Mission Statement, Vision, & Core Values (2026) of Round One Corporation.

Founded in 1980 and headquartered in Osaka, Round One Corporation has grown into an international leisure operator with more than 160 stores across Japan, the USA and China, translating a focused strategy into measurable momentum-reported year‑on‑year sales gains in May 2025 of roughly 6% in Japan and about 4% in the USA, supported by a 24.30% three‑year revenue growth rate as of March 2025 and a prudent balance sheet with a moderate debt‑to‑equity ratio; the company's stated mission centers on delivering state‑of‑the‑art preventive and detective vehicle services through excellent products, equipment and a highly trained team, its vision casts Round One as a "lifelong co‑pilot" and emerging global brand in vehicle maintenance, and its core values-Safety, Enthusiasm, Teamwork, Service and Integrity-anchor investments such as the $10 million modernization program in 2023 that introduced new game technologies and customer‑facing innovations to reinforce trust, operational efficiency and long‑term customer relationships

Round One Corporation (4680.T) - Intro

• Founded: 1980; Headquarters: Osaka, Japan
• Store count: 160+ locations across Japan, USA, and China
• Key segments: bowling centers, amusement arcades, karaoke, sports & leisure (including batting cages, darts, billiards)

• Deliver accessible, family-friendly entertainment that creates memorable shared experiences.
• Operate safe, welcoming indoor leisure complexes that combine technology and hospitality to extend guest stays and frequency.

• Be the leading global indoor entertainment operator by expanding footprint, diversifying offerings, and integrating digital engagement.
• Continuously modernize venues and guest interaction through targeted investments in game technology, F&B, and omnichannel customer touchpoints.

• Guest-first hospitality - prioritize safety, cleanliness, and service to drive repeat visitation.
• Innovation - invest in new entertainment technologies and experiences (e.g., $10M modernization in 2023).
• Operational excellence - optimize multi-format operations to sustain strong revenue growth (24.30% three-year growth through Mar 2025).
• Financial prudence - maintain balanced leverage and capital allocation to support expansion while preserving stability (moderate D/E ~0.6).
• Community & inclusivity - create spaces for families, groups, and diverse customer segments across markets.

Round One Corporation (4680.T) Overview

• Mission core: deliver preventive and detective vehicle services using advanced diagnostics and best-in-class repair protocols.
• Technology: adoption of digital diagnostics, telematics integration, and automated inspection tools to reduce downtime and misdiagnosis.
• People: structured training programs, certification pathways, and performance metrics to maintain technical excellence.
• Customer focus: convenience, transparent pricing, and measurable safety outcomes to exceed expectations.

• Investment in diagnostics: allocation of capital to modern inspection bays and OBD/telematics tooling to improve detection accuracy.
• Product & equipment standards: standardized parts sourcing and OEM-level replacement policies to ensure consistency.
• Training & talent: multi-tier certification, continuous education hours per technician, and mentorship to reduce error rates.
• Quality assurance: standardized audit cycles, warranty-backed repairs, and data-driven root-cause analysis to improve reliability metrics.

• Standard operating procedures aligned to safety and detection protocols, audited quarterly.
• Data-driven scheduling to optimize throughput and reduce customer wait times.
• Warranty and follow-up programs to track first-time fix performance and continuous improvement.
• Customer education initiatives to increase preventive maintenance uptake and reduce lifetime repair costs.

Round One Corporation (4680.T) - Mission Statement

• Commitment: Provide dependable, high-quality maintenance and preventative care across all vehicle stages.
• Continuity: Maintain customer relationships through lifecycle services - acquisition, routine maintenance, repairs, upgrades, and end-of-life support.
• Global Reach: Build brand recognition and consistent service standards across multiple markets while respecting local needs.
• Trust & Transparency: Use clear pricing, verifiable service records, and service guarantees to earn and retain customer trust.
• Innovation: Integrate digital diagnostics, predictive maintenance, and seamless customer interfaces to reduce downtime and cost.

• Long-term Relationships: Target customer lifetime value (CLV) improvements via subscription and membership models.
• Global Brand Building: Expand recognized presence in priority markets through standardized service protocols and local partnerships.
• Service Reliability: Achieve industry-leading uptime and first-visit fix rates to reinforce trust.

• Network Expansion - scaling service locations and modular service bays to reduce access time and increase capacity.
• Digital Platform - unified customer portal for scheduling, service history, remote diagnostics, and predictive alerts.
• Talent & Training - certification programs for technicians to uphold consistent global standards.
• Sustainability & Parts Management - circular practices, remanufacturing, and parts traceability to reduce costs and environmental impact.

• Increase global service locations to 350 by FY 2027 while maintaining >70% same-market profitability.
• Raise average CLV by 25% through membership/subscription offerings and preventive-service upsell within three years.
• Improve first-visit fix rate to ≥92% and maintain NPS ≥65 as quality benchmarks.
• Reduce average customer downtime by 20% through predictive maintenance and logistics optimization.

• Top-of-mind awareness in priority markets targeted to reach 45% within five years via coordinated marketing and local partnerships.
• Digital engagement - target 60% of bookings via the company app/portal within 36 months to capture service data and enable personalization.
• Parts traceability - achieve 100% serialized parts tracking in flagship markets to support warranty, safety recalls, and trust.

Round One Corporation (4680.T) - Vision Statement

• Safety: Embed best-in-class safety protocols across all facilities to protect customers and employees, targeting zero major incidents and continuous reduction in minor incidents year-over-year.
• Enthusiasm: Cultivate an energetic customer experience measured by Net Promoter Score (NPS) improvements and repeat-visit frequency increases.
• Teamwork: Strengthen cross-functional coordination through training and staffing metrics that reduce turnover and improve labor productivity.
• Service: Maintain top-tier service benchmarks, aiming to be the first-choice destination for family entertainment in core markets.
• Integrity: Operate with full transparency in reporting and governance, compliant with regulatory standards and ethical business practices.

• Customer Metrics: NPS, average spend per visit, repeat-visit rate.
• Safety Metrics: Incident rate per 100,000 guest-hours, percentage completion of safety training.
• People Metrics: Employee retention rate, average tenure, training hours per employee.
• Growth Metrics: New store openings, same-store sales growth (SSSG), international expansion pace.
• Financial Metrics: Revenue growth, operating margin, free cash flow, return on invested capital (ROIC).

• Safety investments: capital expenditures in facility upgrades and maintenance to reduce incident exposure and extend asset life.
• Enthusiasm investments: customer experience programs, digital engagement (loyalty apps, booking), and event marketing to lift visit frequency and spend.
• Teamwork investments: enhanced training curricula, cross-store staffing flexibility, and recognition programs to lower turnover and improve service consistency.
• Service investments: targeted product-mix optimization (arcade, bowling, karaoke, food & beverage) to maximize per-visit revenue while keeping price accessibility.
• Integrity investments: governance, compliance, and transparent investor communications to maintain stakeholder trust and access to capital markets.