
• The mission emphasizes enhancing international communication and providing high-quality spaces; these objectives guide strategic initiatives and daily operations.
• The mission statement has remained consistent over time, aligning with geographic expansion and diversification across property types.

• International communication services: international exhibition and convention venues, serviced offices, and cross-border tenant facilitation.
• Ideal-space creation: integrated property development and asset management spanning residential projects, Grade-A offices, retail complexes, and cultural venues.
• Geographic expansion: scaling from Beijing core markets into second- and third-tier Chinese cities to diversify revenue streams and capture urbanization trends.

• Prioritize mixed-use developments that integrate exhibition, office and retail components to support international events and long-term leasing.
• Allocate capital toward high-quality service operations (exhibition centers, serviced offices) that directly deliver on "international communication."
• Invest in urban locations and cultural amenities that enhance the "ideal space" proposition and increase footfall for commercial assets.
• Balance development cashflow with asset-light strategies (asset management, joint ventures) to manage net-debt and liquidity.

• Occupancy rates for commercial and office properties (target: upper-80s % in core assets).
• Revenue mix - development vs. recurring (rent + property management + exhibition services) to ensure growing service revenue share.
• Event and international tenant counts for exhibition/convention spaces to measure cross-border engagement.
• Return on invested capital (ROIC) for new projects to ensure "ideal space" investments are accretive.

• Expansion of exhibition and convention capabilities to attract international trade shows and conferences.
• Development of high-quality urban mixed-use projects that combine cultural venues with office and retail to create integrated "ideal spaces."
• Partnerships and JV arrangements to enter new city markets while limiting upfront capital exposure.

Beijing North Star Company Limited (0588.HK) - Mission Statement

• Global event branding: positioning exhibition and conference venues, services, and branded event IPs to meet international standards and attract cross-border clients and organisers.
• Distinctive compound real estate: developing mixed-use projects that integrate branded retail, office, hospitality and exhibition components with a signature North Star identity.
• Internationalisation: expanding capabilities, partnerships and marketing to increase overseas participation and recognition in major global event circuits.
• City-scale replication: deploying a replicable branding playbook across multiple Chinese cities to capture urban demand for integrated exhibition + mixed-use formats.

• Upgrading venue standards and service offerings to attract higher-yield international exhibitions and recurring marquee events.
• Designing mixed-use projects where exhibition halls act as demand anchors for retail, hotels and offices, raising overall asset productivity.
• Leveraging brand IP for event franchising, sponsorships and long-term contracts with organisers and institutional clients.
• Geographic diversification across key regional markets in China, reducing dependence on a single-city cycle.

• Using marquee exhibitions to seed branded retail and hospitality demand in adjacent mixed-use developments.
• Standardising service and facility benchmarks across venues to meet international organiser expectations.
• Pursuing strategic JV partners for overseas-facing event IP and co-branded projects.

Beijing North Star Company Limited (0588.HK) - Vision Statement

• Expand high-quality, mixed-use property portfolios in first- and second-tier Chinese cities to stabilize recurring rental income and asset appreciation.
• Leverage asset-light cultural & retail businesses to improve margin profiles and increase non-property revenue share.
• Maintain prudent balance sheet management to support steady dividends and investment-grade credit metrics.

• Deliver sustainable shareholder value by targeting mid-single-digit to low-double-digit annualized total shareholder returns through dividends and capital appreciation.
• Fulfill corporate social responsibility by allocating a material portion of community investment to urban cultural projects, public spaces, and employee development programs.
• Operate with strict compliance and accountability to uphold the company's core value of loyalty and responsibility across governance, project delivery, and stakeholder relations.

• Loyalty and responsibility - embed ethical conduct and accountability across the organization.
  • Governance metric: independent directors constitute roughly 30-40% of the board (target range).
  • Compliance metric: zero major regulatory sanctions in the most recent fiscal year; established internal audit cycles quarterly.
• Co-creation and mutual benefit - collaborate with partners, tenants, and local authorities.
  • Partnerships: strategic joint ventures account for a significant share of new project launches (often 20-50% of new project value financed via JV arrangements).
• Reward shareholders - prioritize returns through dividends and capital stewardship.
  • Dividend policy: historically pursued regular payouts; dividend yield target range around 3-5% when market conditions permit.
  • Capital allocation: reinvestment rate balanced to preserve free cash flow coverage of interest and dividends (target FCF-to-dividend coverage >1.0x).
• Dedicate ourselves to communities - invest in social infrastructure and cultural assets.
  • Community investment: dedicated funding to public-space development and cultural programs representing a multi-million HKD annual commitment in recent years.
• Place great emphasis on employees - attract, retain, and develop talent.
  • Workforce: several thousand employees across property management, development, retail, and cultural operations; annual training hours per employee targeted in double digits.
  • Employee metrics: retention and promotion rates used as KPIs to monitor talent stability.

• Investment approvals include ESG and community-impact scorecards to ensure projects meet 'dedicate ourselves to communities' commitments.
• JV and tenant selection emphasize co-creation principles; measurable KPIs tied to mutual benefit clauses in major agreements.
• Shareholder returns calibrated against cash flow and capital needs; management discloses dividend proposals with supporting financial ratios.

• Optimize portfolio mix toward recurring cash flows (commercial leases, long-term cultural asset operations).
• Selective asset disposals and recycling to fund higher-return developments while maintaining prudent leverage.
• Enhance employee capability and retention to drive execution quality and innovation in retail and cultural offerings.