Mission Statement, Vision, & Core Values (2026) of SAIC Motor Corporation Limited.

From its founding in 1955 to becoming China's largest automotive manufacturer, SAIC Motor Corporation Limited (listed on the Shanghai Stock Exchange as 600104.SS) has evolved into a global powerhouse operating across vehicle manufacturing, components, mobility services, finance and cutting‑edge technologies; with a sprawling international footprint of R&D centers, factories and sales networks and a notable 4.013 million vehicles sold in 2024, the company channels a market‑driven mission-backed by an outstanding workforce and relentless product and service innovation-toward its vision of pioneering the automotive future, a journey accelerated by milestones such as the establishment of the SAIC Motor R&D Innovation Headquarters in 2022 and the mission refresh in 2021, all grounded in core values of integrity, responsibility, collaboration, innovation, enterprise and aspiration that steer its push into electric and intelligent vehicle leadership.

SAIC Motor Corporation Limited (600104.SS) - Intro

• Established: 1955
• Shanghai Stock Exchange listing: 2006 (600104.SS)
• 2024 total vehicle sales: 4.013 million units
• Global footprint: R&D centers, manufacturing facilities and sales networks across Asia, Europe, Africa and the Americas
• Strategic focus: New energy vehicles (NEVs), intelligent connected vehicles (ICVs), battery & powertrain technologies, and mobility services

• Business segments: Vehicle manufacturing (passenger & commercial), components & modules, mobility services, financial services, and technology & software.
• Manufacturing and supply chain: Multiple domestic production bases complemented by overseas assembly and partnership operations to serve local markets.
• Workforce scale: Employs on the order of hundreds of thousands globally to support manufacturing, R&D and sales operations.

• R&D orientation: Heavy investment into EV platforms, battery systems, intelligent driving, software-defined vehicle architectures and vehicle-cloud integration.
• Investment scale: SAIC has committed and continues to allocate tens of billions of RMB annually to R&D and electrification programs to accelerate NEV and ICV capabilities.
• Environmental targets: Scaling NEV output and lowering fleet emissions in line with China's and global decarbonization trends.

• Mission: To lead transformation in mobility by delivering safe, high-quality, innovative and sustainable automotive products and services that meet global consumer needs.
• Vision: To become a world-class provider of intelligent mobility and a pioneer in new energy and digital mobility ecosystems.
• Core values:
  • Customer-centricity - prioritizing quality, safety and user experience
  • Innovation - continuous investment in technologies for NEVs and intelligent driving
  • Integrity - governance, compliance and sustainable practices
  • Collaboration - building partnerships and global alliances
  • Accountability - measurable targets for performance and environmental outcomes

• NEV expansion: Scale-up of electric vehicle models and platforms to capture accelerating market demand and regulatory shifts toward electrification.
• Software and intelligence: Development of software-defined vehicle platforms and partnerships to accelerate autonomous and connected vehicle functions.
• Globalization: Localized production, joint ventures and exports to grow international market share while optimizing supply chains.
• Integrated mobility services: Expanding beyond vehicles to financial, mobility-as-a-service and aftersales ecosystems to increase lifetime customer value.

SAIC Motor Corporation Limited (600104.SS) - Overview

• Understanding and meeting market demands to drive product and service innovation.
• Attracting, developing and leveraging an outstanding workforce to execute strategy.
• Continuous innovation across powertrain, electrification, intelligence, and connected services.
• A proactive, market-driven approach to adapt to changing consumer preferences and industry trends.

• Accelerating new energy vehicle (NEV) development and industrialization.
• Scaling software-defined vehicle capabilities and mobility services.
• Global expansion of joint-venture and own-brand operations while optimizing domestic market leadership.

• Market-driven product pipeline: frequent mid-cycle upgrades and region-specific launches to match consumer demand curves.
• Talent and organization: growing engineering headcount and partnerships with universities to secure AI, software and EV battery expertise.
• Continuous innovation: increased R&D as a percentage of revenue to accelerate software-defined vehicle architectures and EV platforms.

• NEV and electrification programs - scaling production, battery partnerships, and localized supply chains to reduce cost curves.
• Software and connectivity - in-house intelligent cockpit platforms, OTA capabilities and data-driven services to create recurring revenue.
• Global joint-ventures and exports - leveraging SAIC's scale and JV technology-sharing to expand overseas presence and diversify markets.

SAIC Motor Corporation Limited (600104.SS) - Mission Statement

• Customer-centric innovation: deliver intelligent, connected vehicle experiences and services.
• Sustainable mobility: accelerate new energy vehicle (NEV) adoption and reduce lifecycle emissions.
• Global competitiveness: expand exports and overseas production to strengthen international presence.
• Open collaboration: partner with global tech and automotive players to co-develop platforms and software.

• Innovation-first: integrate AI, software-defined vehicle architectures, and domain controllers into product roadmaps.
• Global recognition: expand overseas sales, alliances, and R&D footprints to become a top-tier global OEM.
• Pioneering the future: accelerate commercialization of new energy intelligent connected vehicles.

• R&D centralization: establishment of the SAIC Motor R&D Innovation Headquarters in 2022 to accelerate NEV and intelligent vehicle development.
• Product electrification: rapid rollout of NEV models across brands (Roewe, MG, Maxus, IM, Rising Auto) with increasing NEV mix.
• Partnerships & tech investment: collaborations with global suppliers and tech firms to scale software and autonomous capabilities.

• Platform strategy: modular architectures to accelerate model development and reduce cost-per-vehicle.
• Software-defined vehicle (SDV) transformation: in-house software stacks and OTA capability expansion.
• Global manufacturing & exports: local production and sales channels in Southeast Asia, Europe, and the Middle East to raise global market share.
• Capital allocation: sustained R&D and capex to support NEV production capacity and intelligent vehicle features.

SAIC Motor Corporation Limited (600104.SS) Vision Statement

• Vision focus: Leadership in new-energy vehicles (NEV), connected vehicle ecosystems, and global brand expansion.
• Strategic partnerships: Deep JV ties with General Motors and Volkswagen, and international brand development via MG, Roewe, and Maxus.
• Technology targets: Rapid scaling of electrification, software-defined vehicle architectures, and autonomous driving R&D.

• Integrity - Ethical behavior and trustworthiness in supplier, partner, investor, and customer relationships; governance aligned with public listing obligations (600104.SS).
• Responsibility - Commitment to environmental stewardship, including reducing fleet emissions, increasing NEV penetration, and complying with national carbon-intensity targets.
• Collaboration - Emphasis on teamwork internally and across joint ventures, international alliances, and supplier networks to accelerate scale and capability.
• Innovation - Continuous improvement in powertrains, vehicle software, smart cockpit experiences, and manufacturing processes.
• Enterprise - Entrepreneurial spirit encouraging new business models (mobility services, battery ecosystems, SaaS for vehicles) and faster market response.
• Aspiration - High-performance targets for unit sales, profitability, global market share, and technological leadership.

• Integrity: Compliance metrics, supplier audit pass rates, and ESG disclosures tracked quarterly.
• Responsibility: Targets for CO2 intensity reduction, NEV share of sales, and circular-economy programs for batteries.
• Collaboration: Number of active strategic alliances, JV performance KPIs, and cross-border market entries.
• Innovation: R&D headcount, patents filed per year, and time-to-market for new model platforms.
• Enterprise: New business units created, new revenue streams (mobility services, software) and internal venture KPIs.
• Aspiration: Market-share targets in key regions, brand ranking improvements, and profitability margin goals.

• Electrification roadmap - scale-up of NEV models across mass-market and premium brands to increase NEV share and meet regulatory standards.
• Smart vehicle and software integration - investment in vehicle OS, OTA capabilities, and partnerships for autonomous stacks.
• Global brand expansion - leveraging MG, Maxus, and Roewe to penetrate ASEAN, Europe, and other emerging markets.
• Sustainable manufacturing - energy-efficient plants, battery recycling pilots, and supply-chain decarbonization targets.
• Financial discipline - balancing high R&D investment with margin recovery and cashflow management to sustain long-term growth.