Mission Statement, Vision, & Core Values (2026) of BlueFocus Intelligent Communications Group Co., Ltd.

From its 1996 founding to its 2010 listing on the Shenzhen Stock Exchange as 300058.SZ, BlueFocus Intelligent Communications Group has scaled into a global marketing-technology force with a 2024 revenue of nearly RMB 60.8 billion, a workforce of about 2,311 employees, and service to over 3,000 clients-including more than 100 Fortune 500 companies; driven by a mission to deliver creative, effective communication and an 'All in AI' strategy that powers its push toward a RMB 100 billion vision, the company pairs a client-centric focus with core values of integrity, innovation, collaboration, customer focus, and excellence to navigate the evolving digital marketplace and expand its suite of digital marketing, PR, events, and metaverse services across North America, Europe, and APAC.

BlueFocus Intelligent Communications Group Co., Ltd. (300058.SZ) - Intro

• Founded: 1996
• Stock listing: Shenzhen Stock Exchange, 2010 (300058.SZ)
• Headquarters: Beijing, China
• Global footprint: North America, Europe, Asia‑Pacific

• To empower brands through intelligent communications that marry creativity with data and technology.
• To deliver measurable business outcomes for clients via integrated marketing solutions spanning digital, experiential, and emerging platforms.

• To be the world's most trusted marketing technology partner, enabling clients to navigate and lead in an increasingly digital and immersive landscape.
• To expand leadership in AI-driven martech and metaverse-enabled brand experiences across global markets.

• Client-centricity: Prioritizing measurable impact and long-term client partnerships.
• Innovation: Continuously integrating new technologies (AI, data analytics, metaverse) into service offerings.
• Integrity: Upholding transparency and ethical standards in communications and governance.
• Collaboration: Leveraging cross‑border and cross‑discipline teams to scale solutions.
• Excellence: Pursuing high-quality execution and tangible ROI for clients.

• Scaling integrated offerings that combine creativity, data analytics, and martech stack solutions to convert brand engagement into business outcomes.
• Expanding metaverse and immersive experience capabilities to capture emergent digital-adoption trends among enterprise clients.
• Maintaining a diversified client base (3,000+ clients, including 100+ Fortune 500 companies) to reduce concentration risk and enable cross-sector insights.
• Optimizing operational efficiency across ~2,311 employees to support rapid deployment and global campaign management while protecting margins as revenue scales.

BlueFocus Intelligent Communications Group Co., Ltd. (300058.SZ) - Overview

• Mission Statement: Deliver effective and creative communication strategies that empower clients to build and strengthen their brands in an evolving digital marketplace, integrating innovation, quality service delivery, and client-centric long-term partnerships.
• Strategic emphasis: "All in AI" - leveraging artificial intelligence to improve targeting, content personalization, marketing ROI measurement, and creative production workflows.
• Operational focus: Combine creative agencies, data & tech platforms, and performance marketing to offer end-to-end solutions spanning branding, content, media buying, and analytics.

• To be the most trusted partner for brand growth in the digital age by combining creativity with technology and data-driven insights.
• To lead the industry's transition to AI-enhanced communications, enabling scalable personalization and measurable business outcomes for clients.
• To expand global footprint while maintaining deep local market expertise and culturally relevant creative solutions.

• Client-Centricity - prioritize measurable impact and long-term brand equity for clients.
• Creativity - deliver differentiated, culturally resonant creative that drives attention and retention.
• Innovation - continuously adopt new technology (notably AI) to improve efficiency and effectiveness.
• Integrity - uphold transparent, ethical practices in media, data usage, and client relations.
• Collaboration - integrate cross-disciplinary teams to produce holistic marketing solutions.

• Service Portfolio Shift - increasing revenue share from digital services, data-driven performance marketing, and AI-enabled creative production.
• Technology & Talent - allocating ~RMB 350 million annually to AI R&D, hiring data scientists and engineers to scale proprietary platforms.
• Performance Measurement - implementing unified measurement frameworks to link campaign activity to client KPIs and ROI.
• Client Retention & Upsell - focusing on lifetime value through integrated service bundles that combine branding and performance solutions.

BlueFocus Intelligent Communications Group Co., Ltd. (300058.SZ) - Mission Statement

• Vision: Become a global AI-powered marketing technology company with a revenue scale of RMB 100 billion.
• Strategic emphasis: Integrate AI across marketing, media, creative and analytics to drive client ROI and product differentiation.
• Geographic ambition: Expand from a leading domestic position to sustained global market presence across APAC, EMEA and the Americas.
• Financial aspiration: Translate technological leadership into scale economics and diversified revenue streams to reach the RMB 100 billion target.

• The RMB 100 billion revenue scale is both a financial milestone and a signal of global competitiveness in martech and ad-tech.
• AI-powered solutions underpin product roadmap, M&A criteria, and R&D investments to maintain first-mover advantage in automation, personalization and analytics.
• Global expansion requires operational adjustments: international client acquisition, local partnerships, and multi-currency financial planning.
• Realizing the vision implies meaningful increases in recurring SaaS-like revenues, platform monetization, and cross-border service margins.

• Annual recurring revenue (ARR) growth and percentage of total revenue coming from platform/SaaS products.
• Gross margin expansion driven by automated AI delivery and platform licensing.
• International revenue share (%) versus domestic revenue.
• R&D intensity (% of revenue) and number of AI-driven product launches per year.
• Client retention (net retention rate) and average revenue per client (ARPC) increases via cross-sell.

• Scale AI-native product lines-invest in proprietary models, data partnerships, and platform APIs to create defensible recurring revenue.
• Pursue targeted M&A to acquire complementary tech, talent and geographic footholds.
• Reorient sales and delivery to a hybrid model: consultancy-led transformation plus product-driven SaaS subscriptions.
• Set measurable milestones (quarterly and annual) tied to revenue composition, margin improvement, and international expansion.

BlueFocus Intelligent Communications Group Co., Ltd. (300058.SZ) - Vision Statement

• Integrity: embed transparency, compliance and ethical conduct across operations to protect stakeholder trust and long-term value.
• Innovation: invest in AI, data analytics and martech to deliver differentiated services and new revenue streams.
• Collaboration: foster cross-functional teams and strategic partnerships to scale capabilities and creativity.
• Customer focus: center decisions on client outcomes, Net Promoter improvement and lifetime value expansion.
• Excellence: pursue operational efficiency, quality assurance and performance metrics that exceed industry benchmarks.

• Governance & integrity programs - strengthen compliance, audit and ESG reporting to meet investor and regulator expectations.
• Product & tech roadmap - scale AI-driven martech platforms and proprietary data assets to raise gross margins.
• Client success model - tie compensation and resource allocation to measurable client KPIs (LTV, retention, ROI).
• Talent & culture - recruit and retain multidisciplinary teams through upskilling and internal mobility.
• Partnerships & M&A - pursue strategic alliances and bolt-on acquisitions to accelerate capability gaps and geographic reach.