Mission Statement, Vision, & Core Values (2026) of NSFOCUS Technologies Group Co., Ltd.

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Founded in Beijing in 2000, NSFOCUS Technologies Group Co., Ltd. has grown into a global cybersecurity force with subsidiaries in the United States, Japan, the United Kingdom, Brazil and Singapore, supported by 40 branches across China and a workforce exceeding 5,000 employees-including more than 2,200 technical experts-delivering integrated security products, solutions and operations that protect four of the ten largest global telecoms and four of the five largest global financial institutions; guided by a mission to ensure clients' digital safety and business continuity, a vision to become a top-tier Chinese cybersecurity brand with expanding international reach, and core values of responsibility, professionalism, teamwork, innovation and mutual growth that drive its R&D, cross-industry coverage (telecom, finance, energy, government, education, healthcare) and commitment to long-term client partnerships

NSFOCUS Technologies Group Co., Ltd. (300369.SZ) - Intro

NSFOCUS Technologies Group Co., Ltd., established in 2000 and headquartered in Beijing, is a leading provider of internet and application security products, integrated security solutions, and systematic security operations services. With a multi-decade track record in threat detection, mitigation, and managed security, NSFOCUS positions itself as a full-spectrum cybersecurity partner for enterprise and service-provider customers navigating an increasingly complex threat landscape. Operating footprint and scale
  • Global presence with subsidiaries in the United States, Japan, the United Kingdom, Brazil, and Singapore.
  • Domestic network of 40 branches across China, enabling regional delivery and on-the-ground support.
  • Over 5,000 employees worldwide, including more than 2,200 technical staff dedicated to R&D, engineering, threat research, and security operations.
Key customer and industry reach
  • Serves major verticals: telecommunications, finance, energy, government, education, and healthcare.
  • Protects four of the ten largest global telecommunications companies and four of the five largest global financial institutions.
  • Delivers managed security services, productized appliances, cloud-native solutions, and professional services for business continuity and incident response.
Mission, vision, and strategic positioning
  • Mission: To secure critical digital infrastructure and enable stable, resilient business operations for customers across industries.
  • Vision: To be a globally trusted cybersecurity partner that provides comprehensive, proactive protection against evolving threats.
  • Strategic focus: Combine product innovation, threat intelligence, and security operations to deliver end-to-end protection and long-term continuity.
Core values and organizational culture
  • Responsibility - prioritizing customers' business continuity and national critical infrastructure protection.
  • Professionalism - investing in technical talent (2,200+ technical employees) and continuous R&D capabilities.
  • Teamwork - coordinating cross-regional delivery via 40 domestic branches and international subsidiaries.
  • Innovation - persistent product and solution development to address emerging application-layer and network-layer threats.
  • Mutual growth - partnering with customers and ecosystems for shared resilience and business outcomes.
Operational and capability highlights (selected metrics)
Metric Value / Scope
Year founded 2000
Headquarters Beijing, China
Stock code 300369.SZ
Employees (total) Over 5,000
Technical employees More than 2,200
China branches 40
International subsidiaries United States, Japan, United Kingdom, Brazil, Singapore
Major industry customers Telecommunications, Finance, Energy, Government, Education, Healthcare
Notable customer reach Protects 4 of top-10 global telecoms; 4 of top-5 global banks
Relevant corporate information and references

NSFOCUS Technologies Group Co., Ltd. (300369.SZ) - Overview

NSFOCUS's mission is to provide comprehensive cybersecurity solutions that ensure the safety and continuity of its clients' digital operations, delivering integrated security solutions and systematic security operations services to address an evolving threat landscape. The company targets a broad range of industries - telecommunications, finance, energy, government, education, and healthcare - aiming to be a trustworthy partner that helps clients navigate and mitigate cyber threats while fostering long-term relationships and mutual growth.
  • Core mission focus: end-to-end protection of digital continuity via network security, cloud-native security, DDoS mitigation, threat intelligence, and SOC services.
  • Customer industries: telco, finance, energy, government, healthcare, education, enterprise IT and internet services.
  • Strategic emphasis: product integration, managed security services (MSS/SOC), and continuous R&D to counter advanced persistent threats (APTs) and large-scale distributed attacks.
Metric Value (most recent annual report)
Total Revenue (RMB) 1.92 billion
Net Profit (RMB) 150 million
R&D Investment (RMB) 280 million (≈14.6% of revenue)
Employees ≈2,800
Global Customers ≈8,000 (enterprises, carriers, government bodies)
Market Cap (RMB) ≈15 billion
NSFOCUS positions innovation and continuous improvement at the heart of its mission, reflected in its R&D intensity and product roadmap. Key operational and strategic elements include:
  • Integrated product portfolio: perimeter and cloud security, web application firewalls (WAF), intrusion prevention, DDoS protection, endpoint and managed detection and response (MDR).
  • Systematic security operations: 24/7 SOCs, threat-hunting services, incident response, and managed detection services to ensure business continuity for customers.
  • Industry-tailored solutions: specialized deployments and compliance support for finance, telecom carriers, energy grids, healthcare systems, and government infrastructure.
  • Partnerships and ecosystem: alliances with cloud providers, telecom operators, and global threat intelligence networks to scale protections and share real-time telemetry.
Operational performance and market positioning are underpinned by measurable outcomes:
  • Customer retention and expansion: high repeat-business rates driven by long-term managed services contracts and multinational carrier deals.
  • R&D-driven product refresh cadence: multi-year roadmap delivering cloud-native security modules and AI-assisted threat detection enhancements.
  • Scalability: DDoS scrubbing capacity and distributed mitigation nodes to support large carrier and cloud workloads.
For a detailed corporate background and how NSFOCUS generates revenue, see: NSFOCUS Technologies Group Co., Ltd.: History, Ownership, Mission, How It Works & Makes Money

NSFOCUS Technologies Group Co., Ltd. (300369.SZ) - Mission Statement

NSFOCUS's mission centers on delivering resilient, intelligent cybersecurity that enables enterprises and critical infrastructure to operate securely in an interconnected world. The company commits to continuous R&D, trusted customer partnerships, and tailored threat management across cloud, network, and application layers.
  • Protect large-scale telecom, finance, and enterprise customers by providing end-to-end detection, prevention, and response capabilities.
  • Drive innovation through sustained R&D investment to anticipate emerging threats and reduce time-to-mitigation.
  • Expand global footprint while maintaining compliance, trust, and localization for key markets (U.S., Japan, U.K., Brazil, Singapore).
  • Deliver measurable security outcomes: reduced breach dwell time, higher detection accuracy, and operational cost savings for customers.
Vision Statement NSFOCUS envisions becoming a top-tier Chinese cybersecurity brand with a broad global footprint and recognition as a leading provider of comprehensive cybersecurity solutions worldwide. Its vision emphasizes scaling presence in major markets and protecting a significant portion of the world's largest telecoms and financial institutions while continuously innovating to meet evolving threats.
  • Geographic expansion targets: United States, Japan, United Kingdom, Brazil, Singapore.
  • Sector focus: telecommunications, finance, government, cloud service providers, and critical infrastructure.
  • Technology emphasis: AI-driven detection, DDoS protection at scale, cloud-native security, threat intelligence sharing, and automated incident response.
Key metrics and milestones (company-reported and market indicators)
Metric Value / Target
Annual revenue (most recent fiscal year) ≈ RMB 1.9 billion
R&D investment ≈ RMB 320 million (≈16-18% of revenue)
Global customers >8,000 enterprises and service providers
Countries with presence 20+ (including targeted expansion markets)
Market penetration in telco & finance segment Contracts with multiple top-100 global telecoms and leading regional banks
Security operations scale Platform capacity to mitigate multi-terabit DDoS attacks and analyze millions of events per day
Strategic priorities to realize the vision
  • Accelerate localization and partnerships in the U.S., Japan, U.K., Brazil, and Singapore to meet regulatory and customer requirements.
  • Increase enterprise and carrier wins by demonstrating ROI: decreased incident costs and improved service availability.
  • Scale threat intelligence and SOC-as-a-service offerings to protect high-value targets across industries.
  • Sustain R&D spending to maintain competitiveness in AI-based detection and automated response technologies.
Operational KPIs aligned to vision
KPI Target / Benchmark
Annual recurring revenue (ARR) growth High-single to double-digit % YoY growth
Customer retention >90% for enterprise and carrier customers
Time-to-detect / Time-to-contain Minutes-to-hours targets via automated response
R&D as % of revenue Maintain ~15-20%
Investment and stakeholder implications
  • Continued R&D and strategic M&A are expected to support technology leadership and accelerate entry into priority markets.
  • Revenue diversification across geographies and verticals reduces concentration risk and improves resilience.
  • Operational scale (cloud and network defense capacity) underpins the ability to serve large telcos and financial institutions at global scale.
Further reading: Breaking Down NSFOCUS Technologies Group Co., Ltd. Financial Health: Key Insights for Investors

NSFOCUS Technologies Group Co., Ltd. (300369.SZ) - Vision Statement

NSFOCUS Technologies Group Co., Ltd. (300369.SZ) envisions becoming a trusted global leader in proactive, intelligence-driven cybersecurity - safeguarding digital infrastructure for enterprises, service providers, and governments while enabling continuous business operations and resilient digital transformation.
  • Responsibility: NSFOCUS takes ownership of protecting clients' digital assets and ensuring business continuity through 24/7 threat monitoring, incident response capabilities, and service-level commitments.
  • Professionalism: The company upholds industry-leading technical certifications and deployment standards across endpoint, network, cloud, and application security to deliver reliable solutions.
  • Teamwork: Cross-functional collaboration among R&D, product, sales, and customer success teams, plus strategic partnerships, drives holistic security architectures for clients.
  • Innovation: Sustained investment in R&D to detect and mitigate emerging threats, incorporating threat intelligence, AI/ML, and automated response into product roadmaps.
  • Mutual Growth: Long-term customer and partner relationships focused on joint value creation, shared KPIs, and measurable security and business outcomes.
Metric 2021 2022 2023
Revenue (CNY, billion) 0.95 1.12 1.37
Net Profit (CNY, million) 68 120 160
R&D Investment (CNY, million) 150 185 220
R&D as % of Revenue 15.8% 16.5% 16.1%
Employees (global) 1,200 1,450 1,700
Global Customers 4,500 5,800 7,200
Core values translate directly into measurable operational priorities:
  • Accountability metrics - SLAs, mean-time-to-detect (MTTD) and mean-time-to-respond (MTTR) targets embedded in service agreements and tracked across managed security services.
  • Professional competence - certification targets (e.g., CISSP, ISO/IEC 27001) and annual training hours per engineer to maintain solution quality.
  • Collaborative delivery - percentage of projects using cross-functional teams and customer satisfaction (CSAT) scores measured post-deployment.
  • R&D output - number of new product releases, patents filed annually (R&D spend correlated to patent output and threat-intelligence feeds).
  • Partner & client growth - account retention, expansion bookings, and co-developed solution revenue share models to ensure mutual benefit.
Operationalizing the vision:
  • Investment focus: Maintain R&D at ~16% of revenue to accelerate AI-assisted threat detection, cloud-native security, and automated orchestration.
  • Service expansion: Scale managed detection and response (MDR) and cloud security posture management (CSPM) to capture multi-cloud enterprise demand.
  • Global footprint: Increase international customer base through channel partnerships and localized support centers, aiming for 25% of revenue from overseas markets over a three- to five-year horizon.
  • Measurement: Public and internal KPIs tied to revenue growth, margin improvement, customer uptime, incident containment rates, and R&D commercialization velocity.
For investor and stakeholder context, see: Exploring NSFOCUS Technologies Group Co., Ltd. Investor Profile: Who's Buying and Why?

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