Mission Statement, Vision, & Core Values (2026) of Sinolink Securities Co., Ltd.

Rooted in Chengdu since its founding in 1996, Sinolink Securities Co., Ltd. (listed on the Shanghai Stock Exchange as 600109.SS) has evolved into a multifaceted financial services powerhouse-managing approximately ¥90 billion in assets as of December 2022 and employing over 5,500 professionals-to deliver brokerage, investment banking, asset management, wealth and institutional services, all guided by a mission of integrity, innovation and client-centricity; the firm's vision to stay at the forefront of domestic brokerage is matched by tangible commitments such as a ¥200 million investment in advanced financial technologies in 2023, a ¥150 million boost to compliance programs the same year, a customer satisfaction score of 92% in 2024, and the launch of a sustainable investment fund with a ¥500 million pledge to back green technology projects-underscoring core values of transparency, professionalism, innovation and social responsibility that shape every client-facing strategy and strategic growth initiative

Sinolink Securities Co., Ltd. (600109.SS) - Intro

• Founding year: 1996
• Headquarters: Chengdu, China
• Listing: Shanghai Stock Exchange (Ticker: 600109.SS)
• Employees: over 5,500 professionals
• Assets under management (AUM): ~¥90.0 billion as of December 2022

• Scale and client reach - nationwide branch and digital channel expansion to capture retail and high-net-worth segments.
• Technology - investment in fintech, algorithmic trading, and client-facing platforms to improve execution and customer experience.
• Capital strength - maintained regulatory capital ratios in line with CSRC requirements and elevated liquidity buffers for market volatility.
• Human capital - over 5,500 employees including research analysts, investment bankers, portfolio managers and compliance professionals.
• Risk management - centralized risk governance and compliance frameworks to oversee proprietary positions and client asset safety.

• Broaden product shelf - expand discretionary mandates, alternative strategies and structured product offerings to grow AUM and fee income.
• Enhance digital distribution - rollout of client portals, mobile wealth apps and online advisory to raise active client penetration.
• Institutional depth - strengthen research, sales-trading capabilities and institutional client coverage to capture flow and commission pools.
• M&A and capital markets advisory - scale underwriting and advisory teams to capture IPOs, follow-ons and cross-border mandates.

Sinolink Securities Co., Ltd. (600109.SS) - Overview

• Mission statement: Become a comprehensive, trusted financial services provider anchored in transparency, ethical conduct, technological advancement, and client-first service.
• Core services: Securities brokerage, investment banking (ECM/DCM and M&A advisory), asset management, proprietary trading, margin financing, and wealth management.
• Strategic priorities: Strengthen compliance and risk management, expand digital distribution and fintech capabilities, deepen institutional relationships, and grow recurring-fee asset-management revenues.

• Governance: Board and supervisory structures intended to enforce internal controls and regulatory compliance.
• Risk management: Formalized market, credit, and operational risk frameworks; periodic audits and capital monitoring.

• Digital platforms: Continued investment in online trading systems, mobile apps, and electronic order-routing to improve execution and reduce latency.
• Product innovation: Expanding structured products, discretionary wealth solutions, and quant-driven strategies to diversify fee pools.

• Retail focus: Enhanced advisory and wealth-management offerings to convert transaction clients into fee-based relationships.
• Institutional focus: Advisory and underwriting capabilities aimed at supporting corporates and institutional investors in equity/debt capital markets and M&A.

• Grow recurring revenue via asset management and advisory fees to reduce volatility from brokerage commissions and trading gains.
• Leverage fintech to lower marginal servicing costs and scale client onboarding and portfolio management.
• Maintain strong capital and liquidity buffers to meet regulatory requirements and support market-making and underwriting activities.

Sinolink Securities Co., Ltd. (600109.SS) - Mission Statement

• Client-first orientation: align product design, research insights, and risk management with investor outcomes.
• Innovation and technology: scale digital trading platforms, algorithmic execution, and data-driven advisory services.
• Market leadership: expand brokerage market share in domestic equity and fixed-income markets while deepening institutional business.
• Sustainable returns: target consistent risk-adjusted performance for retail and institutional clients.

• Innovation metrics: increased R&D and IT spend to enhance trading latency, client portals, and quant capabilities - allocating an expanding share of operating expense to tech.
• Client outcomes: focus on improving advisory hit-rate, portfolio returns, and reducing execution slippage through smarter order routing and algorithms.
• Regulatory & governance: strengthen capital adequacy, internal controls, and compliance reporting to preserve client trust and statutory standing.

Sinolink Securities Co., Ltd. (600109.SS) - Vision Statement

Core to this vision are the company's articulated core values, each backed by tangible investments and measurable outcomes that demonstrate commitment and accountability.

• Integrity - Transparency, accountability, and ethical conduct underpin all business dealings. In 2023, Sinolink invested approximately ¥150 million to enhance compliance programs, strengthening internal controls and regulatory adherence.
• Professionalism - A focus on excellence in service delivery, reflected in a customer satisfaction score of 92% in 2024, ongoing staff training, and performance benchmarks tied to client outcomes.
• Innovation - Continuous evolution and adoption of advanced technologies; the company invested ¥200 million in 2023 in fintech, data analytics, and digital platforms to improve trading, risk management, and client interfaces.
• Customer Focus - Strategies oriented around client needs; in 2023 Sinolink established a Customer Advisory Board to inform product development and service improvements.
• Social Responsibility - Commitment to positive societal impact; launched a sustainable investment fund in 2023 with an initial commitment of ¥500 million targeting green technology and ESG-aligned projects.

Key strategic levers aligned with the vision include:

• Governance and Compliance - sustained funding and KPI-driven oversight to embed integrity into daily operations.
• Talent & Professional Development - continuous upskilling to maintain high service standards and the 92% satisfaction benchmark.
• Technology & Innovation - targeted investments to reduce latency, improve risk analytics, and expand digital client channels.
• Client Engagement - institutionalizing client feedback through the Customer Advisory Board to tailor offerings and deepen relationships.
• Sustainable Capital Allocation - directing the ¥500 million sustainable fund to projects that deliver measurable environmental and social returns alongside financial yields.

For a detailed financial profile and further analysis of Sinolink Securities Co., Ltd. (600109.SS), see: Breaking Down Sinolink Securities Co., Ltd. Financial Health: Key Insights for Investors