Mission Statement, Vision, & Core Values (2026) of PARK24 Co., Ltd.

From its founding in 1971 to operating approximately 1.357 million parking spaces and managing around 69,000 vehicles across seven countries, PARK24 Co., Ltd. has built a mobility empire with roughly 5,500 employees and a customer base that surpassed 10 million Times CLUB members in January 2023, all while turning profitable in the fiscal year ending October 31, 2022 and steadily accumulating earnings thereafter; guided by a mission to 'create new forms of comfort and convenience' and core values of integrity, innovation, sustainability, customer centricity, and community engagement, the company is pursuing a bold 2035 vision to 'evolve into a Mobility Service Platform Operator'-concretized through initiatives like the Times Platform Service (TPL), a Medium‑Term Plan running toward 2027, and strategic moves such as the November 2025 split transferring international parking operations to TIMES24 Co., Ltd. to accelerate localized solutions and group synergies-read on to explore how these mission, vision, and values translate into measurable strategy, services, and future-facing investments.

PARK24 Co., Ltd. (4666.T) - Intro

• Parking footprint: approximately 1.357 million parking spaces worldwide.
• Fleet management: around 69,000 vehicles under management.
• Workforce: roughly 5,500 employees (group-wide).
• Membership reach: 10 million Times CLUB members as of January 2023.

• Mission - To connect people, cars, communities and parking facilities through seamless, convenient mobility services that improve everyday life.
• Vision (2035 Medium- to Long-Term Vision) - Transform into a Mobility Service Platform Operator by integrating and expanding four networks: people, cars, communities and parking facilities, enabling platform-led services and local partnerships.
• Core Values - Safety, Convenience, Locality, Sustainability, Innovation.

• Business scope - Parking services, mobility solutions, membership platforms (Times CLUB), payment and settlement services, and localized parking operations in international markets.
• Profitability trajectory - Returned to profitability in the fiscal year ended October 31, 2022, and progressed in accumulating profits in the subsequent fiscal year, supporting reinvestment into digital platforms and network expansion.
• Corporate restructuring - In November 2025 PARK24 announced a strategic company split transferring its international parking business to TIMES24 Co., Ltd. to accelerate localized parking solutions and strengthen group synergies.

• Network integration - deepen connections among people, cars, communities and parking facilities to create cross-service value.
• Platform development - expand Times CLUB and digital payment capabilities to increase recurring revenue and data-driven services.
• Localization & partnerships - empower regional operators via the TIMES24 split to tailor solutions and accelerate overseas rollouts.
• Sustainability & urban mobility - optimize land use, reduce congestion, and integrate EV charging and shared mobility offerings.

PARK24 Co., Ltd. (4666.T) - Overview

• Core focus: integrate parking facilities, car-sharing, EV charging, and mobility services into a unified platform (TPL).
• Customer promise: improve convenience and reduce friction in urban mobility for drivers, commuters, and businesses.
• Strategic posture: anticipate needs in electrification, shared mobility, and smart-city infrastructure.

• Long-term orientation: The mission has been consistently maintained, reinforcing investment in R&D, digitalization, and partnerships to expand the TPL ecosystem.
• Innovation pathways: platformization (TPL), IoT-enabled parking management, data-driven demand prediction, and mobility-as-a-service pilots.
• Stakeholder alignment: initiatives that target municipal partnerships, retail and office integrations, and corporate clients to embed services into daily life.

PARK24 Co., Ltd. (4666.T) - Mission Statement

Vision Statement - Evolve into a Mobility Service Platform Operator by 2035

• Strategic integration of parking assets with multimodal transport and digital mobility services.
• Long-horizon planning (2035) enabling phased investments in technology, partnerships, and infrastructure.
• Positioning as an indispensable mobility node for consumers, municipalities, automakers, and logistics providers.

Medium-Term Management Plan (to 2027) - Strategic Milestones

• Revenue mix shift: grow Mobility Service and digital revenues as a proportion of consolidated sales.
• Asset optimization: monetize parking assets via platform APIs, dynamic pricing, and integrated services.
• Electrification & charging: expand EV charging networks across owned and partner sites.
• Technology: deploy data platforms, MaaS integrations, and user-facing apps to increase engagement and ARPU.
• International expansion: scale Times-branded services in priority Asian and Oceania markets.

Core Strategic Pillars Aligned with the Vision

• Platformization: turn parking assets into API-enabled nodes for mobility services and partners.
• Service Diversification: bundle parking with car-sharing, micro-mobility, shuttle/logistics, and MaaS integrations.
• Sustainability: promote EV adoption via charging rollout, energy management, and reduced urban emissions.
• Customer Experience: unified digital wallet, reservation, navigation, and loyalty across services to boost retention and ARPU.
• Partnerships & Ecosystem: collaborate with OEMs, local governments, mobility startups, and logistics players to scale offerings.

Financial & Operational Levers to 2035

• Monetize data and connected services to lift gross margin on same asset base.
• Increase asset-light revenue through franchise, revenue-share, and SaaS models.
• Target higher utilization via dynamic pricing, reservation systems, and cross-service demand shaping.
• Allocate capex toward digital platforms and charging infrastructure while optimizing real-estate holdings.

PARK24 Co., Ltd. (4666.T) - Vision Statement

• Integrity - transparent governance, accurate reporting, and accountable operations that foster trust with customers, employees, investors, and local communities.
• Innovation - continual investment in R&D, IoT, and software platforms to increase utilization rates, reduce transaction friction, and introduce new service models (e.g., MaaS and smart parking).
• Sustainability - initiatives to lower the company's carbon footprint through EV charging deployment, electrified service fleets, and energy-efficient facility upgrades.
• Customer centricity - service design driven by user data, loyalty programs, responsive support, and frictionless digital payments to maximize customer lifetime value.
• Community engagement - partnerships with municipal governments, local businesses, and NGOs to repurpose parking assets for public benefit and support local social programs.

• Integrity: regular external audits, published governance metrics, and investor disclosures - reflected in public filings and stable credit relationships.
• Innovation: capital allocation to digital platforms and R&D - PARK24 has prioritized platform development that targets higher occupancy and reduced manual interventions.
• Sustainability: rollout of EV chargers across parking locations and conversion of service vans to EV/hybrid models to lower Scope 1 and 2 emissions.
• Customer centricity: expansion of membership and loyalty programs that increase repeat use and boost ARPU (average revenue per user) for mobility services.
• Community engagement: adaptive reuse projects converting underused parking into community spaces, and sponsorship/charitable contributions at local levels.

• Investment allocation: a portion of capex dedicated to digital platform scaling, EV infrastructure, and retrofit of parking facilities.
• Partnerships: collaborations with municipalities for smart-city pilots to demonstrate reduced congestion and better land utilization.
• Service enhancements: rollout of dynamic pricing, pre-booking, and integrated payment/wallet features to increase utilization and customer satisfaction.
• ESG reporting: strengthened disclosure of environmental metrics and target-setting for emissions reductions and energy efficiency.

• Board oversight: boards and committees ensuring alignment between mission/vision and capital deployment.
• Performance metrics: KPI dashboards tracking occupancy rates, revenue per space, customer retention, and sustainability targets.
• Stakeholder dialogue: regular investor briefings, customer feedback mechanisms, and community consultations to maintain transparency.