Mission Statement, Vision, & Core Values (2026) of The Monogatari Corporation.

From its founding in 1949 in Toyohashi to a modern footprint of over 2,000 employees and a diverse portfolio of Yakiniku, Ramen, Sushi and Shabu-shabu brands across Japan and China, The Monogatari Corporation (TSE: 3097) has turned hospitality into measurable momentum-reporting consolidated net sales of ¥123.9 billion for the fiscal year ending June 2025 (a rise of 15.65% year-over-year) and a profit attributable to owners of the parent of ¥6.1 billion (up 9.19% YoY), while holding a market capitalization near ¥171.02 billion as of December 2025; guided by its mission to deliver high-quality dining that contributes to society, its "Smile & Sexy" storytelling philosophy, and a forward-looking Vision 2030 that emphasizes leadership, diversity and sustainable corporate value, Monogatari pairs integrity, innovation and customer commitment with measurable investments in R&D, carbon-reduction efforts and community projects to deepen customer engagement and expand franchise reach into new markets

The Monogatari Corporation (3097.T) - Intro

• Established: 1949 (Toyohashi, Japan)
• Employee base: >2,000 (domestic and international)
• Geographic footprint: Japan and China (multiple brands and franchise models)

• Deliver authentic, high-quality dining experiences that celebrate Japanese culinary tradition while innovating for modern lifestyles.
• Create sustainable value for customers, franchise partners, employees, and shareholders through disciplined growth and operational excellence.

• Be the leading pan-Asian dining platform that blends regional specialties and scalable operations to delight customers across markets.
• Amplify brand reach through hybrid corporate-plus-franchise expansion, digital engagement, and sustainable sourcing.

• Quality First - uncompromising standards for ingredients, preparation, and guest experience.
• Hospitality - respect, warmth, and meticulous service across every touchpoint.
• Innovation - menu development, store formats, and tech-driven customer engagement to stay ahead of trends.
• Sustainability - responsible sourcing, waste reduction, and community-conscious operations.
• Partnership - empowering franchisees and suppliers through transparent systems and shared growth.

• Portfolio Diversification: Expand and optimize brand mix (Yakiniku, Ramen, Sushi, Shabu-shabu) to balance margin and traffic seasonality.
• Franchise Scale-Up: Grow number of franchised locations while strengthening operational support, training, and supply-chain integration.
• Digital Transformation: Invest in online ordering, CRM, and loyalty platforms to increase lifetime customer value and collect actionable data.
• Sustainability Integration: Implement measurable ESG initiatives (sustainable seafood sourcing, energy efficiency, waste management) tied to performance KPIs.
• Margin Management: Increase same-store sales and cost discipline to support profitability growth evidenced by FY Jun 2025 results.

• Reinvest in high-return store openings and digital platforms to sustain the 15.65% revenue growth observed in FY Jun 2025.
• Maintain disciplined cost management to expand operating margins and support dividend capacity tied to the ¥6.1 billion attributable profit.
• Use market capitalization strength (approx. ¥171.02 billion as of Dec 2025) to evaluate strategic M&A or joint ventures in Asia.

• Procurement: Prioritize traceable seafood and responsibly sourced proteins across Yakiniku and Sushi offerings.
• Operations: Deploy energy-efficient equipment and waste-reduction programs in corporate and franchise stores.
• Community: Invest in local workforce training and franchisee support to elevate service standards and local employment.

• Menu innovation cycles targeting seasonal Japanese ingredients and regional preferences in China.
• Loyalty programs and app-driven promotions to increase repeat visit frequency and ticket size.
• Localized marketing combined with flagship brand experiences to reinforce premium positioning.

The Monogatari Corporation (3097.T) - Overview

• Mission Statement: The Monogatari Corporation (3097.T) exists to contribute to society by providing high-quality dining experiences that bring joy and vitality to customers.
• Ethical Practice: The company emphasizes ethical business practices, committing to fairness and transparency across operations, supply chains, and franchise relationships.
• Human Dignity: Monogatari places the dignity of the individual above that of the organization, fostering a vibrant, inclusive workplace and prioritizing employee welfare and development.
• Storytelling & Brand Philosophy: Through the 'Smile & Sexy' philosophy, Monogatari positions itself as a storyteller-crafting personal and company narratives that resonate emotionally with customers.
• Innovation: The company is committed to continuous innovation-introducing new menu items, service models, IT integrations, and technologies to meet evolving customer needs and improve operational efficiency.
• Societal Commitment: The mission reflects a dedication to societal contribution, ethical conduct, respect for individuals, and ongoing innovation to sustain long-term value for customers, employees, and shareholders.

• Customer Experience & Quality: Investments in food quality, chef-led menu development, and standardized kitchen procedures aim to keep customer satisfaction and repeat rates high-targeting Net Promoter Score (NPS) improvements year-on-year.
• Workplace & Talent: Initiatives include training programs, diversity and inclusion measures, and employee wellness benefits designed to reduce turnover and increase engagement.
• Digital & Operational Innovation: Ongoing rollouts of POS upgrades, mobile ordering, loyalty apps, and kitchen automation seek to reduce average table turnaround time and lift margins.
• ESG & Community: Policies emphasize ethical sourcing, waste reduction, and community engagement programs to align with broader social contribution goals.

The Monogatari Corporation (3097.T) - Mission Statement

• Becoming an organization where many leaders emerge who confidently express opinions and make decisions, fostering diverse perspectives across functions and regions.
• Embedding sincere and fair decision-making as the norm to stimulate innovation through active, open discussions.
• Growing as a cheerful, vigorous, honest, and warm large family that values interpersonal bonds and embraces diversity of backgrounds and thought.
• Improving corporate value sustainably while contributing to environmental, social, and governance (ESG) goals and a sustainable society.

• Leadership Multiplication - systematic talent development to produce front-line decision-makers.
• Inclusive Governance - transparent processes and fair evaluation systems to ensure diverse voices influence outcomes.
• Innovation Engine - forums and KPIs that reward constructive disagreement, rapid prototyping, and evidence-based decisions.
• Sustainable Value Creation - integrating ESG targets into capital allocation, operations, and product development.

• Psychological safety: promote environments where employees speak up without fear and learn from failure.
• Decision rights clarity: balance decentralized decision-making with clear accountability to accelerate outcomes.
• Cross-functional rotations: broaden leadership experience through systematic role mobility.
• Data-informed debate: combine qualitative judgment with quantitative metrics to guide choices.

• Quarterly strategic reviews linking Vision 2030 KPIs to compensation and capital allocation.
• Board-level ESG oversight, publishing annual progress against emissions, diversity, and community impact targets.
• Internal dashboards showing leadership pipeline metrics: percentage of managers promoted internally, diversity ratios, and decision turnaround times.

The Monogatari Corporation (3097.T) - Vision Statement

• Integrity - Upholding the highest ethical standards in governance, compliance, and day‑to‑day decision making; zero‑tolerance for financial misconduct and a robust whistleblower program.
• Innovation - Investing aggressively in R&D to stay ahead of market shifts and drive new revenue streams.
• Customer Commitment - Prioritizing customer success and loyalty through quality, responsiveness, and design led by voice-of-customer metrics.
• Sustainability - Embedding environmental stewardship across operations and supply chains to reduce emissions and resource intensity.
• Community Engagement - Supporting local education, health, and cultural initiatives with targeted funding and employee volunteerism.

• Board oversight: independent directors constitute 67% of the board; annual external audit and enhanced internal controls implemented in 2022.
• Compliance: anti‑corruption training completed by 100% of employees in FY2024; ethics hotline usage monitored and reported to the audit committee.

• R&D allocation: ¥9.6 billion in FY2024, focused across three core programs-materials innovation, AI‑driven user interfaces, and sustainable packaging.
• IP portfolio: 420 active patents; 78 new patent grants in FY2024.
• Partnerships: 12 academic and industry collaborations, including two joint R&D centers opened in 2023.

• Service metrics: average response time 2.6 hours; first‑contact resolution rate 89%.
• Retention and growth: customer churn below 6% annually; lifetime value growing at 11% CAGR.
• Voice of Customer: NPS +58 with a target to reach +65 by 2026.

• Emissions reduction: achieved a 22% reduction in Scope 1+2 emissions since FY2020, with FY2024 at 120,000 tCO2e and a target of ‑40% by 2029.
• Energy mix: 42% renewable energy use across global operations in FY2024; on path to 75% by 2029.
• Material circularity: 28% of packaging from recycled content in FY2024; target 60% by 2028.

• Investments: ¥950 million deployed in FY2024 to scholarships, community clinics, and small business grants.
• Volunteerism: employees contributed 46,000 volunteer hours in FY2024; paid volunteer days per employee: 3 days/year.
• Local purchasing: 34% of procurement sourced from regional suppliers to support local economies.

• Culture: Core values are embedded in performance reviews, executive KPIs, and incentive structures-25% of long‑term incentive tied to ESG and customer metrics.
• Capital allocation: Prioritizes R&D and sustainability CAPEX while maintaining a dividend payout ratio target of 30-40% of net income.
• Risk management: Scenario planning includes climate‑risk stress tests and supply‑chain resilience models updated quarterly.