Mission Statement, Vision, & Core Values (2026) of SHIFT Inc.

Founded in 2005 and traded as 3697.T, SHIFT Inc. has carved out a leading role in software testing and quality assurance services, serving finance, healthcare, e-commerce and other sectors with manual, automated and performance testing plus consulting, all driven by a mission to 'seek out new value concepts and work sincerely to provide value to the world' and a bold vision to 'build the leading unified & integrated mobility platform for shifting people and products,' while upholding core values of quality, innovation, a people-focused approach and reliability that explain the company's strategic investments, domestic and international expansion, and reputation as a trusted partner in the software development lifecycle.

SHIFT Inc. (3697.T) Intro

• Deliver defect-free software through rigorous, scalable testing that enables clients to accelerate time-to-market with confidence.
• Empower customers by providing measurable quality improvements and reducing total cost of ownership for software assets.
• Continuously innovate testing methodologies and tooling to stay ahead of emerging technology risks.

• Be the global benchmark for software quality assurance, recognized for combining human expertise and automated precision.
• Expand SHIFT's platform approach to integrate testing seamlessly into continuous delivery pipelines worldwide.
• Create a sustainable, people-centered organization where every engineer contributes to safer, more reliable digital services.

• Customer-first mindset: prioritize measurable impact and long-term partnerships.
• Relentless quality focus: treat testing as a craft and continuously refine standards.
• Data-driven decisions: use metrics to guide improvements in processes and outcomes.
• Team empowerment: invest in training, career pathways, and shared ownership of results.
• Integrity and transparency: communicate test results and risks candidly to stakeholders.

• Scale automated testing capabilities and test orchestration across cloud-native stacks.
• Grow sector expertise in regulated industries (finance, healthcare) to capture higher-value engagements.
• Expand overseas delivery centers and partnerships to serve multinational clients.
• Invest in R&D for AI-assisted testing, security testing, and observability-driven QA.

• Structured training programs for testers across levels, with certification pathways and internal academies.
• Career mobility between client-facing testing roles and automation/engineering tracks to retain talent.
• Performance metrics tied to client satisfaction (NPS), defect reduction rates, and delivery SLAs.

• Standardized QA frameworks and playbooks to ensure consistent test coverage across projects.
• Investment in test automation frameworks, CI/CD integration, and performance engineering tools.
• Regular audits, security testing, and compliance support for regulated clients to reduce operational risk.

• Leadership in Japan's QA outsourcing market with growing footprint in APAC and select global accounts.
• Demand drivers include digital transformation projects, regulated sector modernization, and rise of cloud-native applications.
• Opportunities from AI/ML-driven testing tools and managed testing services to increase wallet share per client.

SHIFT Inc. (3697.T) - Overview

• Core focus: transform software quality assurance into a strategic value driver for clients by discovering and implementing new testing methodologies and automation approaches.
• Sincerity principle: transparent client relationships, compliance with Japanese corporate governance norms, and adherence to data protection and confidentiality in testing engagements.
• Continuity: the mission has remained stable as a north star through IPO, rapid scaling, and international partnerships.

• R&D and innovation: investments in automated testing platforms, AI-assisted test-case generation, and tooling integration with CI/CD pipelines.
• Service standards: company-wide quality metrics, standardized tester training programs, and client-specific SLAs to ensure measurable value delivery.
• Market responsiveness: rapid development of test solutions for cloud-native, mobile, embedded, and fintech applications where new value concepts are most needed.

• Revenue diversification: expanding from manual test services to automated and platform-based offerings, increasing recurring/repeat client revenue.
• Client retention and growth: long-term contracts with major enterprise clients in finance, telecom, and software - supporting steady YoY client retention rates above industry averages.
• Operational efficiency: reduced time-to-test cycles and defect leakage through progressive adoption of automation and AI-assisted testing workflows.

• Corporate governance: publicly listed governance structures, disclosure practices aligned with TSE requirements, and board oversight of compliance and risk.
• Ethical sourcing of talent and fair labor practices: structured career paths for test engineers and standardized training to raise professional standards across the industry.
• Data security and confidentiality: internal controls and client-facing safeguards to protect sensitive codebases and test data.

• Development of proprietary automation frameworks to scale testing across distributed teams and to embed 'new value concepts' like AI-assisted test generation.
• Partnership programs with cloud and DevOps tooling providers to ensure SHIFT's services integrate into clients' CI/CD pipelines.
• Internal academies and certification tracks to raise tester competency, improve delivery quality, and reinforce ethical client engagement.

SHIFT Inc. (3697.T) - Mission Statement

• Unify fragmented mobility services (ride, delivery, fleet ops, telematics) into an integrated platform that optimizes safety, cost, and user experience.
• Leverage SHIFT's software quality expertise to deliver industrial-grade reliability, security, and uptime for mission-critical mobility applications.
• Accelerate decarbonization and efficiency through data-driven route optimization, predictive maintenance, and modal integration.
• Enable businesses and municipalities to shift from siloed providers to platform-based orchestration of people-and-product flows.

• Market opportunity: urban mobility and logistics markets are converging; integrated platforms can capture value across ride-hailing, last-mile delivery, and corporate fleet management.
• Core competency transfer: SHIFT's QA/testing pedigree reduces deployment risk for complex, safety-critical mobility systems (AV stacks, telematics, ticketing, and rider-safety features).
• Revenue diversification: moving beyond project-based testing to platform subscriptions, transaction fees, and services expands recurring revenue potential.

• Platform architecture: a unified API layer connecting drivers, vehicles, shippers, urban infrastructure, and enterprise clients to enable routing, billing, and compliance.
• Safety and QA-first approach: integrated testing pipelines, simulation labs, and field QA programs to validate AV/ADAS integrations and mobile apps under real-world conditions.
• Commercial model: SaaS subscriptions for enterprise fleet operators, transaction fees on marketplace bookings, and managed services for city-scale deployments.
• Partnership model: alliances with vehicle OEMs, telematics providers, logistics firms, and municipal authorities to accelerate network effects.

• Dedicated mobility business unit with P&L accountability and board-level oversight to ensure alignment with Group strategy and capital discipline.
• Stage-gated investment process to validate product-market fit before scale (pilot → regional roll-out → national roll-out).
• Risk controls: safety certifications, regulatory roadmaps in target markets, and ISO-level QA processes adopted across mobility products.

• Year 1: Launch unified API and pilot fleet integrations in 3 major urban regions; secure first enterprise SaaS contracts.
• Year 2: Expand marketplace capabilities (multi-modal booking), integrate telematics partners, and hit initial ARR target.
• Year 3: National roll-out, cross-border partnerships, and platform monetization scale to institutional customers and cities.

SHIFT Inc. (3697.T) - Vision Statement

• Quality - Relentless pursuit of defect-free delivery across services and products.
• Innovation - Institutionalized experimentation and idea flow to simplify transportation and support digital transformation.
• People-focused - Respect, care, and transparency as the foundation for employee growth and client relationships.
• Reliability - Commitment to consistent execution and measurable outcomes that build stakeholder trust.

• Comprehensive ethics and compliance training rolled out organization-wide to ensure consistent behavior and decision-making.
• Targeted R&D investments to develop automation and analytics capabilities for quality assurance and inspection accuracy.
• Customer and partner scorecards to measure delivery consistency and trust metrics.

• Capital allocation prioritizes technologies that amplify quality and automation, thereby improving margins by reducing rework and manual inspection costs.
• Human capital investments (training, ethics programs, career pathways) aim to sustain high retention, reducing hiring costs and preserving institutional knowledge.
• Reliability-focused service contracts and SLAs support predictable revenue streams and strengthen long-term client relationships.

• Quality-first execution reduces operational risk and supports margin expansion.
• Continued innovation creates differentiated service offerings and scalability.
• People-focused culture preserves know-how and supports long-term value creation.
• Reliability underpins contractual trust and recurring revenue potential.