Mission Statement, Vision, & Core Values (2026) of Shenzhen Zqgame Co., Ltd.

Discover how Shenzhen Zqgame Co., Ltd - founded in 2003 and the first A-share listed game company in China, trading under 300052.SZ - channels a market capitalization of ¥3.08 billion (as of October 27, 2025) and a diverse portfolio spanning large-scale client games, mobile and social titles, patriotic 'red games' and cloud gaming into a clear strategic identity built around the mission 'Let Sports Light Your Passion', a vision to become a World-Leading and stylish sports gaming brand from China, and core values that stress sportsmanship, relentless pursuit of excellence, team synergy, fairness and harmony between employees, society and nature-read on to see how these pillars shape product choices, industry accolades, and Zqgame's path to global expansion

Shenzhen Zqgame Co., Ltd (300052.SZ) - Intro

• To create culturally resonant and technologically advanced interactive entertainment that promotes Chinese cultural values while delivering engaging gameplay.
• To sustain long-term player communities through quality content, stable operations, and continuous technical innovation.
• To generate shareholder value via disciplined operations, diversified monetization, and scalable platforms.

• Become a leading global Chinese-origin game developer and publisher recognized for cultural IP, technical excellence (including cloud gaming), and strong operational capabilities.
• Expand cross-platform reach-client, mobile, and cloud-while cultivating IP that can extend into media, education, and cultural projects.
• Leverage listings and capital market access to finance R&D, strategic M&A, and international expansion.

• Innovation: Invest in R&D and new delivery models (e.g., cloud gaming) to stay ahead of platform shifts.
• Cultural Responsibility: Produce titles that reflect and honor Chinese history and values, exemplified by the company's 'red games.'
• Player-Centricity: Prioritize user experience, community governance, and fair monetization practices.
• Operational Excellence: Maintain reliable live-ops, security, and scalable backend systems to support large concurrent user bases.
• Integrity & Compliance: Uphold regulatory compliance in publishing and content while ensuring transparent corporate governance as a public company.

• Portfolio diversification - client, mobile, social, and cloud gaming - to mitigate platform risk and capture multi-segment ARPU upside.
• Brand and IP development - leveraging award recognition and culturally focused titles to build long-lived IP franchises.
• Capital-market enabled growth - public listing (300052.SZ) and market cap of ≈¥3.08B (2025-10-27) provide finance options for R&D and partnerships.

Shenzhen Zqgame Co., Ltd (300052.SZ) - Overview

Mission Statement: 'Let Sports Light Your Passion' - Shenzhen Zqgame Co., Ltd (300052.SZ) centers its product strategy and corporate culture on creating sports-themed interactive entertainment that energizes players and builds long-term engagement.

• Focus: develop sports-centric games that blend realistic athletic elements with accessible gameplay to attract sports fans and casual players.
• Player engagement: prioritize features that foster emotional connection and community (competitive leagues, seasonal events, social features).
• Quality commitment: invest in R&D, animations, physics engines and live-ops to deliver premium sports experiences.

Strategic implications of the mission:

• Product roadmap tilted toward sports IPs, esports enablement, and cross-platform multiplayer.
• Monetization aligned with long-tail engagement - subscriptions, battle passes, timed events, and esports sponsorships.
• Marketing targets sports fans, regional leagues, and influencer partnerships to drive retention and ARPU.

Core values driving product and corporate decisions:

• Player-first design - prioritize fun, fairness, and retention-driven mechanics.
• Innovation in sports gameplay - realistic physics, competitive balance, and live events.
• Operational excellence - data-driven live-ops, analytics, and performance optimization.
• Community & integrity - build trust with transparent updates, anti-cheat, and esports governance.
• Global ambition - scale regional sports titles to international markets while respecting local preferences.

How the mission translates to measurable initiatives:

• Allocate ~14% of annual revenue to R&D and engine enhancements (FY2023 target ~¥150M).
• Grow MAU by ~10-15% annually via sports-season launches, esports leagues, and influencer campaigns.
• Improve monetization efficiency to raise ARPU through battle passes, esports ticketing, and sponsorships.

Investor and stakeholder reading: Exploring Shenzhen Zqgame Co., Ltd Investor Profile: Who's Buying and Why?

Shenzhen Zqgame Co., Ltd (300052.SZ) - Mission Statement

Shenzhen Zqgame Co., Ltd (300052.SZ) positions itself around a clear mission: to create immersive, sports-focused gaming experiences that blend competitive integrity, stylish design, and global reach. This mission drives product strategy, R&D allocation, partnership development, and market expansion.

Vision Statement

To be the most Prominent, Stylish, World-Leading Sports Brand from China.

• Prominent: attain leading brand recognition across competitive gaming and sports titles in domestic and target international markets.
• Stylish: deliver distinctive art direction, UX and monetization that appeal to mainstream and core audiences.
• World-Leading: benchmark product quality, live-ops and esports ecosystems against top global peers.
• Sports Brand: specialize in sports-themed IP, leagues, and cross-media partnerships to deepen fan engagement.

Mission Pillars

• Product Excellence - invest in R&D to craft high-retention sports titles.
• Global Expansion - localize and distribute in priority markets across Southeast Asia, Europe, and Latin America.
• Esports & Community - build competitive ecosystems to increase lifetime value and brand loyalty.
• Operational Efficiency - balance growth with margin preservation and disciplined capex.

Core Values

• Player-First: design decisions grounded in player feedback and data.
• Innovation: pursue stylistic and technical creativity in gameplay and presentation.
• Integrity: fair competition, transparent monetization and regulatory compliance.
• Collaboration: partner with leagues, influencers, and platform holders to scale reach.
• Accountability: measurable KPIs and financial discipline drive every initiative.

Key Strategic Metrics & Financial Indicators (Selected)

Implementation Roadmap

• Leverage flagship sports IPs to launch localized versions in 8+ overseas markets within 24 months.
• Increase R&D headcount by 15% to accelerate stylistic and engine upgrades over the next fiscal year.
• Deploy esports circuits and monetize via media rights and sponsorships to raise ARPU by 10%.
• Target a 25% improvement in retention (D30) through enhanced live-ops and community programs.

Further context and company background: Shenzhen Zqgame Co., Ltd: History, Ownership, Mission, How It Works & Makes Money

Shenzhen Zqgame Co., Ltd (300052.SZ) - Vision Statement

• Serve With Sportsmanship - integrity, respect and transparency in every interaction.
• Go Above and Beyond to Win - relentless pursuit of excellence, continuous improvement and measurable performance gains.
• Individual and Team Synergy - fostering collaboration where collective capability outperforms isolated effort.
• Fairness in Competition and Corporate Environments - ethical business conduct, compliance and equitable stakeholder treatment.
• Perfect Harmony between Employee, Organization, Society and Nature - sustainable practices balancing profit, people and planet.

• Invest in R&D and IP to expand high-margin game and digital service offerings.
• Scale platform and overseas distribution to diversify revenue streams and reduce concentration risk.
• Embed ESG and compliance into governance to preserve license to operate and brand trust.
• Develop talent pipelines and culture programs that align individual growth with corporate goals.

• Performance frameworks tying individual KPIs to team outcomes and company objectives.
• Ethics and compliance training, anti-bribery policies and third-party due diligence to uphold fairness.
• Employee well-being initiatives, flexible work arrangements and green office measures to pursue harmony.
• Cross-functional "sprint" teams to accelerate product iteration and drive synergy between development and ops.

• Increase overseas revenue share to >40% within three years through localization and channel partnerships.
• Grow R&D investment to 15-18% of revenue to sustain IP pipeline and technological edge.
• Improve average MAU by 10-15% year-over-year via content cadence and marketing effectiveness.
• Maintain net cash position and a minimum liquidity buffer equal to 6-12 months of operating expenses.