Mission Statement, Vision, & Core Values (2026) of China Overseas Property Holdings Limited.

Born in Hong Kong in 1986 and expanding into Mainland China in 1991, China Overseas Property Holdings Limited (Stock Code: 2669.HK, listed on 23 October 2015) manages a sprawling portfolio of 2,301 property projects across 163 cities with a total gross floor area of 436.1 million sqm as of 30 June 2025; guided by the mission 'We Manage Happiness' and the brand concept 'Building Happiness and Leading the Trend,' COPHL leverages over 30 years of Hong Kong property management experience to pursue its vision of becoming the global 'No.1 Butler' with 'Brilliance in Five Competencies' - service, product, market, technology and organization - while embedding core values of Customer-Orientation, Quality Assurance, Value Creation, Integrity, Professionalism, Harmony and meticulous attention to detail to deliver sustainable, high-quality asset management and elevate living standards for owners and residents.

China Overseas Property Holdings Limited (2669.HK) - Intro

• Parent: China Overseas Holdings Limited; ultimate shareholder: China State Construction Engineering Corporation.
• Listing: HKEx Main Board, stock code 2669.HK (since 23 Oct 2015).
• Operational footprint (30 Jun 2025): 2,301 projects | 163 cities | 436.1 million sqm GFA.

• Deliver safe, reliable, high-quality property management services that enhance asset value and resident well-being.
• Support sustainable urban living through professional operations, technology adoption, and service innovation.

• Be a leading integrated property services provider in Greater China, recognized for excellence, innovation, and sustainability.
• Create long-term value for stakeholders by expanding service coverage and deepening service portfolios across residential, commercial, and mixed-use assets.

• Professionalism - standardized operations, compliance, and continuous staff training.
• Integrity - transparent governance, ethical conduct, and accountability to clients and investors.
• Customer-centricity - responsiveness, personalized services, and quality-of-life improvement for occupants.
• Innovation - digital transformation, smart community solutions, and process optimization.
• Sustainability - energy-efficient operations, green certifications, and community wellbeing initiatives.

• Scale and coverage: increase managed GFA and number of cities while optimizing project mix (residential vs. commercial).
• Service diversification: grow revenue streams from community value-added services, asset management, and urban services.
• Operational excellence: boost gross margin and reduce service complaints through standardization and tech-enabled workflows.
• ESG and green credentials: target higher adoption of energy-management systems and green building certifications across managed portfolio.

China Overseas Property Holdings Limited (2669.HK) - Overview

• Brand concept: 'Building Happiness and Leading the Trend' - focusing on creating safe, comfortable and community-oriented living and working environments while setting elevated industry benchmarks.
• Experience transfer: Integrates over 30 years of property management know-how from Hong Kong into Mainland China operations, adapting service standards to local contexts while preserving premium quality control.
• Customer-centric focus: Prioritizes resident satisfaction, responsive service delivery, and lifecycle property solutions that meet evolving owner and tenant expectations.
• Operational ethos: Guided by 'Quality and Enthusiasm' - striving for excellence, professionalism, and staff engagement across front-line and back-office teams.
• Sustainable growth: Commits to balanced, long-term value creation for stakeholders through disciplined expansion, service diversification, and ESG-conscious practices.

• Service excellence - standardization, digitalization and training to raise service quality metrics and Net Promoter Scores.
• Business scale - expanding managed GFA and project portfolio in tiered-city markets while maintaining service quality.
• Value creation - developing fee-based revenue streams (property management, community value-added services, commercial facilities management) for predictable cash flow.
• ESG integration - energy-efficient operations, green building practices, and community well-being programs to align with sustainability commitments.

• Deliver consistent quality through standardized SOPs, digital platforms (resident apps, online facilities booking, reporting), and regular training.
• Enhance community happiness via programs for elderly care, family activities, environmental initiatives and safety management.
• Drive steady margin expansion by scaling fee-based businesses, optimizing operating costs and introducing premium service tiers.

• Customer satisfaction targets: continuous improvement in satisfaction indices and complaint resolution times.
• GFA growth target: incremental annual increases through new mandates and cross-selling to related China Overseas Group projects.
• Sustainability KPIs: energy and water intensity reduction, waste management improvements, and increased certifications for managed properties.

China Overseas Property Holdings Limited (2669.HK) - Mission Statement

• Deliver consistently high customer satisfaction across residential, commercial and mixed-use assets.
• Expand asset-management capabilities to capture fee-based recurring revenue and improve capital efficiency.
• Leverage technology and data to enhance predictive maintenance, energy efficiency and personalized resident services.
• Foster employee capability through training, sub-brand development and cross-functional excellence.
• Commit to sustainable, healthy, and balanced growth aligned with global ESG standards.

• Service: Best-in-class customer experience, aiming for industry-leading Net Promoter Score (NPS) and resident retention rates.
• Product: Diverse, branded service offerings (residential, commercial, community value-adds) with clear sub-brand positioning.
• Market: National and selective international expansion, deepening penetration in core urban clusters.
• Technology: Platform-driven operations (IoT, AI, mobile apps) to reduce operating costs and improve response times.
• Organization: Scalable structure, robust governance and talent systems to support rapid but quality growth.

• Service Innovation - deploy app-driven resident services, 24/7 butler platforms and tailored premiums for sub-brand communities.
• Asset Management - build fee-bearing asset management solutions for investors, increasing recurring revenue share and improving ROIC.
• Technology Integration - roll out IoT sensor networks, predictive maintenance algorithms and energy-management dashboards to cut OPEX and improve asset lifecycles.
• Talent & Organization - scale training programs to raise service consistency, with career tracks for frontline butlers, community managers and technical specialists.
• Sustainability - implement green operations (waste reduction, energy efficiency) and community health standards to meet stakeholders' ESG expectations.

China Overseas Property Holdings Limited (2669.HK) - Vision Statement

• Customer-Orientation: place residents and clients at the center of service design and delivery
• Quality Assurance: pursue rigorous standards and continuous improvement in operations
• Value Creation: generate measurable, sustainable returns for customers, employees and shareholders
• Integrity: operate transparently and ethically across all business dealings
• Professionalism: deliver services with technical competence, trained personnel and disciplined processes
• Harmony: foster collaborative relationships among clients, staff and partners
• Attention to Details: ensure every aspect of property management meets high standards

• Scale and footprint: expand managed portfolio while improving service consistency
• Recurring revenue quality: shift mix toward stable management fees and value-added services
• Technology enablement: deploy smart-community platforms, IoT and data analytics to raise service efficiency and customer satisfaction
• Talent & culture: invest in training, certification and culture programs to embed professionalism and integrity

• Customer-Orientation: Net Promoter Score (NPS) and customer satisfaction improvements targeted annually
• Quality Assurance: audit pass-rates, incident response time, and service SLA compliance
• Value Creation: growth in recurring fee income and ancillary service take-up rates
• Integrity: governance metrics, compliance training completion and transparent reporting cycles
• Professionalism: staff certification rates, training hours per employee, and staff retention
• Harmony: stakeholder engagement indices and labor relations metrics
• Attention to Details: facility inspection pass-rates and preventive maintenance completion ratios