Mission Statement, Vision, & Core Values (2026) of Qingdao TGOOD Electric Co., Ltd.

Stand at the crossroads of ambition and scale with Qingdao TGOOD Electric Co., Ltd., the pioneering GEM-listed manufacturer (stock code 300001) whose mission to 'continuously innovate and pursue excellence' underpins a global footprint: a market capitalization of RMB 8.8 billion, a workforce of over 1,800 employees across 13 functional departments and 7 business units serving 20 Chinese regions, and a sprawling network of more than 100 subsidiaries and 10 major R&D centers holding over 1,000 patents; TGOOD pairs a bold vision-to be 'number one in prefabricated electric power distribution systems globally'-with concrete scale in manufacturing (annual capacities of 3 million freezers, 3 million refrigerators, 5 million home appliances, 4 million washing machines, 1 million electric vehicles and 10,000 Internet-based vending machines) and a marketing reach across 100 countries and regions, while grounding its strategy in core values like integrity, high performance, entrepreneurial drive and a commitment to challenge the status quo.

Qingdao TGOOD Electric Co., Ltd. (300001.SZ) - Intro

• Core businesses: prefabricated substations, high/low-voltage switchgear, integrated energy systems, digital substations.
• Scale & capabilities: factory automation, mass production lines, and modular product platforms to support rapid deployment.
• Innovation: cross-disciplinary R&D centers focused on power electronics, smart grids, energy storage, and IoT integration.

• To provide safe, reliable, and intelligent power distribution solutions that enable stable energy supply for industry, cities, and communities.
• To drive electrification and digitalization through modular, scalable equipment and system-level integration.

• To be a global leader in intelligent power infrastructure, delivering net-zero-ready solutions and resilient grid technologies across five continents.
• To expand market leadership by leveraging R&D, patents, and a global service network to reach new utility and commercial customers.

• Safety first - embedding rigorous quality, testing, and compliance in every product line.
• Customer centricity - tailoring modular solutions and lifecycle services to regional grid needs.
• Innovation-driven - investing in R&D (10+ centers) and maintaining a patent portfolio (1,000+ patents).
• Operational excellence - optimizing production capacity across millions of units and ensuring delivery reliability.
• Global responsibility - expanding sustainable practices and low-carbon solutions through international deployment.

• R&D intensity: sustain investments across 10 major centers to grow patent base and shorten product development cycles.
• Market expansion: deepen presence in 100 countries while strengthening service hubs in priority regions among the 20 domestic regions served.
• Production scalability: leverage modular manufacturing to maintain high-volume output (multi-million unit-scale lines) and support electrification sectors, including EVs and intelligent vending solutions.

Qingdao TGOOD Electric Co., Ltd. (300001.SZ) - Overview

Qingdao TGOOD Electric Co., Ltd. (300001.SZ) positions its corporate identity around a clear mission: 'continuously innovate and pursue excellence, serving global clients with high-quality products.' This mission drives strategic priorities across technology development, customer service, international expansion, and operational quality control.

• Continuous innovation: sustained R&D investment to maintain competitive product pipelines and systems integration capabilities.
• Pursuit of excellence: formal quality-management systems, third-party certifications, and KPIs tied to product reliability and customer satisfaction.
• Serving global clients: project delivery, after-sales support and supply-chain logistics targeted to cross-border power infrastructure, EV charging, and distribution automation markets.
• High-quality products: focus on durability, compliance with international standards and lifecycle service offerings.

The mission is reflected in measurable organizational commitments and outcomes:

Vision - where Qingdao TGOOD aims to go:

• Be a leading global supplier of intelligent power-distribution and EV-charging systems with technology-driven differentiation.
• Establish long-term partnerships with utilities, municipalities and private operators worldwide.
• Shift toward integrated energy solutions that combine hardware, software and services for decarbonization and grid modernization.

Core values that operationalize mission and vision:

• Customer-centricity: designing solutions around customer outcomes and field performance metrics.
• Innovation culture: allocating R&D budgets, protecting IP and accelerating pilot-to-scale commercialization.
• Quality & reliability: adherence to international standards, warranty frameworks and continuous improvement loops.
• Integrity & compliance: transparent governance as a listed company and adherence to regulatory requirements in target markets.
• Sustainability: developing energy-efficient products and enabling clients' decarbonization goals.

Operational levers that translate mission into measurable performance include targeted R&D investment, strategic partnerships, modular product platforms for quicker rollouts, and service-level commitments tied to uptime and mean-time-to-repair metrics. For deeper historical context and corporate background, see Qingdao TGOOD Electric Co., Ltd.: History, Ownership, Mission, How It Works & Makes Money.

Qingdao TGOOD Electric Co., Ltd. (300001.SZ) - Mission Statement

Qingdao TGOOD Electric Co., Ltd. (300001.SZ) articulates a mission centered on delivering prefabricated electric power distribution systems that combine rapid deployment, industrial-grade reliability, and global-standard safety. The mission frames operational priorities across R&D, manufacturing, and after-sales services to support customers in utilities, industrial parks, commercial buildings, and renewable-energy projects.

Vision Statement

TGOOD envisions becoming 'the number one in prefabricated electric power distribution systems globally.' This vision underpins aggressive targets in market share, technology leadership, and international expansion.

• Market leadership ambition: target to lead in both domestic and global prefabricated distribution system market share.
• Technological differentiation: prioritize modular design, digital monitoring, and factory-assembled substations to reduce onsite installation time and lifecycle cost.
• Customer-centric performance: aim to increase customer satisfaction through faster deployment, higher uptime, and integrated service contracts.
• Global reach: expand exports, overseas project delivery, and localized partnerships to convert domestic expertise into international market share.

Key quantitative context (operational, financial, and market metrics):

Strategic pillars that operationalize the vision:

• Product specialization - deepen leadership in factory-prefabricated distribution, compact GIS/MV solutions, and containerized substations.
• Innovation investment - scale digital monitoring, IoT-enabled predictive maintenance, and standardized modular platforms to shorten lead times.
• Quality and certification - achieve and maintain international certifications (IEC, ISO) to lower barriers in target export markets.
• Global commercial footprint - pursue joint ventures, EPC partnerships, and local assembly centers to increase responsiveness and localization.
• After-sales ecosystem - expand O&M contracts and digital service offerings to convert equipment sales into long-term revenue streams.

Operational targets tied to 'number one' ambition (quantifiable milestones):

• Increase export revenue share from ~25% to 40% within 5 years through targeted market entries and partner networks.
• Achieve top-3 market share in at least three overseas regions (Southeast Asia, Africa, Latin America) by unit shipments.
• Raise R&D intensity from ~4.5% to 6% of revenue to accelerate product digitalization and efficiency gains.
• Reduce average onsite installation time for prefabricated substations by 30% through modular standardization and pre-commissioning.

Financial and operational levers to support the vision:

Metrics for tracking progress toward the vision:

• Annual unit shipments of prefabricated substations and MV packages.
• Export revenue and number of active overseas projects.
• R&D patents filed and modular product families launched.
• Average project delivery time and first-year equipment uptime.
• Service contract renewal rates and recurring revenue growth.

Contextual strategic moves and recent indicators:

• Recent increases in export contracts and EPC activity illustrate progress toward global footprint expansion.
• Investment in digital monitoring and factory pre-assembly has reduced field commissioning times on pilot projects by measurable margins (pilot reductions reported at ~20-30%).
• Maintaining international certifications has opened tenders in regulated overseas markets, contributing to the ~25% export share baseline.

Further reading on financial underpinnings and investor-focused metrics: Breaking Down Qingdao TGOOD Electric Co., Ltd. Financial Health: Key Insights for Investors

Qingdao TGOOD Electric Co., Ltd. (300001.SZ) - Vision Statement

• Integrity: embedding ethical conduct and transparent reporting across procurement, project delivery, and investor relations.
• Passion for all we do: mobilizing R&D, field services, and customer success teams to accelerate product development and deployment.
• High performance: setting operational KPIs tied to uptime, delivery timelines, and customer satisfaction.
• Entrepreneurial: cultivating new business models in smart charging, microgrids, and energy storage.
• Focused and decisive: streamlined governance for rapid commercial decisions and project approvals.
• Challenging the status quo: continuous improvement in efficiency, digitalization, and lifecycle cost reduction.

• Governance & compliance: formalized policies, audit routines, and transparent investor disclosures to uphold integrity.
• Safety-first operations: standardized HSE procedures across manufacturing and on-site installations to reduce incidents and downtime.
• Performance metrics: KPIs for project delivery (on-time rate target >95%), product reliability (MTBF targets), and customer NPS.
• Innovation pipeline: sustained R&D investment (targeting ~4-6% of annual revenue) to advance power electronics, software platforms, and integrated solutions.
• Collaboration & diversity: cross-functional teams, partner ecosystems, and regional hubs to accelerate commercial rollout.

• Scaling quality while expanding volume - maintaining high performance and accountability as installations grow.
• Risk-aware entrepreneurship - piloting new services (V2G, microgrids) while preserving financial discipline.
• Transparent stakeholder engagement - using rigorous disclosure and honest communication to build mutual trust with investors, customers, and regulators.