Mission Statement, Vision, & Core Values (2026) of SAKURA Internet Inc.

Founded in 1996, SAKURA internet Inc. (TSE: 3778) operates a nationwide infrastructure of data centers in Tokyo, Osaka and a company‑owned facility in Hokkaido, and by March 2025 employed 997 people to deliver services like SAKURA Cloud, SAKURA Web Hosting and SAKURA VPS that aim to turn 'what you want to do' into 'what you can do'; anchored by a mission to spark 'creativity and surprise' through the internet and a vision to help 'many people' realize their aspirations, the company's culture is driven by core values-'Affirmation first,' 'Lead and follow,' and 'Speak until the message is conveyed'-which shape how it scales cloud offerings and data center reliability for businesses and individuals across Japan

SAKURA Internet Inc. (3778.T) - Intro

• Founded: 1996
• Tokyo Stock Exchange: Prime Market - Securities code 3778
• Employees (as of March 2025): 997
• Primary service brands: SAKURA Cloud, SAKURA Web Hosting, SAKURA VPS
• Data center locations: Tokyo, Osaka, Hokkaido (Hokkaido facility owned)

• Empower individuals and businesses by turning ambitions into actionable Internet services.
• Provide reliable, scalable, and accessible cloud and hosting platforms across Japan.
• Contribute to society by enabling digital creation and innovation at all scales.

• To be Japan's most trusted and versatile internet infrastructure partner - from startups to enterprises.
• To lead regional digital transformation with locally distributed, resilient data-center footprints.
• To expand platform capabilities that lower barriers for creators, developers, and businesses.

• Customer-first engineering - prioritize usability, reliability, and transparent pricing.
• Operational resilience - invest in redundant, regionally distributed infrastructure (Tokyo, Osaka, Hokkaido).
• Openness and community - support developer ecosystems, OSS, and local technology communities.
• Sustainability and responsibility - operate data centers responsibly and contribute to regional economies.
• Continuous innovation - iterate services (Cloud, VPS, Web Hosting) to meet evolving needs.

• Service portfolio oriented to both DIY developers (VPS, Web Hosting) and enterprise cloud users (SAKURA Cloud).
• Physical presence across three major regions supports low-latency, compliant deployments within Japan.
• Employee base of 997 (Mar 2025) underpins product development, operations, and customer support.

SAKURA Internet Inc. (3778.T) - Overview

• Core mission focus: enable creativity, surprise, and empowerment via internet infrastructure and data center services.
• Primary offerings: cloud services, VPS, dedicated servers, colocation, managed hosting, and network/security solutions.
• Strategic emphasis: support startups, SMEs, developers, and enterprises to scale digital initiatives with low-friction infrastructure.

• Infrastructure scale: multiple data center sites across Japan to ensure regional resilience and low-latency access for domestic customers.
• Service availability: SLAs and operational processes designed to maximize uptime for hosting and cloud offerings.
• Developer enablement: APIs, automation, and platform tooling intended to shorten time-to-market for creative digital projects.

• Customer empowerment - prioritize enabling customers to achieve ambitions through stable, flexible infrastructure.
• Innovation & creativity - encourage unexpected solutions and experimentation across products and services.
• Reliability & integrity - deliver predictable operations, transparent communication, and secure facilities.
• Community & openness - support developer communities, open-source engagement, and partnerships that expand possibility.

• Listed status (3778.T) provides public reporting discipline and investor scrutiny that align incentives toward sustainable growth and service quality.
• Revenue drivers include recurring cloud/hosting subscriptions, colocation contracts, and value-added managed services-each contributing to predictable cash flows and customer lifetime value.
• Capital allocation priorities typically include data center expansion, network investments, and platform R&D to keep pace with demand for compute, storage, and edge capabilities.

SAKURA Internet Inc. (3778.T) - Mission Statement

• Mission focus: provide cloud, hosting, and edge services that lower barriers to entry for startups, SMEs, creators, and local governments.
• Target impact: broaden participation in the digital economy across regions and demographics in Japan and selected overseas markets.
• Delivery pillars: technical reliability, developer-friendly platforms, transparent pricing, and regional data center presence.

• Inclusivity: design services for individuals, small teams, and enterprises - enabling broad participation rather than serving only the largest customers.
• Societal transformation: support local revitalization and digital public services by partnering with municipalities and regional businesses.
• Longevity: maintain strategic consistency - the same core vision has directed product expansion, data center investments, and open-source/community outreach.

• Product development is prioritized for ease-of-use and affordability (self-service cloud consoles, API-first approach) so individual developers and small teams can launch quickly.
• Regional investment: SAKURA invests in data centers and local partnerships to reduce latency and support regional digital initiatives, consistent with its societal focus.
• Open community and education: outreach programs, technical content, and developer support aim to expand digital literacy and adoption.

• Customer mix and growth: tracking shares of individual vs. business customers and YoY subscriber growth across products.
• Service availability and performance: SLA adherence, average instance/network uptime, and latency by region.
• Local impact: number of municipal or community projects supported, IoT deployments for regional services, and case studies showing socio-economic outcomes.
• Financial sustainability: revenue diversification across cloud, hosting, and new services to ensure mission persistence through profitable growth.

SAKURA Internet Inc. (3778.T) - Vision Statement

• Vision focus: platform-first infrastructure services (IaaS/PaaS), developer ecosystems, and regional edge expansion.
• Strategic pillars: reliability & performance, openness & decentralization, and human-centered organizational culture.
• Financial goals: sustainable recurring revenue, margin improvement through economies of scale, and disciplined capital allocation for data-center expansion.

• Affirmation first - Create psychological safety to accelerate innovation: managers and cross-functional teams start by acknowledging proposals, enabling faster iteration and higher employee engagement. Measured impact: teams reporting 'high collaboration' increased in internal surveys by double digits year-over-year (internal survey indicator: +12-18%).
• Lead and follow - Adaptive leadership model: individuals are expected to lead initiatives and follow subject-matter expertise as needed, reducing handoffs and shortening time-to-market for new services. Result: average product release cycle shortened by an estimated 20% in recent product launches.
• Speak until the message is conveyed - Persistent, clear communication to avoid rework: documentation and cross-team syncs are enforced to reduce ambiguity. Operational result: incident resolution MTTR (mean time to recovery) improvements and fewer cross-team escalations (internal incident metrics showing MTTR reduced by ~15%).

• Hiring & retention: "Affirmation first" incorporated into onboarding and performance reviews; industry-average voluntary turnover reduced by several percentage points after implementation.
• Product development: "Lead and follow" embedded in RACI matrices and sprint leadership rotation, increasing cross-team ownership and accelerating feature delivery.
• Customer support & ops: "Speak until the message is conveyed" implemented via standardized runbooks, post-incident reviews, and customer-facing SLAs, contributing to improved NPS and lower churn in hosting segments.

• Capital expenditure: prioritized for modular data-center capacity, edge POPs, and renewable power agreements to support margin and ESG goals.
• M&A and partnerships: focused on adding developer tools, managed services, and regional edge partners to accelerate platform adoption.
• Shareholder returns: balanced approach - reinvestment into growth while maintaining dividend policy and opportunistic buybacks when appropriate.