Mission Statement, Vision, & Core Values (2026) of China Resources Land Limited.

China Resources Land Limited traces its roots to 1994 and today stakes a commanding footprint across 86 cities-including 84 cities on the mainland, Hong Kong and London-with an active portfolio of more than 500 projects, exemplifying its mission to "build a better life" through high-quality residential, commercial and mixed-use developments that prioritize integrity, people-orientation and sustainable urban renewal; guided by the creed "Better Quality, Better City," CR Land embeds ESG and a responsibility culture into project design and operations, targets that 50% of new developments meet green building standards (2024 target), and aims to expand market presence (40+ cities in 2023 with a push to 50 cities by 2025) to drive an estimated 15% uplift in annual revenue while aligning performance, innovation and social value to reshape city living.

China Resources Land Limited (1109.HK) - Intro

• Listed entity: Hong Kong Stock Exchange (1109.HK).
• Parent: China Resources (Group) Co., Ltd. - state-owned conglomerate with diversified interests.
• Geographic footprint (late 2025): presence in 86 cities (84 mainland China cities, plus Hong Kong and London) with over 500 projects.
• Business model: property development (residential, commercial), investment properties, property management, and urban renewal projects.

• To create long‑term urban value by delivering high‑quality living and working environments that meet evolving urban needs.
• To leverage scale and integrated capabilities to contribute to sustainable urbanization and community prosperity.

• To be a leading urban developer and operator recognized for sustainable, people‑centric developments and durable asset performance across China and selective international markets.
• To transform urban spaces through integrated projects that balance commercial returns with social and environmental outcomes.

• Integrity and accountability: operating with state‑owned enterprise governance, transparency and compliance.
• Customer orientation: prioritizing resident and tenant experience across product design and property services.
• Quality and innovation: delivering high construction and operation standards, adopting smart and green building technologies.
• Sustainability and social responsibility: reducing environmental impact, enhancing community welfare and engaging stakeholders.
• Collaboration and long‑termism: working with government, institutional partners and investors to pursue urban renewal and mixed‑use development.

• Portfolio mix: balanced between recurring‑income investment properties (malls, offices, hotels) and higher‑margin development projects (residential and mixed‑use).
• Asset‑light vs. asset‑heavy approach: integrates development revenue with growing emphasis on operating assets and property management to stabilize cash flow and recurring income.
• Geographic diversification: concentration in first‑ and strong second‑tier Chinese cities with selective international exposure (e.g., London) to manage market cycles.

• Urban renewal projects: converting inner‑city sites into mixed‑use, transit‑oriented developments to capture long‑term urban value.
• Green and smart building adoption: implementing green building standards, energy efficiency retrofits and smart property management platforms.
• Expansion of recurring income: scaling up investment properties and professional property management to increase steady cash flows and asset‑management income streams.
• Stakeholder alignment: strengthening ESG disclosures and investor engagement in line with global reporting practices.

China Resources Land Limited (1109.HK) - Overview

• Mission focus: high-quality property development, integrated urban services, customer-centric product design.
• Strategic slogan: 'Better Quality, Better City' - quality-led urban enhancement across housing, retail, office and mixed-use assets.
• Core ethical stance: integrity and transparency across project delivery, capital management and stakeholder communications.

• Environmental targets: energy efficiency improvements, reduced scope 1-3 emissions, increased use of certified green materials and low-carbon technologies.
• Operational measures: green building certifications, district energy systems, water recycling and smart building energy management.
• Social responsibility: community programs, employee welfare initiatives and partnerships with local governments and NGOs.

• Customers: product quality guarantees, after-sales services and community amenities to improve living standards.
• Shareholders: disciplined capital allocation, stable recurring income from investment properties, and long-term margin preservation.
• Employees: welfare programs, training, and career development within a culture framed by integrity.
• Partners & Society: collaborative urban regeneration projects, affordable housing contributions where applicable, and philanthropic/community investments.

China Resources Land Limited (1109.HK) - Mission Statement

• Vision: To be a global enterprise accumulating public trust and popularity, and to become the most influential urban investor, developer and operator.
• People‑oriented focus: Respect human values, fulfil human potential, protect employee rights and interests.
• Innovation & quality: Transform cities with high‑quality products and services; create value for every inch of land through professional competence and insight.
• Sustainability: Integrate green building standards and environmentally responsible operations into core business planning.

• Operational priorities:
  • Accelerate market penetration to reach 50 cities by 2025.
  • Scale product offerings that prioritize livability, sustainability and operational resilience.
  • Drive a target that half of new projects achieve green building standards by 2024, integrating energy efficiency, water savings and low‑carbon materials.
• Value creation principles:
  • Create long‑term urban value through careful site capture, design excellence and integrated property operations.
  • Leverage data and professional competency to enhance land efficiency and project returns.
• Human capital commitments:
  • Protect employee rights, invest in talent development, and foster inclusive workplace practices.

China Resources Land Limited (1109.HK) - Vision Statement

• People-first urban development: prioritize community wellbeing, accessibility, and inclusive public spaces.
• Sustainable growth: integrate green design, energy efficiency, and low-carbon operation across projects.
• Long-term value creation: align investment, operational excellence, and reputation to secure multi-cycle returns.
• Innovation-led adaptability: adopt digital construction, smart property management, and modular solutions to meet evolving demands.

• Integrity - Integrity is the foundation of CR Land's culture, ensuring compliance with industry codes, ethical business conduct, transparent governance, and fair competition across land acquisition, construction and sales.
• Performance Orientation - A measurable, outcome-driven culture where business results are primary criteria for talent selection, appointment, appraisal and recognition, linking compensation and career progression to KPIs such as contracted sales, margins, and return on invested capital.
• People Orientation - Respect for human value and development: fostering employee career growth, protecting rights and benefits, and maximizing combined value for employees and the company through training, safety standards and employee welfare.
• Innovation & Development - Continuous improvement and adaptation to market conditions and technologies, including digital property management, green building techniques, and new business models (e.g., integrated operation, rental housing, and asset-light platforms).
• Responsibility Culture - A commitment to ethical trade-offs: refusing to sacrifice environment for short-term gain, rejecting unhealthy products or practices for profit, and prioritizing brand reputation and public trust over transient benefits.
• Business Philosophy - "People-oriented, population-driven, respect for humanity, building a better life together" - guiding decisions that aim to build a business, serve society and create public benefit through quality urban living environments.

• Integrity: standardized compliance frameworks, third-party audits and anti-corruption training embedded in procurement and partner selection processes.
• Performance: KPIs tied to contracted sales growth, pre-sale conversion rates, delivery timelines, and return on equity; performance-linked compensation for senior management and project teams.
• People: structured talent pipelines, apprenticeship and internal mobility programs, occupational health & safety KPIs, and employee satisfaction monitoring.
• Innovation: investments in smart building tech and digital property services to increase operational efficiency, asset yields and resident retention.
• Responsibility: ESG targets (energy intensity, green building certifications, waste reduction) integrated into project approval and board oversight.