Beijing SuperMap Software Co., Ltd. (300036.SZ) Bundle
Founded by GIS experts in 1997, Beijing SuperMap Software Co., Ltd. has grown into a global geospatial powerhouse that today employs more than 4,000 staff and generates about 1.7 billion RMB (260 million USD) in annual revenue, ranking first in the Chinese GIS market and extending its footprint to over 50 countries with end users in more than 100 countries; through a comprehensive product portfolio-Desktop GIS, Service GIS, Component GIS and Mobile GIS-and a mission to "Innovate IT Value with Geo-intelligence" and vision to "Create Cutting-edge Technologies constantly, Light up Every Corner of the Planet with Geo-intelligence," SuperMap weaves innovation, integrity, collaboration and customer centricity into solutions that turn spatial data into actionable intelligence for industries worldwide.
Beijing SuperMap Software Co., Ltd. (300036.SZ) - Intro
Beijing SuperMap Software Co., Ltd. (300036.SZ) was founded in 1997 by a group of GIS experts and researchers committed to developing advanced Geographic Information System (GIS) platform software for global customers. Over nearly three decades the company has scaled from a research team into a market leader in geospatial software, combining product R&D, platform engineering, and industry solutions. Overview and key facts- Founded: 1997 by GIS experts and researchers.
- Employees: >4,000 staff.
- Annual revenue: ~1.7 billion RMB (~260 million USD).
- Market position: Ranked #1 in the Chinese GIS market.
- Global footprint: Presence in 50+ countries; end users in 100+ countries.
- Product portfolio: Desktop GIS, Service GIS, Component GIS, Mobile GIS, plus industry solutions.
- Mission: 'Innovate IT Value with Geo-intelligence' - leveraging geospatial intelligence to create IT value across industries.
- Vision: 'Create Cutting-edge Technologies constantly, Light up Every Corner of the Planet with Geo-intelligence' - aiming for continuous technological leadership and global impact.
- Strategic focus areas: core GIS platform development, cloud-native GIS services, vertical industry solutions (government, utilities, transportation, urban planning, telecom, natural resources), and international market expansion.
- Innovation: sustained R&D investment and frequent platform upgrades to maintain technology leadership.
- Customer-centricity: tailored solutions for government and enterprise to maximize application value.
- Collaboration: partnerships with academic institutions, industry integrators, and global customers.
- Integrity and social responsibility: data security, compliance, and contributions to smart city and public sector projects.
- Talent-driven growth: emphasis on recruiting GIS scientists, engineers, and solution architects.
| Category | Primary Offerings | Main Use Cases |
|---|---|---|
| Desktop GIS | SuperMap Desktop, spatial analysis tools, mapping editors | Cartography, spatial analysis, data visualization |
| Service GIS | GIS server, cloud-native GIS services, web GIS | Enterprise GIS platforms, data sharing, OGC/REST services |
| Component GIS | SDKs, APIs for integration, embedded GIS components | Custom application development, vertical integrations |
| Mobile GIS | Field data collection apps, offline mapping, GPS integration | Field operations, utilities inspection, asset management |
- Reported annual revenue: ~1.7 billion RMB (~260 million USD).
- Employee base: over 4,000, supporting R&D, sales, implementation, and customer support.
- Geographic reach: active business in 50+ countries; end-user adoption across 100+ countries and regions.
- Public listing: traded as 300036.SZ, supporting capital for R&D and global expansion.
| Metric | Value |
|---|---|
| Year founded | 1997 |
| Employees | >4,000 |
| Annual revenue (approx.) | 1.7 billion RMB (~260 million USD) |
| Countries with presence | >50 |
| End-user countries/regions | >100 |
| Stock code | 300036.SZ |
Beijing SuperMap Software Co., Ltd. (300036.SZ) - Overview
Mission Statement- Innovate IT Value with Geo-intelligence - Beijing SuperMap Software Co., Ltd. positions geospatial intelligence (GIS) as the core engine to enhance information technology and enterprise decision-making.
- The mission emphasizes integrating spatial data, analytics, cloud-native GIS platforms, and AI-driven geospatial services to deliver actionable insights across government, utilities, transportation, natural resources, urban management, and enterprise sectors.
- "Geo-intelligence" guides product strategy toward interoperable map engines, 3D city platforms, multi-cloud deployment, and industry-specific GIS applications that underpin digital transformation projects.
- This mission supports SuperMap's global expansion, aiming to provide high-value GIS solutions for international clients while maintaining strong domestic market leadership.
- To be a global leader in geospatial software and services, enabling data-driven decisions through seamless spatial intelligence integration into IT ecosystems.
- To scale advanced GIS capabilities-real-time spatial analytics, 3D visualization, and smart-city digital twins-across public and private sectors worldwide.
- To continue accelerating platform innovation (cloud, edge, AI) so customers convert spatial data into measurable business value and operational resilience.
- Innovation - sustained high R&D investment to sustain leadership in map engines, spatial databases, and cloud-native GIS.
- Customer-centricity - delivering configurable, industry-tailored GIS solutions that align with client KPIs and digital roadmaps.
- Open collaboration - promoting standards, interoperability, and ecosystem partnerships with cloud providers, hardware vendors, and system integrators.
- Integrity & sustainability - ethical data handling, compliance with regulations, and solutions that support environmental and urban sustainability goals.
- Product roadmap calibrated to "Geo-intelligence" - investment in 3D city, real-time location analytics, remote-sensing integration, and spatial AI toolkits.
- Industry programs - targeted solutions for government GIS, utilities asset management, transportation scheduling and monitoring, and smart-park/industrial digital twins.
- Global footprint - channel and partnership expansion in Southeast Asia, Middle East, Europe, Africa, and Latin America to deliver GIS platforms and services internationally.
| Metric | Value | Notes / Year |
|---|---|---|
| Revenue | RMB 2.12 billion | FY2023 (consolidated) |
| Net Profit (attributable) | RMB 230 million | FY2023 |
| R&D Expense | RMB 420 million | FY2023 (~19.8% of revenue) |
| Employees | ≈ 3,800 | End of FY2023 (R&D & field) |
| Market Capitalization | RMB 35.2 billion | Approx. snapshot (end 2024) |
| Export & Overseas Revenue | ~15% of revenue | FY2023 - growing via international projects |
| Major Product Lines | SuperMap GIS Engine, 3D City Platform, Cloud GIS, Spatial Big Data | Platform & industry suites |
- R&D allocation: sustained ~18-22% of revenue invested in R&D, enabling frequent platform releases and new modules (3D, real-time analytics, AI-enabled tools).
- Customer growth: double-digit CAGR in government and smart-city contracts over the past 3 years, driven by turnkey digital twin and urban management projects.
- Internationalization: overseas contracts and channel partnerships steadily increasing share of revenue, supported by local deployment capabilities and cloud partnerships.
Beijing SuperMap Software Co., Ltd. (300036.SZ) - Mission Statement
Beijing SuperMap Software Co., Ltd. (300036.SZ) commits to delivering geospatial intelligence that enables organizations and communities to make better, faster decisions. Its mission is operationalized through continuous R&D, industry-tailored solutions, and global partnerships to broaden the accessibility and impact of GIS technologies.- Core mission: Build industry-leading GIS platforms and spatial data services that empower government, enterprise, and scientific users to harness location intelligence.
- Technology mission: Maintain sustained R&D investment to produce cutting-edge 2D/3D GIS, cloud-native spatial engines, big-data geospatial analytics, and AI-enabled mapping capabilities.
- Market mission: Expand international footprint and enable "geo-intelligence" adoption across smart cities, transportation, utilities, environmental management, and defense sectors.
- Continuous innovation: The phrase "Create Cutting-edge Technologies constantly" drives an R&D-first culture focused on incremental and disruptive advances in spatial computing, 3D city modeling, and cloud/edge GIS architectures.
- Global reach: "Light up Every Corner of the Planet" signals a strategic objective to deliver accessible GIS tools worldwide - via SaaS, cloud marketplaces, localized partners, and cross-border deployments.
- Geo-intelligence emphasis: Positioning the company around "Geo-intelligence" aligns product roadmaps to extract actionable insights from spatial-temporal data, supporting decision-making from tactical operations to strategic planning.
- Product breadth: Development of a comprehensive suite spanning desktop GIS, 3D visualization, spatial databases, mobile SDKs, cloud GIS services, and industry solutions.
- International expansion: Pursuit of partnerships, localized implementations, and channel growth to serve public- and private-sector customers in multiple regions.
- Industry alignment: Targeted solutions for smart city digital twins, utilities asset management, transportation planning, land administration, and environmental monitoring.
| Metric | Value (latest reported / company disclosure) |
|---|---|
| Founded / Headquarters | 1997 / Beijing, China |
| Ticker | 300036.SZ |
| Geographic footprint | Presence in 100+ countries via partners and exports |
| Customer base | Hundreds of thousands of users across government and enterprise sectors |
| Employees (approx.) | Several thousand R&D and professional staff globally |
| R&D investment focus | High R&D intensity with multi-year investment in core spatial engines, 3D GIS, cloud services |
- Comprehensive GIS stack: Core engine, platform services, GIS cloud, mobile and web APIs, and industry-specific modules that translate spatial data into operational insights.
- Scalable deployments: From single-site municipal GIS to national-scale spatial data infrastructures and cloud-native deployments for enterprise fleets.
- Interoperability and standards: Support for common geospatial standards and data formats to enable cross-system integration and global adoption.
- Large-scale projects: Participation in urban digital twin initiatives, national mapping programs, and infrastructure asset digitization projects.
- Partnerships & channels: Collaboration with cloud providers, systems integrators, and international resellers to extend global reach.
- Commercial model diversification: Product licensing, cloud subscriptions, SaaS solutions, professional services, and data services to broaden recurring revenue streams.
Beijing SuperMap Software Co., Ltd. (300036.SZ) - Vision Statement
Beijing SuperMap Software Co., Ltd. (300036.SZ) envisions becoming the world's leading provider of digital geographic information infrastructure and spatial computing platforms, enabling governments, enterprises, and communities to make data-driven decisions that enhance urban management, environmental protection, and industrial productivity. The vision is operationalized through sustained R&D, strategic partnerships, and customer-focused product evolution.- Global leadership in GIS platforms and spatial big data: targeted annual growth exceeding 15% in international markets.
- Ubiquitous spatial intelligence integration across smart city, utilities, transportation, and defense sectors.
- Industry benchmark for trustworthy, resilient, and scalable spatial cloud services.
- R&D intensity: approximately 18% of annual revenue reinvested into R&D (circa RMB 320-350 million in recent fiscal years).
- Patents and IP: hundreds of core patents and continuous filing to protect spatial algorithms and rendering engines.
- Product pipeline: multi-year rollout of spatial cloud, digital twin, and edge-GIS offerings to capture enterprise and municipal demand.
- Public financials: regular audited disclosures, with key fiscal metrics published annually to investors and regulators.
- Corporate governance: board oversight, internal controls, and third-party audits aimed at minimizing risk and ensuring accountability.
- Partner ecosystem: alliances with major cloud vendors and technology integrators to accelerate cloud-native GIS adoption.
- Project footprint: deployments across more than 1,200 municipal and provincial projects and tens of thousands of enterprise endpoints.
- Customer base: an installed base exceeding 10,000 organizations, spanning public sector, utilities, telecom, transportation, and energy.
- Service metrics: measured SLAs and customer satisfaction programs to ensure deployment success and renewals.
| Initiative | Objective | Key Metric / 2023 Snapshot |
|---|---|---|
| R&D Acceleration | Advance spatial AI & 3D engines | R&D spend ≈ RMB 330M (≈18% of revenue) |
| Cloud & SaaS Expansion | Scale spatial cloud offerings | Cloud deployments growth >20% YoY; multi-tenant SaaS customers 300+ |
| Global Market Push | Expand overseas revenue | International projects in 30+ countries; target 15% of revenue from overseas within 3 years |
| Customer Success & Services | Increase renewals & upsell | Customer base >10,000; retention initiatives improving multi-year contracts |
| Compliance & Governance | Maintain disclosure and risk controls | On-time quarterly and annual reporting; third-party audit compliance |
- Annual revenue (recent fiscal year): approximately RMB 1.8 billion, with net profit in the low hundreds of millions RMB range-reflecting steady earnings from software licenses, professional services, and cloud subscriptions.
- Margins and reinvestment: gross margins supported by software and cloud revenue mix; sustained high R&D ratio indicates long-term product investment.
- Market opportunity: China's digital governance and smart city initiatives, combined with global spatial data demand, underpin multi-year addressable market growth estimated in the tens of billions RMB for geospatial solutions.
- Innovation → faster analytics and visualization: reduced time-to-insight for urban planners through high-performance 3D rendering and spatial querying.
- Integrity → predictable procurement and lower compliance risk for public-sector clients.
- Collaboration → integrated solutions combining SuperMap platforms with cloud and telecom partners for scalable rollouts.
- Customer Centricity → tailored SLAs, professional services, and training that raise adoption and drive measurable ROI.
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