Mission Statement, Vision, & Core Values (2026) of China Life Insurance Company Limited.

Standing tall since 1949 and headquartered in Beijing, China Life Insurance Company Limited - listed on the Hong Kong Stock Exchange as 2628.HK - commands attention with a mission and vision that tie corporate purpose to national development, pledging to be 'the builder of the great rejuvenation of Chinese nation' and 'the guardian of the people's pursuit of happy life'; by 2025 the group has extended its footprint to Hong Kong, Macau, Singapore and Indonesia and reported robust financial strength with HKD 441.797 billion in total assets in H1 2025, while its core values - notably customer-centricity, social responsibility, integrity, innovation, teamwork and prudent operation - drive a commercial strategy that blends traditional Chinese financial culture with product innovation and community engagement, inviting a deeper look at how these principles shape its products, global expansion and role in China's socio-economic ambitions.

China Life Insurance Company Limited (2628.HK) - Intro

• China Life Insurance Company Limited (2628.HK) is a leading life insurance provider headquartered in Beijing, China.
• Established in 1949, the company has grown to become one of the largest insurers in China, offering a comprehensive range of life and health insurance products.
• As of 2025, China Life has expanded its operations internationally, with subsidiaries in Hong Kong, Macau, Singapore, and Indonesia.
• The company is listed on the Hong Kong Stock Exchange under the ticker symbol 2628.HK.
• In the first half of 2025, China Life reported total assets of HKD 441.797 billion, reflecting its strong financial position.
• China Life's mission, vision, and core values guide its strategic direction and corporate culture, emphasizing customer-centricity, innovation, and social responsibility.

• Deliver financial protection and long-term wealth solutions that safeguard families and communities across China and selected international markets.
• Prioritize customer-centric product design, accessible distribution channels, and transparent claims service to build lifelong trust.
• Balance profitability with sustainable risk management to ensure solvency and policyholder security.

• To be the preferred life and health insurer in Greater China and Southeast Asia, recognized for innovation, financial strength, and social contribution.
• Leverage digital transformation to deliver personalized protection and wealth management services at scale.

• Customer-first: policies and services designed around real customer needs and life-stage protection.
• Integrity: transparent underwriting, fair claims handling, and ethical governance.
• Innovation: continuous investment in digital platforms, data analytics, and product development.
• Stewardship: disciplined capital management and long-term responsibility to policyholders and stakeholders.
• Social responsibility: active participation in community welfare, public health initiatives, and disaster relief.

• Strengthen balance-sheet resilience while optimizing product mix toward higher-margin protection and health solutions.
• Accelerate digital distribution and advisory channels to expand reach among younger and urban demographics.
• Deepen international presence in Hong Kong, Macau, Singapore, and Indonesia through targeted products and partnerships.
• Enhance ESG integration across investment portfolios and underwriting practices.

• Governance structure centers on a board with independent directors, risk oversight committees, and actuarial governance to meet regulatory capital standards.
• Capital management prioritizes solvency ratios, liquidity buffers, and conservative asset-liability matching given long-duration life liabilities.
• Investment policy emphasizes diversified fixed-income portfolios, selective equity exposure, and prudent alternative allocations consistent with liability profiles.

• Focus areas: health promotion, elderly care initiatives, poverty alleviation, and insurance awareness campaigns.
• Investment stewardship includes ESG integration into credit selection and engagement with corporate issuers on sustainability practices.
• Policy-level efforts target inclusive protection products for underinsured populations and digital solutions to broaden access.

• Cross-border operations in Hong Kong and Macau support wealth-management and HNW client segments; Southeast Asian subsidiaries expand protection offerings to local markets.
• Distribution channels combine agency networks, bancassurance partnerships, digital platforms, and strategic alliances to diversify sales reach.

China Life Insurance Company Limited (2628.HK) - Overview

• Builder of the great rejuvenation of the Chinese nation - aligning product design, distribution and capital deployment to support large-scale social and economic goals.
• Guardian of the people's pursuit of happy life - delivering life, health, pension and wealth-management solutions that enhance household risk protection and retirement readiness.
• Practitioner of financial culture with Chinese characteristics - integrating traditional Chinese values (family, social harmony, long-termism) into product messaging and service models.
• Contributor to social harmony and tranquility - active in public welfare, disaster relief, public health programs and financial literacy initiatives.

• Products and pricing that prioritize long-term protection and retirement security for China's aging population.
• Distribution strategies emphasizing both digital channels and extensive agency networks to improve penetration across urban and rural markets.
• Capital allocation favoring stable, long-duration investments (bonds, infrastructure, strategic equity stakes) that support macroeconomic development.
• Social responsibility programs that reinforce brand trust and regulatory alignment with state objectives.

• Retirement and pension solutions - scaled to address an aging population: China Life increased pension product AUM and discretionary pension mandates in FY 2022-2023 to expand long-duration liabilities matching.
• Health insurance and critical-illness coverage - growth in health segment outpaced life in certain quarters as post-pandemic demand rose.
• Social-protection partnerships - projects with local governments on poverty alleviation, public health insurance supplements, and disaster relief funding.
• ESG and sustainable investment - rising allocation to green bonds, infrastructure and social-impact investments consistent with national carbon-peak/carbon-neutral goals.

• Large-scale agency and bancassurance distribution to extend protection across demographic cohorts.
• Digital transformation (mobile apps, tele-underwriting, AI-driven claims) to improve access and reduce friction.
• Product innovation emphasizing lifetime protection, annuities and guaranteed-savings solutions.
• Public engagement through charity foundations, health campaigns and financial literacy programs.

China Life Insurance Company Limited (2628.HK) - Mission Statement

• Builder of national rejuvenation: positioning China Life as a strategic participant in China's economic modernization through scale, capital allocation, and long-duration liabilities supporting infrastructure and social programs.
• Guardian of happy life: delivering life, health, pension, and savings products aimed at improving financial resilience for individuals and families across urban and rural markets.
• Practitioner of Chinese financial culture: blending traditional social values-family protection, intergenerational security, communal stability-into product design, distribution and customer engagement.
• Contributor to social harmony and tranquility: participating in poverty alleviation, disaster relief, public health initiatives, and stable pension development to reduce systemic social risk.

• Product strategy - broadened life, health and pension offerings to meet aging demographics and rising middle-class protection needs; emphasis on longevity products and integrated health-insurance solutions.
• Investment strategy - large, diversified asset base supporting long-duration liabilities and participation in infrastructure, green finance and domestic capital markets consistent with national priorities.
• Distribution and digitalization - expanding bancassurance, agency, and digital channels to increase penetration in lower-tier cities and improve accessibility.
• Social programs - targeted poverty-relief underwriting, disaster-response funds, and public health partnerships aligned with corporate social responsibility commitments.

China Life Insurance Company Limited (2628.HK) Vision Statement

• Integrity and transparency in all operations, with governance practices aligned to international standards and regular public disclosures.
• Customer-centric solutions that prioritize protection, retirement security, and wealth accumulation tailored to evolving demographic needs.
• Continuous innovation to introduce digital distribution, data-driven underwriting, and new product archetypes responding to aging populations and rising health awareness.
• Active social responsibility through large-scale public welfare programs, health promotion, and disaster relief participation.
• Collaborative teamwork across regional business units to ensure consistent service delivery and knowledge sharing.

• Board oversight and compliance frameworks prioritize fiduciary duties, anti-fraud measures, and transparent disclosure to regulators and investors.
• Risk-management architecture aligns investment, actuarial, and underwriting controls to preserve solvency and policyholder interests.

• Product mix emphasizes life protection, annuities, and health insurance designed to meet aging-population needs and rising healthcare costs.
• Digital service enhancements (mobile apps, online claims, telehealth tie-ins) reduce friction and improve retention among younger and tech-savvy segments.

• Investments in insurtech and data analytics accelerate personalized pricing and faster claims processing.
• Strategic piloting of value-added services - wellness programs, chronic-care management - to expand lifetime customer value.

• China Life deploys corporate social responsibility programs focused on health education, poverty alleviation, and disaster relief, committing resources and staff volunteer hours annually.
• Insurance-for-all initiatives aim to broaden coverage penetration in underserved regions, supporting national social stability goals.

• People-oriented policies emphasize training, agent professionalization, and internal mobility to sustain institutional knowledge and morale.
• Cross-functional teams drive product rollout and digital transformation, reinforcing collaborative culture.

• Conservative asset-liability management targets maintain capital adequacy while seeking yield in a low-rate environment.
• Customer-facing practices (transparency in fees, clear policy documentation) strengthen trust and reduce complaint incidence.

• Balanced growth strategy combines core life insurance business expansion with selective overseas and bancassurance partnerships.
• Continuous process optimization and performance metrics (persistency rates, lapse ratios, claim settlement times) guide incremental improvement.

• China Life (Overseas) emphasizes: prudent operation, trustworthy service, people-oriented principle, harmonious development, active progression, and innovation - integrating local market adaptation with parent-company standards.
• Local entities pursue tailored products and partnerships while sharing technology and actuarial expertise from the group.