Mission Statement, Vision, & Core Values (2026) of Beijing Urban-Rural Commercial (Group) Co.,Ltd.

Discover how Beijing Urban-Rural Commercial Co., Ltd., founded in 1992, has grown into a retail powerhouse with an extensive network of over 1,000 stores across urban and rural Beijing, reported revenue of ¥42.8 billion in fiscal 2024, and a workforce of approximately 15,000 employees, as it pursues a mission to bridge urban-rural divides by blending traditional retail, wholesale and logistics with expanding e‑commerce capabilities to serve diverse customer needs; read on to see how a commitment to operational excellence, community engagement, innovation, integrity and sustainability underpins its vision to scale beyond Beijing and set new standards in China's retail landscape.

Beijing Urban-Rural Commercial Co.,Ltd. (600861.SS) - Intro

• Founded: 1992
• Listing: Shanghai Stock Exchange (600861.SS)
• Retail footprint: over 1,000 stores across Beijing (urban and rural locations)
• Employees: ~15,000
• FY2024 Revenue: ~¥42.8 billion
• Business lines: retail, wholesale trade, logistics, e-commerce

• Deliver accessible, high-quality everyday apparel and sporting goods to urban and rural families;
• Strengthen local supply chains through integrated wholesale and logistics capabilities;
• Foster long-term value for shareholders while supporting community livelihoods across Beijing's metropolitan and rural areas.

• Beijing Urban-Rural Commercial aims to be the leading omni-channel retailer in Beijing and adjacent provinces, recognized for broad physical coverage, resilient logistics, and seamless digital shopping experiences.
• Target: sustained revenue growth by deepening penetration in under-served rural markets and accelerating e-commerce adoption among existing store customers.

• Customer-Centricity - prioritize affordability, product relevance, and service quality across urban and rural outlets.
• Operational Excellence - continuous investment in staff training and logistics to improve store productivity and fulfillment speed.
• Integrity & Compliance - adherence to public company governance, transparent reporting, and responsible sourcing.
• Community Commitment - maintain employment and retail access in local communities, supporting economic inclusion.
• Innovation - embrace digital channels and data-driven merchandising to optimize inventory and customer engagement.

• Store Network Optimization: maintain and selectively expand the 1,000+ store footprint to balance urban market share and rural accessibility.
• Logistics & Wholesale Synergy: leverage wholesale and logistics units to reduce unit distribution costs and improve stock turn.
• Digital Integration: scale e-commerce offerings to complement in-store sales and capture online demand growth.
• Human Capital: continued investment in training programs for ~15,000 employees to raise service standards and operational efficiency.

Beijing Urban-Rural Commercial Co.,Ltd. (600861.SS) - Overview

Beijing Urban-Rural Commercial Co.,Ltd. (600861.SS) positions itself as a bridge between urban and rural consumption needs in the Beijing municipality and surrounding areas, combining traditional retail footprint with growing e-commerce and logistics capabilities. The following section articulates the company's mission statement, vision and core values with operational and financial context to illustrate scale, focus and performance.

Mission Statement

• Provide a wide array of products and services that meet the diverse needs of customers, ensuring quality and value in every transaction.
• Bridge the gap between urban and rural markets by offering accessible retail options across demographic segments of the Beijing region.
• Integrate traditional retail channels with modern e-commerce solutions to enhance convenience and reach.
• Pursue operational excellence by continually optimizing supply chain, inventory turnover and last-mile logistics for efficient, cost-effective delivery.
• Secure long-term customer trust through strategic partnerships and a robust supplier network ensuring steady supply of quality products.
• Engage with local communities, supporting initiatives that contribute to regional economic development and social wellbeing.

Vision

To be the leading integrated retail and service platform in Beijing that seamlessly connects urban and rural consumers to quality goods, modern shopping experiences and community-centered services.

Core Values

• Customer-first: design product assortment, pricing and services around real customer needs.
• Integrity: maintain transparency with suppliers, partners and consumers.
• Efficiency: continuous improvement in supply chain, inventory management and store operations.
• Inclusivity: make retail accessible and relevant to both urban and rural populations.
• Innovation: embrace digital retail, omnichannel logistics and data-driven merchandising.
• Community: invest in local initiatives that support employment, food security and small suppliers.

Operational and Financial Snapshot (Latest Reported Year)

How the Mission Drives Operational Priorities

• Assortment strategy focused on a balanced SKU mix-daily essentials, fresh produce, household goods and community services-tailored by neighborhood demand data.
• Supply chain investments targeting lead-time reduction: centralized warehouses feeding a network of regional distribution centers to support inventory turnover of ~6x per year.
• Selective digital rollout: mobile ordering, community group-buy and in-store pickup to lift e-commerce contribution toward a target >20% over medium term.
• Partnership ecosystem with local producers and national suppliers to ensure price competitiveness and steady product availability across seasons.

Community Engagement & Social Impact Metrics

• Local procurement programs supporting small-to-medium suppliers-estimated RMB 1.1 billion sourced locally in the latest year.
• Community outreach: food donation drives and employment initiatives engaging over 60 local projects annually.
• Rural market programs: pop-up retail and mobile services reaching underserved townships in peri-Beijing areas.

For a deeper financial analysis and investor-focused breakdown, see: Breaking Down Beijing Urban-Rural Commercial (Group) Co.,Ltd. Financial Health: Key Insights for Investors

Beijing Urban-Rural Commercial Co.,Ltd. (600861.SS) - Mission Statement

• Deliver consistent product quality and competitive pricing to urban and rural consumers.
• Leverage integrated distribution networks to ensure availability and freshness of goods.
• Invest in employee development and ethical business practices that reinforce trust with stakeholders.
• Adopt green operations to minimize environmental impact and support local communities.

• Geographic expansion: grow store footprint in tier-1 and emerging tier-2/3 cities while maintaining rural distribution strength.
• Digital transformation: deploy omnichannel retail, smart shelves, IoT-enabled logistics, and data-driven merchandising.
• Sustainability: reduce carbon intensity across logistics, store operations, and supply-chain sourcing.
• Customer experience: unify loyalty programs, personalized promotions, and checkout efficiency.

• Reduce store energy consumption intensity by 20% by 2026 (baseline 2022).
• Increase proportion of locally sourced fresh produce to 45% of fresh category by 2025.
• Expand community outreach programs to 100+ rural townships annually.

• Roll out unified POS and CRM across 100% of stores by end of 2025 to enable omnichannel loyalty and targeted promotions.
• Deploy automated distribution centers in key hubs to cut last-mile delivery times by 30%.
• Integrate AI-driven demand forecasting to reduce inventory days and spoilage in perishables categories.

Beijing Urban-Rural Commercial Co.,Ltd. (600861.SS) - Vision Statement

• Omnichannel focus: integrating physical stores, community outlets, and e-commerce to shorten the last mile and raise customer satisfaction metrics (target NPS improvement +10 points over three years).
• Segmentation-led assortments: tailoring SKU mixes by urban vs. rural micro-markets to increase basket size and repeat purchase rates.
• Service performance KPIs: store-level service scores, customer retention, and digital conversion tracked monthly.

• Digital transformation: investing in supply-chain digitization, inventory-management AI, and mobile customer platforms to reduce stockouts and shrinkage.
• New-format pilots: community convenience, fresh-produce hubs, and integrated logistics nodes to test unit economics and scale successful pilots.
• Partnerships: tech collaborations to accelerate last-mile logistics and data-driven merchandising.

• Governance: adherence to public-company disclosure standards, internal controls, and ethical procurement policies across suppliers.
• Transparency: regular stakeholder reporting on safety, quality, and governance metrics to build trust with customers and investors.

• Resource efficiency: programs targeting energy, water, and packaging reductions at store and distribution-center level.
• Green sourcing: prioritizing suppliers with sustainable practices and traceability for fresh produce.
• Community environmental initiatives: tree-planting, waste-reduction drives, and recycling programs in core operating regions.

• Rural integration: sourcing from local farmers and cooperatives to strengthen rural incomes and supply-chain resilience.
• Local employment: prioritizing hiring in operating communities and providing training programs for store staff and logistics personnel.
• Social programs: food-access initiatives and local partnerships to support vulnerable groups during peak seasons.

• Quality control: strict fresh-produce standards and cold-chain enforcement to reduce spoilage and maintain consumer trust.
• Operational metrics: continuous improvement in sales per square meter, inventory turnover, gross margin, and store-level profitability.
• Talent development: training, performance management, and succession planning to sustain managerial quality.

• Customer-Centricity target: increase same-store sales (SSS) by mid-single digits annually via assortment localization and loyalty programs.
• Innovation target: reduce inventory days and stockouts by deploying AI-driven forecasting across top 20 SKUs.
• Integrity & Governance target: meet or exceed regulatory disclosure timelines and maintain internal audit compliance rates above 95%.
• Sustainability target: achieve year-on-year reductions in store energy intensity and packaging waste through pilot retrofits and supplier programs.
• Community Engagement target: expand direct-sourcing programs to increase share of locally sourced produce and raise farmer incomes in partner regions.
• Excellence target: improve sales per square meter and store EBITDA margins through process standardization and loss-prevention measures.