Mission Statement, Vision, & Core Values (2026) of Rakus Co., Ltd.

Founded in 2000 and listed on the Tokyo Stock Exchange Prime Market (3923), RAKUS Co., Ltd. has grown into a driving force in Japan's IT services sector with a workforce of over 2,500 as of March 2024, delivering cloud-first solutions that generated ¥22.5 billion in revenue for FY2024 - a 23% year-on-year increase with cloud services accounting for more than 65% of sales - all while pursuing an ambitious medium-term plan targeting a 31%-32% CAGR in sales to FY2026.3 and concrete goals of ¥10 billion in net income and ¥20 billion in net assets by that year; guided by a mission to help every company grow through digitalization and a vision to become one of Japan's top 100 market-cap companies, RAKUS embeds Leadership Principles-ownership, overall optimization, sincerity, continuous learning, starting small to grow big, and cost-benefit focus-into its culture to scale digital transformation across SMEs and large enterprises and extend IT benefits to Japan's workforce.

Rakus Co., Ltd. (3923.T) - Intro

• Founded: 2000
• Headquarters: Tokyo, Japan (operations also in Osaka and overseas)
• Employees: >2,500 (as of March 2024)
• Stock listing: Tokyo Stock Exchange - Prime Market, ticker 3923.T
• Subsidiaries: RAKUS Light Cloud Co., Ltd.; RAKUS Vietnam Co., Ltd.; others

• To accelerate digital transformation by delivering simple, reliable cloud solutions that enable businesses to operate smarter, faster, and with lower cost.
• To create measurable productivity gains for Japanese companies and contribute to sustained economic growth through technology adoption.

• Be the leading platform that empowers small and medium enterprises across Japan to transform operations digitally.
• Expand a cloud ecosystem that integrates software, services, and partners to deliver end-to-end business efficiency.

• Customer-first practicality - prioritize solutions that deliver immediate, measurable results.
• Simplicity and usability - design cloud services that are easy to deploy and operate.
• Continuous innovation - iterate quickly and invest in R&D to stay ahead in cloud offerings.
• Operational excellence - maintain high reliability, security, and cost-efficiency in service delivery.
• People-driven culture - grow employees' skills and foster collaboration across subsidiaries and locations.

• Drive cloud revenue share above 70% over medium term by expanding subscriptions and cross-selling.
• Maintain annual revenue growth target in the 15-25% range through product upgrades and M&A.
• Improve operating margin via scale benefits; operating income rose to ~¥2.1bn in FY2024.
• Scale workforce and offshore capabilities (e.g., RAKUS Vietnam) to support product development and cost efficiency.

• Core offerings: cloud accounting, expense management, HR/payroll support, and SaaS productivity tools.
• Distribution: direct sales, channel partners, and bundled enterprise packages aimed at SMEs.
• Geographic reach: primary Japan market with development and delivery support from Vietnam and regional offices.

Rakus Co., Ltd. (3923.T) - Overview

Rakus Co., Ltd. (3923.T) has a clear mission: 'constantly help companies grow their business by providing IT services.' This mission drives the company's product roadmap, go-to-market strategy, and long-term ambition to 'become a company representing Japan' and rank among the top 100 companies by market capitalization.

• Primary mission: Enable business growth through practical IT services and SaaS solutions.
• Target: Support digital transformation for small and medium-sized enterprises (SMEs) and larger firms burdened by legacy systems.
• National goal: Expand access so that all ~50 million Japanese workers benefit from modern IT services.

Rakus frames its mission as both economic and social: driving client revenue and efficiency while contributing to worker well-being and national productivity. The company's cloud-based accounting, payroll, HR, and business-operation tools aim to reduce administrative overhead and digitally upskill organizations across sectors.

• Focus sectors: SMEs, mid-market companies, and enterprise divisions modernizing legacy processes.
• Service approach: Simple subscription SaaS, integration with existing systems, and targeted onboarding to accelerate ROI.
• Social contribution: Improving work-style efficiency to support Japan's demographic and labor-force challenges.

These metrics illustrate steady top-line growth, improving profitability, rising customer adoption and scaling headcount - all aligned to the mission of broad digitalization across Japan's workforce.

• Strategic priority: Increase penetration among SMEs to reach the stated national impact goal (≈50 million workers).
• Product investment: Expand cloud HR, payroll, and workflow automation to capture more recurring revenue and deepen customer stickiness.
• Capital markets goal: Grow market cap and corporate profile to approach inclusion among Japan's top 100 public companies.

For a detailed company background, history, ownership structure and explanation of how Rakus operates and monetizes its services, see: Rakus Co., Ltd.: History, Ownership, Mission, How It Works & Makes Money

Rakus Co., Ltd. (3923.T) - Mission Statement

• Targeted sales growth: compound annual growth rate (CAGR) of 31%-32% over the medium term (from FY2022.3 to FY2026.3).
• Profitability goal: achieve ¥10.0 billion in net income by FY2026.3.
• Balance-sheet goal: reach ¥20.0 billion in net assets by FY2026.3.
• Organizational objective: build an integrated, scale-ready organization so the entire company "acts as one" even as headcount expands.
• National contribution: accelerate Japan's digitalization and economic growth through SaaS and IT services tailored to domestic markets.

• 31% CAGR → growth factor ≈ 3.85×
• 32% CAGR → growth factor ≈ 3.99×

• Product-led expansion: deepen penetration of cloud-based business applications and recurring-revenue models to sustain high CAGR.
• Margin management: prioritize profitable growth to reach the ¥10.0 billion net income target.
• Capital efficiency: allocate earnings and capital to hit ¥20.0 billion in net assets while investing in growth initiatives.
• People & culture: scale organizational capabilities and governance so decision-making and execution remain unified as headcount rises.
• Market role: amplify contributions to Japan's productivity and digitalization through accessible IT solutions for SMEs and enterprises.

Rakus Co., Ltd. (3923.T) - Vision Statement

• Deliver cloud-first solutions that turn administrative work into strategic advantage for SMEs.
• Expand recurring-revenue SaaS penetration while preserving high customer satisfaction and low churn.
• Scale efficiently: increase gross margin and operating leverage through product modularity and automation.
• Foster a leadership culture that aligns day-to-day decisions with long-term enterprise value creation.

• Take ownership: leaders are expected to own outcomes, not just tasks, and to prioritize initiatives that drive the company's long-term sustained growth.
• Aim for overall optimization: decision-making must consider company-wide effects rather than narrow departmental gains.
• Treat people with sincerity: transparent communication, respect, and ethical conduct are baseline expectations.
• Continue to learn and grow: leaders must have an insatiable appetite for the knowledge and experiences needed to achieve stretch goals.
• Start small and grow big: iterate quickly with validated learning, scaling successful pilots into broad offerings.
• Consider cost‑benefit performance: balance investment with measurable returns and disciplined resource allocation.

• Prioritize company impact: project proposals are evaluated by expected contribution to consolidated KPIs (revenue retention, CAC payback, ARR growth).
• Cross-functional optimization: product, sales, and customer success collaborate under single success metrics to avoid sub-optimization.
• Rapid learning cycles: experiments run with clear hypotheses, metrics, and go/no-go criteria - "start small, grow big."
• Cost-benefit lens: resource allocation requires quantified ROI and scenario planning before scale-up.
• People-first leadership: performance reviews and promotions emphasize coaching, ethical conduct, and long-term development.