Mission Statement, Vision, & Core Values (2026) of Queclink Wireless Solutions Co., Ltd.

Founded in 2009 and headquartered in Shanghai, Queclink Wireless Solutions Co., Ltd. has grown into a global IoT leader delivering more than 73 million devices across over 170 countries, a scale that underpins its stated mission-'IoT innovation is the core of our mission. We create new opportunities for our worldwide partners with smarter devices that inspire data-driven solutions and enable a connected future.'-and its crisp vision of 'A connected future where every thing is online.' that drives product lines from GPS trackers and fleet telematics to award-winning asset trackers like the GL530MG (IoT Evolution Asset Tracking Award, 2023); these ambitions are reflected in core values-Trustworthy, Reliable, Responsive; Innovative and Visionary; Caring and Customer-Centric; Passionate and Driven; Integrity; and Sustainability-that prioritize quality, partnerships, data-driven solutions and environmental responsibility while positioning Queclink to expand IoT connectivity across transportation, logistics, agriculture and beyond

Queclink Wireless Solutions Co., Ltd. (300590.SZ) - Intro

• Founded: 2009 (Shanghai, China)
• Stock code: 300590.SZ
• Global footprint: products delivered in 170+ countries
• Devices shipped: >73 million IoT products to date
• Notable recognition: 2023 IoT Evolution Asset Tracking Award - GL530MG

• Deliver reliable, scalable IoT hardware and platforms that enable customers to monitor, manage and optimize mobile and distributed assets.
• Empower businesses with accessible telematics intelligence to reduce cost, improve safety and increase operational efficiency.

• To be a worldwide leader in end-to-end IoT and telematics solutions, connecting industries and enabling data-driven decisions across mobile assets.
• To drive broad IoT adoption by offering interoperable, secure and cost-effective devices and cloud services.

• Innovation - continuous R&D investment in low-power connectivity, GNSS accuracy and edge intelligence.
• Quality - rigorous testing and manufacturing controls to ensure durability in harsh field conditions.
• Customer-centricity - customizable solutions, global support and flexible integrations with partners.
• Integrity - transparent operations, compliance with industry standards and supplier responsibility.
• Collaboration - strategic partnerships with platform providers, telcos and systems integrators to accelerate deployment.

• Proven scale - over 73 million shipped devices provides manufacturing leverage and field-proven reliability.
• Global distribution - presence in 170+ countries supports diverse revenue streams and geographic risk mitigation.
• Product breadth - spanning compact battery trackers to vehicle telematics and asset gateways for cross-selling.
• Recognition & credibility - industry awards (e.g., GL530MG) bolster commercial trust and product positioning.

• Collaboration with technology firms and platform providers to deliver integrated hardware + cloud solutions and faster time-to-market for customers.
• OEM and channel partnerships enabling tailored solutions for fleet operators, logistics integrators and equipment manufacturers.

Queclink Wireless Solutions Co., Ltd. (300590.SZ) - Overview

• Commitment to smarter devices: ongoing R&D investments target low-power, high-reliability telematics and industrial IoT modules to meet evolving global standards and vertical requirements.
• Data-driven solutions emphasis: product roadmaps and platform integrations are designed to convert device telemetry into actionable analytics and SaaS-enabled services for partners and end customers.
• Connected future objective: product diversification (asset trackers, vehicle telematics, wearable safety, industrial sensors) supports ubiquitous connectivity goals across fleets, logistics, utilities, and smart city deployments.
• Consistency over time: the mission statement has been maintained as a strategic anchor while product lines and geographic reach expanded through successive fiscal cycles.

• R&D intensity - sustained percentage of revenue reinvested into hardware, firmware, connectivity stacks, and cloud integration to keep product suites competitive.
• Global channel expansion - distribution and partner programs across APAC, EMEA, and the Americas to scale adoption of device-centric solutions.
• Platform and service monetization - bundling device sales with connectivity, device management, and analytics services to increase recurring revenue exposure.
• Regulatory and standards alignment - ensuring products meet regional certification and telematics standards to shorten time-to-market for partners.

• Smarter devices - product lines combine GNSS, cellular (including NB-IoT/Cat-M), BLE, and sensor fusion to deliver advanced tracking and monitoring with lower power consumption.
• Data-driven offerings - device telemetry feeds analytics platforms used by fleet managers, logistics operators, and asset owners to reduce downtime, optimize routing, and lower operating cost.
• Partner enablement - modular hardware and SDKs accelerate time-to-market for system integrators and OEM customers building vertical IoT solutions.

Queclink Wireless Solutions Co., Ltd. (300590.SZ) - Mission Statement

• Deliver highly reliable, secure and scalable IoT hardware and cloud-enabled solutions that make device connectivity seamless for partners and customers worldwide.
• Enable cross-industry digitalization - from fleet management and asset tracking to smart cities and utility metering - through modular, interoperable IoT products and services.
• Invest continuously in R&D to push low-power wide-area (LPWA), GNSS, 5G and AI-driven edge capabilities that lower TCO and accelerate time-to-market for customers.

• Product breadth: portfolio spans GNSS trackers, LTE/5G modems, NB‑IoT/LTE‑M modules and cloud integration tools to support "every thing" connectivity.
• Vertical focus: heavy emphasis on telematics, asset management, insurance telematics (UBI), logistics and smart utility integrations to demonstrate cross-sector applicability.
• Scalability: platform and manufacturing scale built to support millions of endpoints with SLA-driven device management and OTA capabilities.

• Customer-centric engineering - design for reliability, low power and ease of integration.
• Innovation-led growth - sustained investment in R&D and standards-aligned development.
• Quality and compliance - rigorous testing, certifications and supply-chain controls to meet global regulatory regimes.
• Partnership and ecosystem - building alliances with carriers, cloud providers and system integrators to ensure end-to-end solutions.
• Sustainability and responsibility - optimizing device power efficiency and lifecycle management to reduce environmental footprint.

• Annual device shipment growth target: mid-to-high single digits year-over-year while improving ASP through higher-value modules and platform services.
• R&D target: maintain ≈8-10% of revenue to accelerate next‑gen connectivity and AI-at-edge features.
• Gross margin improvement: focus on product mix shift toward modules and managed services to lift margins by 200-400 basis points over a 3-year horizon.
• Global expansion: increase revenue share from emerging markets and enterprise verticals, aiming to raise international revenue share above 75% over time.

• Scaled telematics solutions supporting fleets in EMEA and LATAM, contributing materially to the ≈70% export revenue share.
• Deployment of NB‑IoT/LTE‑M devices for smart metering pilots, demonstrating low-power, long-lifecycle endpoints aligned with the "every thing" objective.
• Cloud and OTA platform rollouts enabling remote device management for millions of endpoints, reducing field service costs and accelerating customer deployments.

Queclink Wireless Solutions Co., Ltd. (300590.SZ) - Vision Statement

• Trustworthy, Reliable, Responsive: We provide customers with top quality products and actively respond to their feedback.
• Innovative and Visionary: We explore and develop IoT solutions with our customer's future needs in mind.
• Caring and Customer-Centric: We are driven to help our customers be successful, when they succeed, so do we.
• Passionate and Driven: Our employees believe in the IoT industry and are passionate about what they do.
• Integrity: Queclink maintains high ethical standards in all business dealings, ensuring transparency and trustworthiness in its operations.
• Sustainability: The company is committed to environmental responsibility, implementing practices that reduce its carbon footprint and promote sustainable development.

• Customer-first product roadmaps driven by direct feedback loops and support metrics (NPS and ticket response SLAs).
• Continuous R&D to anticipate future connectivity standards (5G, NB-IoT, LTE-M) and edge/cloud integration.
• Quality and compliance programs to preserve reputation and ensure regulatory alignment across markets.
• Employee development and culture programs that nurture passion, technical excellence and ethical conduct.
• Sustainability initiatives across the supply chain to lower emissions, improve materials efficiency and promote circular practices.

• Revenue growth rate and geographic revenue mix
• Gross margin and net profit trends
• R&D spending as % of revenue and patent filings per year
• Customer retention, deployment scale (endpoints) and service uptime
• Sustainability KPIs: energy use, waste reduction, supplier audits