Mission Statement, Vision, & Core Values (2026) of Sailun Group Co., Ltd.

From its founding in 2002 in Qingdao to its rise as the twelfth largest tire maker globally, Sailun Group Co., Ltd. has pursued a clear mission - "Make Great Tires" - backed by investments in R&D, intelligent manufacturing and a product lineup that serves passenger cars, trucks, buses and industrial equipment across over 135 countries; the company's 2019 International Tire Manufacturer of the Year award and its 2024 admission to the World Business Council for Sustainable Development underscore a dual focus on industry leadership and sustainability as it targets technological autonomy and international brand recognition by 2025, while a corporate culture built on Trust and Respect, Quality, Safety, a Manager Code of Conduct (like-mindedness, unity, self-discipline, dedication) and employee expectations (integrity, rule-bound behavior, customer and team orientation, continuous learning and innovation) drives execution every day.

Sailun Group Co., Ltd. (601058.SS) - Intro

Sailun Group Co., Ltd. (601058.SS) is a Qingdao-headquartered global tire manufacturer founded in 2002. From its origins in China, the company has expanded operations across Europe, Asia and the Americas and is ranked among the world's leading tire-makers - currently positioned as the twelfth largest tire manufacturer globally. Sailun's portfolio covers tires for passenger vehicles, trucks, buses and industrial equipment, and its products are distributed in more than 135 countries.

• Founded: 2002
• Global rank: 12th largest tire manufacturer
• Geographic reach: products sold in >135 countries
• Stock ticker: 601058.SS (Shanghai)
• Notable membership: Joined World Business Council for Sustainable Development (WBCSD) in 2024 - first Chinese tire manufacturer member
• Awards: International Tire Manufacturer of the Year 2019 (industry recognition)

Mission

Sailun's mission centers on delivering high-quality, value-driven tire solutions through innovation, reliability and accessible pricing for global mobility. The mission emphasizes:

• Customer-first product performance and safety
• Continuous R&D investment to localize core technologies
• Scalable intelligent manufacturing to support global markets

Vision

The stated vision is to achieve technological autonomy and establish Sailun as a recognized international tire brand by 2025, leveraging smart factories, digitalized supply chains and global aftermarket expansion.

Core Values

• Innovation - prioritizing R&D and intelligent manufacturing
• Quality - consistent performance across passenger, truck, bus and industrial segments
• Sustainability - commitment evidenced by WBCSD membership (2024)
• Global Partnership - expanding distribution to serve customers in 135+ countries
• Integrity - compliance with international standards and transparent governance as a publicly listed company (601058.SS)

Key Strategic Initiatives & Benchmarks

• R&D and Technology: Accelerate development to reduce dependence on external core components and achieve technological autonomy by 2025.
• Intelligent Manufacturing: Deploy smart factory practices to improve capacity utilization and quality consistency across global plants.
• Sustainability: Implement lifecycle and supply-chain measures aligned with WBCSD frameworks to lower environmental footprint.
• Market Expansion: Strengthen presence across Europe, Asia and the Americas to convert availability in 135+ countries into higher market share and aftersales penetration.

For investment and shareholder context, see: Exploring Sailun Group Co., Ltd. Investor Profile: Who's Buying and Why?

Sailun Group Co., Ltd. (601058.SS) - Overview

• Core mission focus: produce high-quality tires that meet and exceed international market standards.
• R&D-driven: continuous investment to improve performance, safety, durability, and smart-tire technologies.
• Customer experience: prioritize value, after-sales support, and satisfaction across OEM, replacement, and fleet channels.
• Environmental responsibility: targets to reduce energy consumption and carbon emissions across manufacturing operations.
• 2025 ambition: become a globally influential tire company recognized for autonomous technology, intelligent manufacturing, and an international brand presence.

• Product excellence - rigorous QC, compound and tread innovation, and endurance testing to secure market reputation.
• Intelligent manufacturing - automation of production lines, digital twins, and factory IoT to raise yield and consistency.
• Global expansion - export footprint growth, distributor network strengthening, and OEM qualification programs.
• Sustainability - energy efficiency projects, alternative energy adoption, and material sourcing optimization.

• R&D centers and testing facilities investing in compounds, noise reduction, and wear resistance to extend product life and safety margins.
• Deployment of digital production lines to reduce defect rates and improve per-shift output variability.
• Customer programs for fleet management and retreading advisory to increase total lifecycle value for commercial customers.
• Sustainability investments in energy-saving equipment and process upgrades to lower per-unit energy intensity.

Sailun Group Co., Ltd. (601058.SS) - Mission Statement

• Establish technological independence by investing in proprietary R&D, materials science, and tire design platforms.
• Implement intelligent manufacturing across plants to raise yield, reduce defects, and shorten lead times.
• Expand global footprint while maintaining competitive price-performance across product segments (passenger, light truck, truck & bus, specialty).
• Promote sustainability via energy efficiency, waste reduction, and circular-economy initiatives in production and supply chains.

• By 2025, become a globally recognized leader in the tire industry by achieving technological autonomy and intelligent manufacturing capabilities.
• Use in-house innovation to reduce dependency on external technology licensors and to accelerate product development cycles.
• Digitize and automate production lines to improve unit economics, quality consistency, and capacity flexibility.
• Strengthen global brand recognition through export growth, OEM partnerships, and aftermarket presence.

• R&D and materials: scaling in-house compound formulations, simulation-driven tread design, and testing labs to shorten development from concept to production.
• Smart factories: integrating IoT-enabled equipment, MES systems, and predictive maintenance to increase OEE and reduce scrap.
• Global distribution: expanding logistics hubs and dealer networks to raise export share and improve aftermarket availability.
• Quality & certification: pursuing international standards and OEM validations to enhance brand trust in key markets (EU, North America, Southeast Asia).

• Automation: deployment of robotic bead-building and automated inspection stations across multiple plants to increase throughput and consistency.
• Digitalization: enterprise MES and data analytics projects to reduce cycle time and optimize material yields.
• Sustainability upgrades: energy-saving kiln and curing improvements and waste-rubber recycling pilots to lower carbon intensity per tire.

• Reinvest a portion of operating cashflow into R&D and capital expenditures focused on smart equipment and plant upgrades.
• Target higher-margin product mixes (performance, SUV, light-truck) and premium OE contracts to improve profitability.
• Leverage scale and low-cost manufacturing bases to maintain competitive pricing while funding technology adoption.

Sailun Group Co., Ltd. (601058.SS) Vision Statement

• Global scale: expand market penetration across passenger, light truck, and commercial segments while increasing export footprint to more than 120 countries.
• Sustainability: reduce per‑unit carbon intensity through energy efficiency, increased use of green materials, and circular economy initiatives.
• Technology & quality leadership: invest in R&D and smart manufacturing to improve tire performance, durability, and safety.

• Trust and Respect - integrity, transparency, and mutual respect in dealings with customers, partners, regulators, and employees.
• Quality - a company-wide commitment to delivering valuable products and services via full participation, standardized processes, and continual improvement (PDCA-driven).
• Safety - prioritizing workplace safety and risk prevention as prerequisites for all activities, integrated into production KPIs and supplier assessments.

• Like-mindedness - aligning leadership with company vision and strategic priorities.
• Unity - collaborative decision-making and cross-functional coordination.
• Self-discipline - ethical compliance, fiscal responsibility, and model behavior.
• Dedication - accountability for results and long-term stewardship of resources.

• Professionalism - subject-matter expertise and industry competence.
• Capability - demonstrated operational and managerial skills to execute strategy.
• Responsibility - ownership mentality and commitment to deliverables.
• Competency - continuous development of technical and soft skills aligned with business needs.

• Integrity - honesty and compliance with laws, regulations, and internal policies.
• Rule-bound behavior - adherence to processes, safety standards, and quality controls.
• Customer orientation - prioritizing customer needs and after-sales support.
• Team orientation - cooperation, respect, and constructive communication.
• Continuous learning - ongoing skill development and knowledge sharing.
• Innovation - proactive improvement and suggestion-driven culture.