Mission Statement, Vision, & Core Values (2026) of Rai Way S.p.A.

As Italy's leading operator in radio and television transmission, Rai Way S.p.A. leverages an extensive network that spans the entire country to act as the infrastructural backbone for public and private broadcasters, guaranteeing universal public service delivery while driving innovation in broadcast and telecom services; the company's mission to generate cultural value and technological progress is matched by a clear sustainability pledge-targeting carbon neutrality by 2025 and the use of 100% renewable energy-as Rai Way pursues its vision of reinforcing leadership in the Italian market through asset optimization, diversified services, safety, and people-centered excellence.

Rai Way S.p.A. (0R40.L) - Intro

• Core infrastructure: terrestrial transmission sites, towers, fiber backhaul and data-center interconnections across Italy.
• Role in public service: primary distributor of RAI's radio/TV signals and key partner for national cultural and informational dissemination.
• Market reach: coverage spans urban and rural Italy, enabling nationwide signal availability and emergency broadcast capability.

• Guarantee reliable, high‑quality broadcast and transmission services to support public service broadcasting and a competitive media ecosystem.
• Innovate transmission technologies and platform services to meet evolving audiovisual and data-delivery needs.
• Operate sustainably, minimizing environmental impact while ensuring resilient, 24/7 service continuity.

• Be the national backbone for media and critical communications, evolving from traditional broadcasting to a multi-service connectivity enabler.
• Lead the Italian market in hybrid broadcasting, OTT delivery support, and infrastructure-as-a-service offerings.
• Achieve full carbon neutrality and 100% renewable energy sourcing to set sector sustainability benchmarks by 2025.

• Service continuity and reliability - prioritizing uptime, redundancy and rapid incident response.
• Technological excellence - continuous investment in next‑generation transmission, monitoring and network-management systems.
• Sustainability and responsibility - aggressive decarbonization targets, energy efficiency and circularity in asset management.
• Collaboration - partnerships with public institutions, private broadcasters and technology providers to expand service portfolios.
• Transparency and governance - clear reporting, regulatory compliance and shareholder value orientation (ticker: 0R40.L).

• Diversification of revenue through value‑added services: fiber interconnect, data/edge services, and support for OTT/streaming distribution.
• Technology modernization: rollout of more energy‑efficient transmitters, smart site automation and predictive maintenance to reduce operating costs and improve availability.
• Sustainability execution: accelerating purchase of renewable energy and onsite generation, energy-efficiency retrofits, and carbon-offset programs to meet 2025 neutrality.
• Regulatory and market risks: spectrum policy, digitization timelines, and competitive pressure from alternative distribution platforms are key monitorables.

Rai Way S.p.A. (0R40.L) - Overview

• Mission Statement: Use infrastructure and advanced technological solutions to deliver radio and television signals to citizens' homes, ensuring universal public service through efficient, effective methods.
• Network role: Act as the connective tissue across Italy, generating community value by broadcasting culture and knowledge nationwide.
• Guiding change: Combine the strength of history, corporate solidity and the excellence of people to lead technological and service transitions.
• Innovation & sustainability: Invest in and develop innovative technological solutions while considering environmental sustainability and energy efficiency.
• Technical extension: Extend technical excellence, security and reliability across terrestrial, DTT, satellite, and IP-based platforms; invest in infrastructure to enable new services for citizens and companies.
• Asset performance: Aim to increase the value and performance of assets and communication networks across the country.

• Resilience and reach: Maintain and modernize a ubiquitous, resilient network that guarantees universal access to public broadcasting across urban and rural Italy.
• Platform diversification: Extend services beyond linear broadcasting to DTT evolution, IP distribution, edge services, connectivity hosting, and new value-added commercial offerings for private and institutional customers.
• Sustainable transformation: Pursue low-carbon operations, energy efficiency investments (including renewables and smart site management) and circular approaches to asset life-cycle management.

• Public service commitment: Prioritise continuity, impartiality and universality in delivering broadcast services that support democracy, culture and social cohesion.
• Operational excellence: Deliver high standards of technical reliability, safety and security across all platforms and sites.
• Innovation mindset: Invest in R&D, partnerships and adoption of new technologies (e.g., IP distribution, cloud, automation) to expand services and improve efficiency.
• Stewardship of assets: Maximise asset value and performance through targeted maintenance, selective monetisation, and strategic capex to future-proof the network.
• Sustainability and responsibility: Integrate environmental targets into planning, aiming to reduce emissions, optimise energy use and promote community-friendly site practices.
• People and culture: Develop skills, inclusivity and a safety-first culture to ensure staff excellence and continuity of critical services.

Rai Way S.p.A. (0R40.L) - Mission Statement

• Reliable national broadcasting and transmission: guarantee ubiquitous, resilient coverage for public-service and private broadcasters.
• Infrastructure monetisation: optimise asset utilisation (towers, sites, fibre) to diversify income beyond traditional broadcasting fees.
• Innovation & technology: invest in R&D and trials for next-gen distribution (DVB-T2, hybrid OTT+DTT, 5G integration).
• Sustainability & community impact: align investments with environmental targets, reduce energy consumption and support social needs in coverage planning.
• Customer-centric services: expand managed services, site hosting, and tailored solutions for media and enterprise clients.

• Service continuity and reliability: operational excellence and high service availability for broadcasters and emergency communication needs.
• Integrity and public value: respect for the public-service mission and stakeholder accountability.
• Innovation orientation: continuous evaluation of technologies and delivery platforms.
• Sustainability and inclusion: energy efficiency, environmental stewardship and attention to community benefits.
• People-first culture: invest in skills, safety and professional growth to sustain excellence.

• Availability and reliability: target high-90s percentage availability for transmission services.
• Financial discipline: maintain strong EBITDA margin (historically ~70-75% of revenues) and positive free cash flow.
• Investment efficiency: prioritise CAPEX that accelerates diversification and sustainability objectives.
• Stakeholder engagement: preserve public-service obligations while expanding commercial partnerships.

Rai Way S.p.A. (0R40.L) - Vision Statement

• Ubiquitous coverage: maintain and expand a resilient network that guarantees access to public service broadcasting and digital services across Italy.
• Sustainable leadership: integrate environmental stewardship into all capital planning and operational activities.
• People-first culture: be an employer of choice by investing in safety, skills, wellbeing and career growth.
• Innovation at scale: accelerate disruptive technologies and service models to create new value for stakeholders.

• Commitment to the community - Rai Way acts as a custodian of public information flow and cultural dissemination, partnering with RAI and other stakeholders to reach citizens nationwide.
• Safeguarding the environment - environmental protection is embedded in company policy, from site construction and energy sourcing to lifecycle management and biodiversity precautions.
• Quality of service - strict quality standards govern operations, maintenance and client service delivery to ensure signal integrity and continuity.
• Safety first - proactive risk prevention, controls and training minimize workplace incidents and protect employees and contractors.
• Appreciation of people - recognition of employees' technical know‑how, continuous training programs and wellbeing initiatives reinforce Rai Way's employer reputation.
• Striving for innovation - commitment to R&D and partnerships that expand know‑how, introduce efficient transmission technologies and enable value-added services.

• Community partnerships: collaborative agreements with regional authorities and cultural institutions to ensure signal continuity and emergency broadcast capabilities.
• Environmental actions: energy audits, phased LED and low‑loss transmission rollouts, and deployment of renewable energy where feasible to lower site emissions.
• Quality systems: ISO-aligned processes, preventative maintenance schedules and KPIs tracking uptime, latency and client satisfaction.
• Safety programs: mandatory training, hazard mapping, contractor certification and incident-reporting systems to reduce workplace risk.
• Talent development: apprenticeships, technical academies and targeted reskilling for emerging broadcast and digital technologies.
• Innovation initiatives: pilot projects for next‑generation broadcast (e.g., hybrid broadcast broadband TV, DTT evolutions), edge services and infrastructure sharing models.