Mission Statement, Vision, & Core Values (2026) of China Merchants Bank Co., Ltd.

Founded in Shenzhen in 1987, China Merchants Bank (3968.HK) has evolved from the mainland's first joint-stock commercial bank wholly owned by corporate entities into a global financial group with branches in Hong Kong, New York, London, Singapore, Luxembourg and Sydney, offering retail and wholesale banking, financial leasing, fund management, life insurance, overseas investment banking, consumer finance and wealth management; as of June 30, 2025 it reported total assets of RMB 12.66 trillion, ranking 7th domestically, while pursuing an "AI First" digital strategy and earning an MSCI ESG "AAA" rating - all of which feed directly into its mission to "build a value creation bank," its vision of balanced growth in quality, efficiency and scale, and its customer-centered core value of creating long-term value through innovation and comprehensive services, so read on to see how these concrete metrics and strategic priorities shape CMB's approach to value creation for customers, employees, shareholders and society

China Merchants Bank Co., Ltd. (3968.HK) - Intro

• Established: 1987 (Shenzhen)
• Corporate form: Joint‑stock commercial bank
• Market position (as of 30 Jun 2025): Total assets RMB 12.66 trillion; ranked 7th in domestic banking industry
• MSCI ESG rating: AAA (leader among global peers)
• Strategic tech stance: 'AI First' - active deployment of 'AI + Finance' solutions across products and operations

• Domestic network: Extensive branch coverage in major Chinese cities and provincial centers (including Shenzhen, Shanghai, Beijing, Guangzhou, Chengdu, Xi'an, Hangzhou)
• International presence: Representative and branch offices in key global financial centers - Hong Kong, New York, London, Singapore, Luxembourg, Sydney
• Business scope: Retail & wholesale banking, financial leasing, fund management, life insurance, overseas investment banking, consumer finance, wealth management

• AI & digital: Integrating AI across customer acquisition, credit decisioning, anti‑fraud, and personalized wealth management; positioning for scale of 'AI + Finance' use cases
• Wealth & consumer finance: Comprehensive platform offerings combining offline branches and digital channels to capture affluent and mass retail segments
• Social responsibility: High ESG governance standards reflected in MSCI AAA; active green finance and community programs

China Merchants Bank Co., Ltd. (3968.HK) - Overview

• Mission focus: Build a value creation bank through innovation, differentiated business models, and long-term value creation for all stakeholders.
• Customer-centricity: Prioritize financial solutions and services that create measurable value for retail and corporate clients.
• Support for the real economy: Allocate credit and financial services to productive economic sectors, SMEs, and strategic national projects.
• Sustainability and social contribution: Integrate ESG considerations into lending, investment, and operations to support community and environmental outcomes.

Strategic pillars aligning with the mission

• Innovation & digitalization: continuous investment in fintech, digital channels, and process automation to improve client experience and operational efficiency.
• Retail excellence: deepening wealth management, private banking, and consumer lending to expand lifetime customer value.
• Corporate & transaction banking: specialized services for trade finance, supply-chain finance, and corporate treasury aligned with national and cross-border trade initiatives.
• Governance & risk management: maintain capital adequacy, asset quality controls, and compliance to sustain long-term value for shareholders.

Key mission-related performance indicators (selected operational & financial metrics - 2023, approximate)

How the mission translates into stakeholder outcomes

• Customers: Enhanced product innovation (digital banking, wealth management, corporate transaction platforms) designed to increase convenience, returns, and service quality.
• Employees: Career development, digital upskilling, and incentives aligned to long-term value creation and customer outcomes.
• Shareholders: Stable dividend policy and disciplined capital management aimed at sustainable returns and capital preservation.
• Partners: Collaborative ecosystems (fintech, trade partners, institutional channels) to deliver integrated solutions.
• Society: Lending and investment focused on SMEs, infrastructure, green finance, and community programs supporting national development priorities.

Concrete initiatives and indicators demonstrating mission delivery

• Digital transformation: major investments in mobile and online platforms, resulting in high digital adoption rates among retail customers and reduced per-transaction costs.
• SME and trade finance: targeted credit facilities and supply-chain finance products to support small-to-medium enterprises and cross-border trade financing.
• Green and sustainable finance: increasing proportion of loans and bonds directed to green projects and ESG-aligned clients, with dedicated green loan frameworks and reporting.
• Risk-adjusted returns: emphasis on margin management and credit quality to preserve capital and deliver consistent profitability.

China Merchants Bank Co., Ltd. (3968.HK) - Mission Statement

• Serve the real economy with differentiated financial solutions that support corporates, SMEs, and retail clients.
• Create shared value for customers, employees, shareholders, and society through sustainable banking practices.
• Apply advanced fintech and data capabilities to improve product reach, personalization, and operational efficiency.
• Maintain rigorous risk controls to ensure resilient growth and protect stakeholder capital.

• Quality: Prioritize asset quality, customer satisfaction, and prudent capital allocation.
• Efficiency: Raise operating leverage and technology-driven productivity to improve returns.
• Scale: Grow sustainably across wealth management, corporate banking, and fintech ecosystems.

• Wealth Management: Expand advisory-driven, high-margin wealth and asset-management services to capture growing household financialization. Fee-based income has been a key contributor to recent profitability.
• Fintech & Digitalization: Invest in digital platforms, AI-driven credit decisioning, open APIs, and cloud-native operations to reduce cost-to-serve and accelerate product innovation.
• Risk Management: Strengthen credit underwriting, early-warning systems, and concentration controls to preserve asset quality while supporting real-economy clients.
• ESG Integration: Embed environmental, social, and governance criteria into lending, capital allocation, and product design to support green finance and inclusive growth.

• Innovation labs and fintech partnerships to accelerate digital product rollouts and increase digital customer penetration (digital active customers measured in tens of millions).
• Targeted wealth management AUM growth and fee-income diversification to increase the proportion of non-interest income in total operating income.
• Green lending and sustainable finance quotas aiming to increase green loans and sustainability-linked products year-over-year.
• Capital and efficiency targets: improve cost-to-income ratio while maintaining capital buffers above regulatory minima.

• Win-win business philosophy: align client outcomes with shareholder returns via advisory-led, outcome-oriented solutions.
• Support for SMEs and real economy sectors through tailored financing, supply-chain finance, and digital onboarding to reduce financing frictions.
• Public-interest programs and community finance initiatives that reflect the bank's role in social stability and inclusive development.

China Merchants Bank Co., Ltd. (3968.HK) - Vision Statement

• Being customer-centered and creating value for customers: every product, channel and process is designed to deliver measurable customer benefits and deepen relationships.
• Innovation and agility: continuous investment in digital platforms, fintech partnerships and data-driven services to anticipate evolving customer needs.
• Integrity and compliance: strong governance, compliance and risk-management culture to safeguard stakeholder interests and ensure sustainable operations.
• Excellence and accountability: performance-driven culture that ties incentives to customer outcomes and long-term shareholder value.
• Social responsibility: commitment to inclusive finance, green banking and community development.

• Product innovation: flagship offerings such as the 'All-in-One' multifunction debit card and integrated wealth-management solutions that combine banking, investment, insurance and lifestyle services.
• Omnichannel delivery: comprehensive online and mobile banking ecosystems that enable end-to-end digital onboarding, payments, lending and advisory services.
• Personalization: segmentation and big-data analytics to tailor propositions for retail, small & medium enterprises (SMEs) and affluent clients.
• Relationship focus: loyalty programs, advisory services and branch experience upgrades to foster retention and lifetime customer value.

• Customer lifetime value orientation: cross-sell and ecosystem strategies increase wallet share per customer-evidenced by above-industry average fee income from wealth and transaction services.
• Digital-first delivery: continued capex into IT and fintech has raised mobile active user penetration and reduced per-transaction cost, supporting scalable growth.
• SME and affluent segments: tailored credit, cash-management and advisory programs drive diversified revenue and lower concentration risk.
• Risk-adjusted growth: strict underwriting, provisioning policies and stress-testing maintain asset quality metrics (low NPL ratio and healthy capital buffers).

• Increase digital active customers by X% year-over-year and expand digital share of transactions.
• Grow fee and commission income through wealth management and cross-selling to reach a higher non-interest income mix.
• Maintain CET1 and liquidity ratios above regulatory floors while targeting mid-single-digit credit cost improvements.
• Improve customer satisfaction (NPS) and retention metrics across retail and SME segments.