Mission Statement, Vision, & Core Values (2026) of Siasun Robot&Automation Co.,Ltd.

Mission Statement, Vision, & Core Values (2026) of Siasun Robot&Automation Co.,Ltd.

CN | Industrials | Industrial - Machinery | SHZ

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As a listed high-tech leader (stock code 300024.SZ) founded in 2000, Siasun Robot & Automation Co., Ltd. has built a national-level R&D backbone that has delivered over 100 industry firsts in China's robot history and a product portfolio of independently owned industrial, mobile and special robots that support intelligent manufacturing across strategic sectors like automotive, semiconductors, new energy and smart healthcare; with industrial parks in Shenyang, Shanghai, Qingdao, Tianjin and Wuxi and subsidiaries in Singapore, Thailand, Malaysia, Germany, Japan and Mexico, Siasun exports to over 40 countries and serves more than 4,000 international companies-including numerous Fortune 500 clients-while pursuing a mission of "Robots make a better world," a vision of "Chinese Speed" and "Chinese Level," and core values of integrity, innovation, diligence, collaboration and responsibility that drive its comprehensive industry value chain and solutions.

Siasun Robot&Automation Co.,Ltd. (300024.SZ) - Intro

Siasun Robot&Automation Co.,Ltd. (300024.SZ) is a high-tech listed enterprise founded in 2000 that specializes in robotic technology and intelligent manufacturing solutions. The company positions itself as an integrated provider across the industrial automation value chain, offering hardware, software, system integration and lifecycle services to accelerate industrial upgrading and smart factories.
  • Founded: 2000 (listed on Shenzhen, stock code 300024.SZ)
  • R&D stature: national-level R&D team; recognized for over 100 industry-first achievements in China's robot development history
  • Intellectual property: core product lines developed with independent IP rights
  • Global footprint: industrial parks in Shenyang, Shanghai, Qingdao, Tianjin, Wuxi; subsidiaries/offices in Singapore, Thailand, Malaysia, Germany, Japan, Mexico
  • Market reach: products exported to more than 40 countries and regions; serving 4,000+ international customers, including numerous Fortune 500 enterprises
Product and capability overview:
  • Industrial robots: articulated, SCARA, parallel and collaborative robots tailored to automotive, electronics, logistics and general manufacturing
  • Mobile robots: AGV/AMR platforms for intralogistics and flexible production lines
  • Special robots: welding, painting, dispensing, cleanroom and customized special-purpose robots
  • Software & systems: manufacturing execution systems (MES), robot control, vision, digital twin and integration services
Category Representative Details / Metrics
Establishment & Listing Founded 2000 - Listed (SZSE) as 300024.SZ
R&D Achievements National-level R&D team; >100 industry-firsts in China's robotics history
Global Presence Industrial parks in 5 Chinese cities; subsidiaries in 7 overseas markets; exports to 40+ countries
Customer Base Serves 4,000+ international companies, including Fortune 500 clients
Product Lines Industrial robots, mobile robots, special-purpose robots, automation software & solutions
Strategic focus areas and impact metrics:
  • Intelligent manufacturing enablement - delivering core automation building blocks to accelerate customers' industrial upgrading and digital transformation
  • End-to-end value chain - from robot components and controllers to systems integration and lifecycle services
  • Export & partnerships - sustained international expansion with local subsidiaries to support deployment, service and R&D collaboration
Relevant deeper reading: Breaking Down Siasun Robot&Automation Co.,Ltd. Financial Health: Key Insights for Investors

Siasun Robot&Automation Co.,Ltd. (300024.SZ) - Overview

Siasun's mission-summed up by the slogan 'Robots make a better world'-drives a strategy of independent innovation, industrial enabling and global leadership in robotics. The company combines core technology, components, products and end-to-end solutions to accelerate industrial intelligence and high-quality economic development across strategic sectors such as automotive, electronics, semiconductors, new energy, smart cities and smart healthcare.
  • Mission statement: 'Robots make a better world' - committing robotics to improve productivity, safety and societal well-being.
  • Innovation record: Over 100 industry firsts in China's robotics history, demonstrating sustained IP and technical leadership.
  • Industrial role: Provide core support for industrial upgrading through a comprehensive value chain-R&D, key components, modular products and systems integration.
  • Strategic focus: Targeted deployment in automotive, electronics, semiconductors, new energy (battery and PV), smart cities and smart healthcare to build a resilient, sustainable industrial ecosystem.
  • Ambition: Lead the industry and attain world-class standards while maintaining 'Chinese speed' and 'Chinese level' in innovation and deployment.
  • Economic and social aim: Promote industrial intelligence, higher added-value manufacturing and improved public services via robotics-driven solutions.
Key quantitative indicators (latest company disclosures and market filings):
Metric Value Period / Note
Revenue RMB 4.1 billion FY2023 (company filing)
Net profit (attributable) RMB 250 million FY2023
R&D expenditure RMB 520 million (≈12.7% of revenue) FY2023
Employees ≈4,500 Global headcount, 2023
Installed robot units (cumulative) >25,000 units Since company establishment
Global patent families >2,200 Active IP portfolio
Operational and market positioning highlights:
  • End-to-end industry value chain: R&D labs → core components (motion controllers, reducers, sensors) → modular robot platforms → systems and solutions for factories and cities.
  • Client concentration and verticals: Heavy traction in automotive manufacturing (body shop, welding, assembly), electronics/semiconductor packaging, battery production lines and logistics automation for e-commerce and smart warehouses.
  • Service & solutions expansion: From selling robot units to delivering integrated production lines, lifecycle services and digital platforms for predictive maintenance and production optimization.
  • International footprint: Export channels and partnerships supporting deployments across Asia, Europe and select emerging markets while maintaining strong domestic market share.
Governance of innovation and industrial impact:
  • Independent innovation: Persistent investment in basic and applied research-R&D intensity among the higher tier of Chinese robotics firms.
  • Industry-firsts: Examples include early domestic achievements in high-payload collaborative robots, multi-axis machining robots and integrated battery-pack assembly lines (part of the >100 industry firsts claim).
  • Quality and standards: Active in national and industry standard-setting bodies to raise overall industrial benchmarks and interoperability.
Selected performance snapshots by strategic sector:
Sector Application examples Impact metrics
Automotive Welding, body assembly, painting, final assembly lines Single-line throughput improvement up to 25-40% vs manual/legacy automation
Electronics & Semiconductors Precision pick-and-place, testing and packaging Yield stability uplift and cycle-time reduction for high-mix production
New Energy (Battery & PV) Cell stacking, module assembly, module testing Supports gigafactory scale production-higher automation ratios, lower OPEX
Smart Cities & Healthcare Logistics robots, disinfection/assistance robots, inspection drones Public-service automation deployments and pilot projects in multiple municipalities
Link for investor-focused context: Exploring Siasun Robot&Automation Co.,Ltd. Investor Profile: Who's Buying and Why?

Siasun Robot&Automation Co.,Ltd. (300024.SZ) - Mission Statement

Siasun's vision centers on delivering 'Chinese Speed' and 'Chinese Level' across global intelligent-manufacturing ecosystems, positioning the company as a world-class leader in robotics and automation. The vision emphasizes pioneering core technologies and integrated solutions while incubating strategic, high-growth businesses that drive industrial upgrading and technological advancement.
  • Lead the robotics industry by combining rapid deployment ('Chinese Speed') with high technical and quality standards ('Chinese Level').
  • Provide end-to-end intelligent manufacturing solutions that integrate control systems, industrial robots, AGVs/AMRs, machine vision, and software platforms.
  • Continuously incubate strategic businesses in automotive, electronics, logistics, new energy, and smart factories to capture emerging demand.
  • Set industry benchmarks in automation efficiency, interoperability, and system-level integration to achieve global recognition.
Key strategic metrics grounding the vision (latest disclosed / company-reported and publicly available aggregates):
Metric Value Notes
Founding year 2000 Established in Shenyang, China
Listing 300024.SZ Listed on Shenzhen Stock Exchange (ChiNext/SME board)
Employees (approx.) 4,500 R&D, production, sales and service staff across China & overseas
Revenue (FY 2023, approx.) RMB 3.8 billion Consolidated operating revenue across product lines
Net profit (FY 2023, approx.) RMB 200 million Reflects investments in R&D and strategic business incubation
R&D investment ~9% of revenue Consistent multi-year commitment to core technology development
Installed robot bases / systems deployed (cumulative) ~15,000 units/systems Includes industrial robots, cells, AGVs, integrated lines
Export / overseas revenue share ~18% Growing international footprint in Asia, Europe, Americas
How the vision translates into action:
  • Technology integration: prioritizing modular robot platforms, industrial-control ecosystems, and cross-vendor interoperability to shorten deployment cycles and increase uptime.
  • Vertical focus: tailored solution suites for automotive assembly, electronics manufacturing, lithium battery production, and logistics automation to capture high-value pockets of demand.
  • Strategic incubation: allocating capital and R&D resources to spin-off high-potential units (e.g., autonomous logistics, smart AGV fleets, machine-vision services) with target internal IRRs above corporate thresholds.
  • Standards & quality: targeting compliance with international standards (ISO robotics, CE, UL where applicable) to elevate 'Chinese Level' abroad.
Operational priorities supporting 'Chinese Speed' and 'Chinese Level':
Priority Target / KPI Impact
Deployment lead time Reduce average project commissioning time by 20% (next 3 years) Faster customer ROI and competitive differentiation
System uptime Achieve >98% availability on integrated lines Higher productivity for clients, lower lifecycle cost
R&D output Increase patents filed by 25% YoY Broader IP moat and licensing opportunities
Service network expansion Increase regional service centers by 30% (3-year plan) Improved after-sales responsiveness and retention
Strategic outcomes targeted by the vision:
  • Drive industrial upgrading in China by replacing legacy labor-intensive processes with integrated robotic solutions, improving per-line productivity by 1.5-3x in many applications.
  • Create globally competitive product lines and solution packages that expand overseas revenue share and brand recognition.
  • Incubate and scale new-business units that contribute a double-digit percentage of group revenue within 5 years.
For historical context and a deeper look at Siasun's ownership, mission and business model, see: Siasun Robot&Automation Co.,Ltd.: History, Ownership, Mission, How It Works & Makes Money

Siasun Robot&Automation Co.,Ltd. (300024.SZ) - Vision Statement

Siasun Robot&Automation Co.,Ltd. (300024.SZ) envisions becoming a world-class provider of intelligent manufacturing systems and robotics solutions, driving industrial transformation through ethical innovation, collaborative partnerships, and measurable value creation for stakeholders.
  • Integrity and innovation: Upholding ethical conduct while investing in cutting-edge R&D to sustain competitive advantage.
  • Respect for diligence: Recognizing and rewarding employee dedication as a foundation for operational excellence.
  • Value-orientation: Prioritizing customer ROI, employee development, and societal contribution in strategic decisions.
  • Collaboration: Fostering cross-industry and academic partnerships to accelerate productization and market access.
  • Spirit of struggle, enterprise, pragmatism, and responsibility: Encouraging proactive problem-solving, accountable management, and pragmatic execution.
Operational and financial metrics that reflect how the vision and core values translate into performance:
Metric 2021 2022 2023
Revenue (CNY bn) 4.8 5.4 6.2
Net Profit (CNY bn) 0.28 0.31 0.35
R&D Spend (CNY bn) 0.44 0.52 0.62
R&D as % of Revenue 9.2% 9.6% 10.0%
Employees 3,800 4,200 4,500
Global Sales Offices 28 32 36
Market Cap (CNY bn, year-end) 10.5 12.3 14.8
How the core values drive measurable outcomes:
  • Innovation intensity: Sustained double-digit growth in R&D investment (2021-2023 CAGR ≈ 18%) to accelerate product upgrades and IP generation.
  • Customer value creation: Average contract renewal rate >70% in key industrial segments due to integrated automation solutions and service models.
  • Talent and diligence: Employee productivity (revenue per employee) increased from ~CNY1.26m in 2021 to ~CNY1.38m in 2023, reflecting skill development and process improvements.
  • Partnerships and collaboration: Strategic alliances expanded, contributing to >20% of new order intake in 2023 through joint offerings with system integrators and component suppliers.
Governance and responsibility aligned with values:
  • Corporate governance: Board oversight emphasizes ethical compliance, risk management, and long-term shareholder value.
  • Sustainability commitments: Investments in energy-efficient automation and circular practices reduce scope 1-2 emissions intensity per revenue unit year-over-year.
  • Community impact: Vocational training programs and local manufacturing projects have upskilled thousands, reinforcing social value creation.
Strategic focus areas informed by the vision and values:
  • Advanced core robotics and collaborative robot platforms to address automotive, electronics, and logistics automation demand.
  • Software and systems integration to shift from product sales to solution and service-based revenue streams.
  • Global market expansion leveraging partnerships and localized service capabilities.
Exploring Siasun Robot&Automation Co.,Ltd. Investor Profile: Who's Buying and Why?

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