Mission Statement, Vision, & Core Values (2026) of Sunac China Holdings Limited.

From its Tianjin roots to a nationwide footprint spanning Beijing, Chongqing and Wuxi, Sunac China Holdings Limited (stock code 1918.HK) has, in 2003-founded rise over more than two decades-crafted a diversified portfolio of residential, commercial and tourism projects under the brand promise "Passion for Perfection," and made headlines with the landmark July 2017 acquisition of 13 Dalian Wanda tourism projects for US$6.6 billion, moves that underscore a clear mission and vision to deliver high-quality living environments, integrate premium resources across real estate, property management, ice & snow operations and cultural tourism, and embed core values of integrity, customer- and employee-orientation, innovation and collaborative efficiency into every urban development they undertake.

Sunac China Holdings Limited (1918.HK) - Intro

Sunac China Holdings Limited (1918.HK), established in 2003 and headquartered in Tianjin, is a major Chinese property developer focused on large-scale, medium to high-end projects. With operations in key cities including Beijing, Chongqing and Wuxi, Sunac's portfolio spans residential, commercial and tourism-related developments. The company's brand philosophy, 'Passion for Perfection,' guides its product quality and service delivery. In July 2017 Sunac completed a landmark expansion by acquiring 13 tourism projects from Dalian Wanda for US$6.6 billion.

• Founded: 2003 (Tianjin headquarters)
• HKEX ticker: 1918.HK
• Major acquisition: 13 Wanda tourism projects, July 2017 - US$6.6 billion
• Core segments: Residential, Commercial, Tourism & Cultural, Urban Operation
• Brand philosophy: 'Passion for Perfection'

Mission

• Deliver high-quality, livable urban environments through integrated property development and urban operation.
• Advance sustainable urbanization by combining residential, commercial and tourism assets to enhance city functions.
• Create long-term value for stakeholders through disciplined project execution and diversified revenue streams.

Vision

• Be recognized as a leading comprehensive urban developer in China with strong integrated industrial operation capabilities.
• Expand premium urban projects and cultural-tourism offerings to shape modern, vibrant cityscapes.
• Achieve resilient, sustainable growth while maintaining product quality and customer trust.

Core Values

• Quality-First: Uphold meticulous design, construction and service standards - reflected in the 'Passion for Perfection' ethos.
• Customer Orientation: Prioritize residents' and clients' experience across residential, retail and tourism platforms.
• Innovation & Integration: Combine property development with cultural, tourism and urban operation models for diversified growth.
• Accountability & Discipline: Emphasize financial prudence, project governance and delivery reliability.
• Long-Termism: Foster sustainable asset value and urban legacy through comprehensive planning and operations.

Business Model & Strategic Focus

• Mixed-Use Development: Integrating residential estates with retail, office and cultural/tourism components to capture multiple revenue streams.
• Urban Operation: Post-sale services and city-level operations to extend lifecycle revenue beyond property sales.
• M&A-Led Expansion: Strategic acquisitions (e.g., 2017 Wanda deal) to accelerate geographic and segment reach.
• Portfolio Diversification: Balancing medium-to high-end developments with tourism and commercial assets to mitigate cyclical risks.

For further historical context and an expanded review of Sunac China Holdings Limited - its history, ownership and how it operates financially - see: Sunac China Holdings Limited: History, Ownership, Mission, How It Works & Makes Money

Sunac China Holdings Limited (1918.HK) - Overview

• Core mission: Deliver high-quality residential and urban living experiences to Chinese families by integrating premium resources across development, operations, and services.
• Strategic focus: Maintain real estate development as the core business while building scale and capability in property management, ice & snow operations, and cultural tourism.
• Long-term aim: Become a leading enterprise in China's real estate industry and a top operator/property owner in China's ice & snow and cultural tourism sectors.

• Real estate development: Nationwide project delivery and urban renewal to create comprehensive communities combining residential, commercial and leisure components.
• Property management: Recurring-income model to stabilize cash flow and enhance resident experience across managed assets.
• Ice & snow operations: Build year-round destination assets (ski resorts, winter sports venues) to capture seasonal and tourism-driven revenue growth.
• Cultural tourism: Operate and own theme parks, cultural destinations and hospitality assets to monetize landbank via operating platforms.

• Landbank to asset-cycle integration: Develop, operate, and retain high-quality assets (residential, retail, cultural tourism) to capture development margin and downstream operating income.
• Recurring revenue emphasis: Scale property management and tourism operations to generate stable recurring cashflow and diversify cyclical exposure.
• Resource integration: Combine land, capital, brand and operational capabilities to提升 living standards for families and create city-level destination projects.

• Integrated community projects blending residential, retail, education and leisure to improve resident quality of life and increase asset resilience.
• Investment in ice & snow resorts and winter-sports infrastructure to become a leading operator in China's winter-sports economy.
• Development and operation of cultural tourism parks and hospitality assets to monetize and enhance long-term property values.

• Focus on sustainable development and stakeholder value via debt restructuring, asset sales, and partner joint ventures to stabilize financial profile.
• Commitment to operational transparency and enhancing recurring-income businesses (property management, tourism operations) to reduce sensitivity to development cycles.

Sunac China Holdings Limited (1918.HK) - Mission Statement

• Mission core: Deliver high-quality residential and urban-complex products and services that improve daily life for Chinese families.
• Strategic pillars: Real estate development, ice & snow industry operations, cultural tourism development and property asset operation.
• Value creation: Integrate capital, land, design, operation and cultural IP to enhance asset value and customer experience.

• Leading enterprise in China's real estate industry.
• Leading operator in China's ice & snow industry.
• Leading cultural tourism operator and property owner in China.

• Product & service quality: Standardized design & construction controls, branded service offerings, and post-sale property management to raise living standards.
• Integration of resources: Strategic alliances, M&A and capital structuring to integrate quality land, cultural IP and operational expertise.
• Urban experience: Development of mixed-use and cultural-tourism complexes to create both residential value and destination ecosystems.
• Sustainability & long-term value: Asset-light operations in cultural tourism and property management combined with selective development to balance capital use and enhance stakeholder returns.

• Contracted sales (RMB) and sell-through rates for new launches.
• Rental / recurring income from investment properties and property management fees.
• Occupancy and visitorship metrics for cultural-tourism and ice & snow assets.
• ROE and asset-liability ratio to monitor financial sustainability while executing growth strategies.

Sunac China Holdings Limited (1918.HK) - Vision Statement

• Integrity, honesty, and good faith: the ethical foundation for project delivery, investor relations and regulatory compliance.
• Employee orientation: respect, trust and talent development to sustain operational capability and corporate culture.
• Customer orientation: creating value through professional competence and securing long-term trust via product quality and after-sales services.
• Embrace of change and innovation: continual process, product and business-model innovation to adapt to market cycles.
• Efficient cooperation for win-win outcomes: partnering with governments, investors, contractors and communities to align incentives and share value.

• Quality and compliance: standardized construction and QA processes to reduce defects and warranty costs.
• Customer-centric offerings: product design, branded property management and after-sales services to increase repeat purchase and referral rates.
• Culture and talent: recruitment, training and incentive systems aligned with integrity and collaboration to increase employee retention and productivity.
• Innovation: digital project management, intelligent property services and new business formats to diversify revenue and improve margins.
• Financial discipline: liability management, asset optimization and strategic divestments to improve liquidity and capital structure.