Mission Statement, Vision, & Core Values (2026) of JINS HOLDINGS Inc.

From its founding in 2001, JINS HOLDINGS Inc. has pursued a bold ambition to "Magnify Life" by reshaping eyewear retail with innovation and scale-operating over 700 stores worldwide while pushing a digital, in-store prescription service that delivers glasses in 30 minutes; that blend of speed and design helped drive consolidated sales to ¥97.2 billion in the fiscal year ending August 31, 2025 (up 17.1%), with operating profit jumping 54.3% to ¥12.0 billion and profit attributable to owners rising 78.3% to ¥8.33 billion, underscoring how the company's mission-to "change the future landscape through eyewear" and become the "world's leading eyewear provider"-translates into measurable growth as it expands into new markets such as Vietnam in summer 2025, advances customer experience through new technologies, and anchors its strategy in core values-Progressive, Inspiring, and Honest-supported by initiatives like the JINS Quality Standard and ISO 9001:2015 certification.

JINS HOLDINGS Inc. (3046.T) - Intro

• Global retail footprint: over 700 stores across Japan, China, the United States, Taiwan, Hong Kong, and the Philippines.
• FY ending Aug 31, 2025 consolidated sales: ¥97.2 billion (up 17.1% YoY).
• Operating profit (FY Aug 31, 2025): ¥12.0 billion (up 54.3% YoY).
• Profit attributable to owners of the parent (FY Aug 31, 2025): ¥8.33 billion (up 78.3% YoY).
• Planned international expansion: new store opening in Vietnam in summer 2025.

• Customer-first simplicity - streamlined pricing, fast delivery, easy fittings.
• Design and functionality - product aesthetics married with optical performance.
• Continuous innovation - integrating new technologies in lenses, frames, and retail.
• Global sustainable growth - expanding responsibly into new markets while optimizing operations.
• Data-driven decisions - using customer and operational data to refine offerings and experiences.

• Omnichannel integration: seamless linkage of physical stores and online platforms to increase conversion and lifetime value.
• Product innovation: development of proprietary lens treatments and lightweight frames with high-margin potential.
• Operational efficiency: store network optimization and centralized supply chain to support margin expansion.
• International roll-out: targeted openings in Southeast Asia and strengthened presence in China and the U.S.
• Service enhancement: new in-store technologies and post-purchase services to boost repeat purchases.

• In-store tech adoption: rapid dispensing workflows, digital fitting tools, and augmented displays to shorten lead times.
• New product launches with proprietary lens coatings and blue-light reduction options targeted at remote workers and digital device users.
• Data use: CRM and purchase-behavior analytics to personalize promotions and product recommendations.

JINS HOLDINGS Inc. (3046.T) - Overview

• Mission focus: Enrich and expand lives via innovative eyewear and services.
• Strategic ambition: "Change the future landscape through eyewear" - industry disruption and new standards.
• Target: Become the world's leading eyewear provider with inclusive, design-forward offerings.
• Customer promise: On-site custom prescription eyeglasses completed in 30 minutes and a new digital shopping experience.
• Global growth: Continued international expansion with a planned new store opening in Vietnam in summer 2025.

• Inclusivity - broad frame ranges across age, face-shape, price tiers, and functional needs (blue-light, progressive, prescription fashion).
• Speed & convenience - 30-minute on-site prescription fulfillment standard in many markets.
• Design & innovation - proprietary frame designs and recurring limited collections to capture lifestyle trends.
• Digital integration - omnichannel shopping, apps, AR try-on features, and streamlined prescription handling.

• Digital-first retail: investments in AR try-on, e-commerce UX, and CRM data to personalize offers and reduce store friction.
• Operational scalability: in-store onsite grinding and lens labs to deliver fast fulfillment and capture impulse retail conversion.
• Product breadth: expanding functional eyewear (blue-light, UV protection, anti-fatigue) alongside fashion collections to widen addressable market.
• International expansion: focused openings in Southeast Asia (Vietnam launch summer 2025) and selective rollouts in key metropolitan centers.

JINS HOLDINGS Inc. (3046.T) - Mission Statement

• Mission core: deliver affordable, stylish, and functional eyewear that improves daily living and wellbeing.
• Operational promise: on-site manufacture of custom prescription eyeglasses in 30 minutes to maximize convenience.
• Digital-first retail: seamless omnichannel purchase flow combining e-commerce, in-store tech, and personalized service.
• Global ambition: expansion into new markets (e.g., planned Vietnam store opening in summer 2025).

• "Magnify Life" - illuminate unknown possibilities and enrich lifestyles worldwide.
• "Changing the future landscape through eyewear" - set new industry standards via product innovation and operational models.
• Aim: become the world's leading eyewear provider by scale, design leadership, and retail experience.
• Inclusive product strategy: broad frame styles and function-driven designs to serve diverse demographics and use-cases.

• Customer experience: reduce time-to-purchase (30-minute bespoke glasses), boost NPS via design and service.
• Product innovation: continual release of functional eyewear (blue-light, sports, safety) and fashion-forward collections.
• Omnichannel growth: combine e-commerce conversion improvements with in-store throughput gains.
• Market expansion: targeted entry into Southeast Asia (Vietnam) plus continued presence across Asia, Europe, and North America.

• R&D in lens and frame materials to deliver lighter, more durable eyewear and new functional categories.
• Investment in in-store fabrication equipment to scale 30-minute prescription service while maintaining margins.
• Expansion of digital tools (AR try-on, personalization engines) to lower barriers for remote customers.
• Market-specific merchandising and service models to address diverse cultural preferences as part of global rollout.

JINS HOLDINGS Inc. (3046.T) Vision Statement

• Becoming a lifestyle brand that people 'can't live without' by embedding eyewear into daily health, fashion, and digital experiences.
• Driving industry standards through quality systems (e.g., JINS Quality Standard) and international certifications (ISO 9001:2015).
• Scaling sustainably-balancing growth, profitability, and environmental/social responsibility.

• Progressive - Embrace change, take on new challenges, and co-create new standards that excite the world.
• Inspiring - Create products and services that inspire individuality, passion, and human connection.
• Honest - Practice sincerity and empathy in relationships with customers, colleagues, communities, and the global environment.

• Quality & Standards: Implementation of the 'JINS Quality Standard' to ensure consistent product performance and customer safety; maintained ISO 9001:2015 certification for quality management processes.
• Innovation: Investment in lens and frame R&D, digital try-on and e-commerce, and collaborations that broaden product ecosystems (e.g., blue-light lenses, smart eyewear pilots).
• Customer Focus: Store experience optimization, omnichannel integration, and eye-care services to deepen customer trust and repeat business.
• Sustainability & Community: Initiatives to reduce material waste, improve supply-chain transparency, and engage in community eye-health programs.

• Quality Metrics: Defect rates, returns, and customer satisfaction scores tracked against JINS Quality Standard thresholds.
• Innovation Metrics: R&D spend as % of revenue, number of new SKUs, adoption rates for new product categories (e.g., blue-light lenses, smart eyewear).
• Sustainability Metrics: Material recycling rates, scope 1-3 emissions reduction targets, supplier audit coverage.
• Customer Metrics: Repeat purchase rate, omnichannel conversion, NPS (Net Promoter Score).

• JINS Quality Standard: Centralized quality control across design, manufacturing, and retail that reduced product-related complaints and supported ISO 9001:2015 certification.
• Retail & Digital Integration: In-store eye exams and digital try-on technologies to shorten purchase cycles and improve conversion.
• Sustainability Programs: Efforts to source sustainable materials and optimize packaging to cut waste intensity per product.