Mission Statement, Vision, & Core Values (2026) of Songcheng Performance Development Co.,Ltd.

Founded in 1994, Songcheng Performance Development Co., Ltd. has grown into a powerhouse in Chinese cultural tourism and live entertainment, operating over 40 performance venues and generating annual ticket sales topping 3 billion yuan, while in 2024 reporting operating revenue of 2.417 billion yuan - a 25.49% year-on-year rise - and a net profit of 1.049 billion yuan, a dramatic turnaround that sits alongside a market capitalization of 21.39 billion yuan as of November 18, 2025; guided by a mission to "keep pace with the times and meet the evolving application needs of customers with quality and innovation" and a vision to be "a global leader in the technical development and manufacturing of all-natural performance materials," Songcheng pairs relentless innovation - including AR/VR integration and R&D-led performance technologies - with a customer satisfaction rating of 95% in 2023, RMB 50 million committed to community arts that year, a mobile app that boosted ticket sales by 30% in 2024, and strategic collaborations with over 15 international performance companies to expand its immersive, natural-material-driven experiences.

Songcheng Performance Development Co.,Ltd (300144.SZ) - Intro

• Founded: 1994
• Primary business: Cultural tourism, live performances, themed entertainment
• Venues: Over 40 performance venues nationwide
• Annual ticket sales: Exceeding ¥3.0 billion

• Deliver culturally rooted, world-class live entertainment that inspires and connects audiences.
• Create sustainable, high-quality cultural tourism experiences that drive local economies.
• Innovate at the intersection of performance and technology to elevate audience engagement.

• Be the definitive leader in Chinese cultural performance and themed entertainment, recognized for creative excellence and scalable experiences.
• Expand a resilient, digitally enabled entertainment ecosystem that blends physical venues with immersive AR/VR content.
• Achieve sustained, profitable growth while shaping cultural tourism standards across China and beyond.

• Culture-first creativity - honoring Chinese heritage through compelling storytelling and production quality.
• Audience-centricity - prioritizing safety, satisfaction, and immersive guest experiences.
• Innovation and digitization - leveraging AR/VR and data-driven insights to differentiate offerings.
• Operational excellence - disciplined cost management and scalable venue operations to drive profitability.
• Community impact - contributing to local tourism ecosystems and employment.

• Monetization: Strengthen diversified revenue mix - ticketing, F&B, merchandise, IP licensing, and themed hospitality.
• Capacity & footprint: Optimize venue utilization across >40 sites to raise per-visitor spend and repeat visitation.
• Tech integration: Scale AR/VR pilots into core products to boost dwell time and premium pricing.
• Financial discipline: Sustain margin improvements that produced the ¥1.049 billion net profit in 2024 after a prior-year loss.

Songcheng Performance Development Co.,Ltd (300144.SZ) - Overview

• Customer-centric adaptation: programming and venue upgrades driven by shifting consumer tastes and seasonal demand.
• Quality assurance: standardized production processes, venue safety and audience service protocols to protect brand loyalty.
• Innovation: new IP-led shows, immersive technologies (AR/VR, projection mapping), and digital ticketing/CRM integrations to enhance repeat visitation.

• Capital spending on new shows and venue upgrades aimed at maintaining high quality standards and modern audience experiences.
• R&D and creative investment in IP development and technology trials (projection mapping, AR-enhanced performances), targeted to lift per-capita spend and repeat rate.
• Data-driven marketing and CRM to increase conversion, upsell packages, and membership monetization.

• Vision: Lead the convergence of cultural heritage and modern entertainment to create landmark live-experience brands across China and select international markets.
• Growth strategies: scale IP across multiple venues, deepen digital channels for discovery and booking, and pursue selective M&A or partnership opportunities to accelerate geographic reach.
• Risk/return focus: balance high-quality content production with prudent capex and cash flow management to sustain margins during seasonal demand fluctuations.

• Quality-first production: rigorous rehearsal, safety and audience-service standards to protect brand equity and NPS.
• Customer empathy: programming decisions driven by audience research and feedback loops-content tailored for demographics and regional preferences.
• Innovation with commercial discipline: rapid prototyping of new show formats and technologies with clear go/no-go ROI gates.
• Team craftsmanship: investing in creative talent, technical crew training and performance-driven incentives.

• Revenue diversification: monetizing intellectual property, licensing and themed retail to reduce sensitivity to single-site attendance swings.
• Capital allocation: balancing investments in flagship productions with scalable, lower-capex digital offerings to preserve margin.
• Shareholder alignment: mission-driven investments aim to sustain long-term comparable margins while supporting mid-term growth; reflected in the company's financial planning and investor communications.

Songcheng Performance Development Co.,Ltd (300144.SZ) - Mission Statement

• Deliver world-class live performances and theme-park experiences that integrate all‑natural performance materials and authentic cultural content.
• Invest in R&D to advance technical performance systems, stage engineering, and eco-friendly materials for durable, repeatable shows.
• Grow a global footprint while maintaining Chinese cultural authenticity and localized guest experiences.
• Operate with financial discipline to support sustainable expansion and shareholder returns.

• Leading innovation in performance fabrication and stagecraft that use natural fibers, bio-based materials, and low-impact scenic solutions.
• Creating immersive, authentic experiences that resonate with diverse international audiences and tourism markets.
• Aligning product and park development with global sustainability trends, including reduced carbon intensity and circular material flows.
• Expanding licensing, manufacturing, and technical services to third parties regionally and globally.

• Authenticity - prioritize culturally faithful storytelling and natural material use in props, costumes, and sets.
• Innovation - continuous improvement in stage engineering, materials science, and guest experience design.
• Sustainability - adopting low-impact materials and operational practices across parks and productions.
• Customer Centricity - design for emotional resonance, comfort, and repeat visitation.
• Financial Prudence - balance growth investments with cash generation and margin preservation.

• Material R&D program to replace synthetic scenic elements with bio-based alternatives and extend asset lifecycles.
• Modular stage systems for rapid deployment of signature shows across new and partner venues.
• Digital ticketing and CRM upgrades to increase per‑visitor ARPU and lifetime value.
• Strategic park expansions concentrated in high-tourism corridors to leverage existing IP and operations.

Songcheng Performance Development Co.,Ltd (300144.SZ) - Vision Statement

• Innovation: Continuous investment in research and development to advance performance technologies and immersive staging techniques, positioning Songcheng at the cutting edge of live-entertainment experiences.
• Quality: A rigorous quality control framework that contributed to a 95% customer satisfaction rating in 2023, ensuring consistent show standards, venue maintenance, and audience experience management.
• Social responsibility: Active community engagement and cultural philanthropy, exemplified by a RMB 50 million allocation to community arts programs in 2023 to nurture local talent and broaden cultural access.
• Customer focus: Deep commitment to understanding and responding to audience needs; the launch of Songcheng's mobile app increased ticket sales by 30% in 2024 and improved direct customer engagement channels.
• Collaboration: Strategic partnerships to extend artistic reach and operational capabilities, with formal collaborations established with over 15 international performance companies to co-produce shows and share creative assets.

• Operational priorities driven by these values include R&D deployment for staging and audience analytics, strict quality assurance across venues, targeted community investment programs, digital product development to enhance sales and engagement, and structured international partnership pipelines.
• Key performance indicators aligned to the vision: customer satisfaction scores, digital-sales share, number and depth of international co-productions, and annual cultural investment-each monitored quarterly to steer strategic decisions.