Mission Statement, Vision, & Core Values (2026) of Jilin Forest Industry Co., Ltd.

Founded in 1998, Jilin Forest Industry Co., Ltd. stands as a modern forest industry group with total assets of ¥20.61 billion and an operating revenue of ¥20.74 billion, spanning forest cultivation and harvesting, wood products, artificial boards, diversified forest processing, and by-products from edible fungi and animals while extending into machinery, electronics, building materials and health product channels; operating more than 200 distribution centers across Jilin, Heilongjiang and Liaoning, the company channels roughly 75% of sales through regional wholesalers and retail chains and achieved RMB 450 million in export revenue (about 15% of total) to over 40 countries including Japan, South Korea and several European markets, backed by a firm sustainability-driven mission that allocates approximately 8.5% of annual revenue to R&D (about ¥1.275 billion on a ~¥15 billion revenue base in 2022), ISO 9001-aligned quality systems, a reported 99.5% customer satisfaction rate and production defect rates below 0.5%, all of which fuel its vision to scale value-added products, adopt advanced technologies, deepen global brand recognition and cultivate a culture of innovation, quality, sustainability, customer-centricity, integrity and collaboration.

Jilin Forest Industry Co., Ltd. (600189.SS) - Intro

• Core businesses: forest cultivation and harvesting; wood and wood products; artificial boards; forest products processing and marketing; by-products including edible fungi, animals, and plants.
• Secondary and supporting sectors: machinery and electronics; building materials; health products processing and marketing; import and export trade.
• Distribution footprint: over 200 distribution centers across key northeastern provinces (Jilin, Heilongjiang, Liaoning), serving urban and rural markets.

• Sales channels (2022 mix): ~75% through regional wholesalers and retail chains; remaining through direct sales, e-commerce, and institutional contracts.
• Key international markets targeted: Japan, South Korea, major European markets; exports to 40+ countries and regions.

Jilin Forest Industry Co., Ltd. (600189.SS) - Overview

• Sustainability: Prioritizing regenerative forestry and reduced environmental footprint in all operations.
• Quality: Upholding rigorous quality assurance systems (ISO 9001 certified) and near-zero defect manufacturing.
• Innovation: Investing in R&D to advance materials, processes, and product applications.
• Customer Focus: Delivering service excellence and maintaining exceptionally high satisfaction rates.
• Integrity: Transparent governance, compliance, and stakeholder accountability.

• Maintains ISO 9001-certified quality management systems across major facilities to ensure consistency and traceability.
• Targets a defect rate below 0.5% through automated inspection, SPC (statistical process control), and continuous improvement programs.
• Deploys R&D capital to reduce energy use, improve fiber yield, and develop higher-margin specialty products.
• Monitors customer experience with structured feedback loops - most recent review reports 99.5% satisfaction regarding product quality and service.

• Implements certified sustainable forestry practices, reforestation initiatives, and chain-of-custody controls to support long-term resource availability.
• Invests R&D in low-emission processes and waste-to-resource technologies to lower lifecycle environmental impacts.

Jilin Forest Industry Co., Ltd. (600189.SS) - Mission Statement

• Deliver high-quality forest products and value-added wood-based materials to domestic and international markets.
• Operate with strict environmental stewardship and sustainable forestry practices to ensure long-term resource renewal.
• Invest in R&D and advanced manufacturing technologies to raise productivity and product quality.
• Create shareholder value through disciplined financial management and strategic market expansion.
• Foster a corporate culture prioritizing innovation, safety, and employee development.

• Market leadership: enhance presence across China and grow exported sales to targeted regions in Southeast Asia, Europe, and North America.
• Product diversification: expand into higher-margin, value-added products such as engineered wood, specialty pulp, and finished panels.
• Technology adoption: deploy automation, process optimization, and digital monitoring to lower unit costs and improve yield.
• Brand and reputation: build a recognized global brand synonymous with sustainability and quality.
• Corporate culture: instill innovation, accountability, and environmental responsibility across all levels.

• Increase proportion of value-added products to 40-50% of revenue within 3-5 years.
• Reduce production energy intensity by 15% through equipment upgrades and process improvements over 3 years.
• Expand certified sustainable plantation area and third-party FSC/PEFC certifications for key supply chains.
• Scale export revenue by 20% year-on-year in prioritized markets through trade partnerships and localized sales channels.

• Sustainability - prioritize renewable resource management, emissions control, and ecosystem integrity.
• Quality - maintain strict quality controls across sourcing, production, and customer service.
• Innovation - pursue continuous R&D, process automation, and product development.
• Integrity - operate transparently with compliance, ethical sourcing, and stakeholder accountability.
• Collaboration - build partnerships across the supply chain, industry peers, and research institutions.

• Planned capital expenditure: phased investments aimed at upgrading line automation and effluent treatment, targeting CNY 300-400 million over the next 2-3 years.
• Energy efficiency: expected 10-15% reduction in specific energy consumption after retrofits and heat-recovery installations.
• Certification goals: increased share of certified raw-material supply chains to mitigate deforestation risk and enhance market access.

• Strengthen global brand recognition through targeted trade shows, strategic distributors, and quality certifications to enter premium segments.
• Develop tailored value-added product lines for construction, furniture, and packaging customers to capture higher margins.

Jilin Forest Industry Co., Ltd. (600189.SS) - Vision Statement

• Long-term ambition: lead China's northern forest-based industry in sustainable output, product quality, and technological innovation.
• Five-year targets (strategic horizon): expand certified forest holdings, increase high-margin specialty paper and bioproduct output, and lift return on equity through operational efficiency.

• Innovation - Continuous R&D investment to develop higher-value fiber products, digitalize supply chains, and improve process efficiency.
• Quality - Adherence to international standards (ISO, FSC chain-of-custody where applicable) to ensure consistent product performance and export competitiveness.
• Sustainability - Prioritize sustainable plantation management, yield optimization, and emissions reduction to minimize environmental impact.
• Customer‑Centricity - Tailor product portfolios to evolving OEM and packaging market needs, ensuring on-time delivery and technical support.
• Integrity - Maintain transparent governance, compliance with listing regulations, and ethical stakeholder engagement.
• Collaboration - Forge upstream and downstream partnerships, joint ventures for technology, and community cooperation for shared value.

• Innovation: allocate a percentage of annual revenue to R&D (target 1.5-2.5%); pilot digital forest monitoring and predictive maintenance across mills.
• Quality: implement continuous improvement programs (Six Sigma/TPM), reduce customer complaints year-on-year, and expand product testing labs.
• Sustainability: reforestation rates to match or exceed annual harvests, lower specific energy consumption (kWh/ton) and reduce CO2 eq./ton targets annually.
• Customer‑Centricity: increase on-time delivery rate to >98% and diversify product mix toward higher-margin specialty grades.
• Integrity: maintain disclosure cadence, strengthen internal controls, and pursue third-party audits for environmental and social compliance.
• Collaboration: grow joint projects with technology partners and increase strategic sales partnerships in domestic and export markets.

• R&D-led product upgrades reduced energy consumption per tonne by targeted percentages and supported new specialty pulp grades for food-contact packaging.
• Sustainable plantation practices and GPS-enabled monitoring cut illegal logging incidents, improved yield stability, and ensured supply continuity for mills.
• Customer feedback loops and technical service teams shortened product development cycles and increased repeat-order rates from packaging customers.

• Yield per hectare/mu, certified area proportion, and replanting ratio.
• Capacity utilization rates for pulp and paper mills and margins by product line.
• Energy consumption, water use intensity, and emissions intensity metrics.
• Financial ratios: gross margin, net margin, current ratio, debt-to-equity, and ROE trends.
• Customer satisfaction indices and contract renewal rates.