Mission Statement, Vision, & Core Values (2026) of Snowsky Salt Industry Group Co., Ltd.

Born in December 2011 and now operating six nationally designated production facilities and 16 regional marketing branches, Snowsky Salt Industry Group Co., Ltd. has surged into the spotlight since its 2018 Shanghai Stock Exchange listing, posting a robust compound annual growth rate of over 20% as it pushes an ambitious international agenda-having set a pre-2023 footprint goal of presence in more than 10 countries with exports targeted at 500,000 tonnes and revenue exceeding 40 million yuan, then turning to a focused 2024-2025 plan to expand into Japan, South Korea, the ten ASEAN nations and the Middle East with a goal of exporting 150,000 tonnes and generating around 150 million yuan in revenue; strategic moves like the July 2023 Changsha subsidiary, the November 2024 launch of ecological salt products, China's first ecological well and rock salt certification, and partnerships with retailers such as JD Super underscore its mission to become a leading salt and salt chemical supplier across Asia and evolve toward a world-class, sustainable enterprise

Snowsky Salt Industry Group Co., Ltd. (600929.SS) - Intro

• Founded: December 2011.
• Stock code: 600929.SS - listed on the Shanghai Stock Exchange in 2018.
• Production footprint: 6 nationally designated salt production facilities.
• Marketing footprint: 16 regional marketing branches across China.
• Recent strategic expansion: subsidiary established in Changsha, Hunan Province (July 2023).
• Product innovation: launched a series of ecological salt products (November 2024).
• Growth trajectory: demonstrated a compound annual growth rate (CAGR) of >20% in recent years.

• To supply safe, high-quality salt and salt-derived products to consumers and industrial partners nationwide, prioritizing food safety and environmental stewardship.
• To drive value for shareholders through sustainable, innovation-led growth that leverages both production scale and marketing reach.

• To be China's preeminent integrated salt enterprise, recognized for responsible resource management, technological modernization, and market leadership across consumer and industrial segments.
• To expand international presence while maintaining a resilient domestic network of six production bases and 16 regional branches.

• Quality First - strict process controls across extraction, refinement, and distribution.
• Sustainability - commitment to ecological product lines and reduced environmental impact.
• Customer Focus - deep regional marketing infrastructure to adapt to local demand.
• Innovation - R&D and product diversification to move beyond commodity salt into specialty and ecological offerings.
• Integrity - transparent governance and compliance, bolstered by public listing oversight.

• Scale production efficiency across six facilities to support volume growth and margin resilience.
• Leverage 16 regional branches to increase market penetration in food, chemical and industrial segments.
• Accelerate ecological and specialty product commercialization initiated in November 2024 to capture premium segments.
• Enhance investor transparency and capital allocation discipline following the 2018 Shanghai listing to sustain shareholder returns consistent with >20% CAGR performance.

Snowsky Salt Industry Group Co., Ltd. (600929.SS) - Overview

• By 2023: establish operations in more than 10 countries/regions, reach export volumes of 500,000 tonnes, and achieve revenue exceeding 40 million yuan.
• July 2023: establishment of a subsidiary to accelerate international expansion and operational capability.
• 2024-2025: expand into Japan, South Korea, the 10 ASEAN member countries, the Middle East and other regions; export ~150,000 tonnes and generate approximately 150 million yuan in revenue during this period.

• Market diversification: shift from concentrated domestic sales to multi-country export channels across Asia and the Middle East.
• Product mix optimization: increase sales of higher-margin salt chemical derivatives alongside bulk salt shipments.
• Logistics and distribution: leverage new subsidiary and partnerships to reduce lead times and broaden customer access.
• Sustainability and compliance: adopt environmental and quality standards to meet export market requirements.

• Reliability - consistent product quality and on-time delivery.
• Customer-centricity - tailor products and service models to regional customer needs.
• Integrity - transparent commerce, regulatory compliance, ethical sourcing.
• Innovation - process and product development to increase value-added offerings.
• Sustainability - minimize environmental impact in production and supply chains.

Snowsky Salt Industry Group Co., Ltd. (600929.SS) - Mission Statement

Snowsky Salt envisions becoming a world-class salt enterprise by scaling production, diversifying product lines toward ecological and health-focused salts, and expanding global market reach through strategic subsidiaries and exports.

Mission

• Deliver high-quality, sustainably produced salt products that meet global food, industrial, and health standards.
• Drive value for stakeholders by combining traditional salt-making expertise with modern R&D, efficient supply chains, and responsible environmental stewardship.

Vision Statement

• Position Snowsky Salt as a leading international salt brand with world-class production, sustainability credentials, and market penetration across Asia, Europe, and emerging markets.
• Achieve export scale and revenue targets while innovating in ecological salt products and reducing environmental impact across operations.

Recent milestones and growth trajectory

• Compound Annual Growth Rate (recent years): >20%.
• July 2023: Inauguration of a subsidiary in Changsha, Hunan Province to strengthen regional and global distribution networks.
• November 2024: Launch of a series of ecological salt products focused on sustainability and product differentiation.
• 2024-2025 target: Export 150,000 tonnes and generate approximately 150 million yuan in revenue from export and new product lines.

Core Values

• Quality: stringent quality control across sourcing, production, and packaging to meet international standards.
• Sustainability: committed to ecological product lines and reduced environmental footprint across operations.
• Innovation: continuous R&D investment to develop differentiated salt products for food, health, and industrial sectors.
• Global Orientation: strategic expansion (e.g., Changsha subsidiary) and explicit export targets to deepen international presence.
• Accountability: measurable targets and transparent reporting to stakeholders.

Key strategic initiatives driving the mission and vision include capacity expansion for export volumes, commercialization of ecological salt lines introduced in November 2024, and leveraging the Changsha hub (established July 2023) to reach international distributors and retailers. For financial context and investor-focused metrics, see Breaking Down Snowsky Salt Industry Group Co., Ltd. Financial Health: Key Insights for Investors.

Snowsky Salt Industry Group Co., Ltd. (600929.SS) - Vision Statement

• Ecological sustainability: prioritize low-impact extraction, purification, and packaging to reduce environmental footprint and ensure food- and industrial-grade safety.
• Quality leadership: uphold certified standards-holder of China's first ecological well salt and rock salt certificate-ensuring traceability and consumer confidence.
• Global expansion: accelerate entry into Asia, the Middle East, and other international markets through targeted export strategies and strategic alliances.
• Partnership-driven growth: collaborate with major retail and distribution partners (e.g., JD Super) to scale market access and consumer adoption of ecological salt products.
• Performance orientation: sustain high-growth trajectories and scalable operations to meet ambitious export and revenue targets for 2024-2025.

• Scale production capacity and logistics to reliably fulfill 150,000 tonnes of exports while maintaining ecological certification standards.
• Deepen partnerships with leading e-commerce and retail platforms to convert brand credibility into measurable market share gains.
• Invest in R&D and green technologies that reduce extraction impact, improve product purity, and lower unit costs to support margins during rapid growth.
• Track and report sustainability KPIs and quality metrics to reinforce trust with regulators, B2B buyers, and end consumers.